Presented as part of "Realising the Opportunities of Digital Humanities" (#RODH2012) Oct 23-25, 2012, Ireland. More info: www.dri.ie/programme

1. Software and the Humanities
Oil & Water vs. Chocolate & Raspberries
Marie Wallace
Social Analytics Strategist @ IBM
©2012 IBM Corporation

2. “Quit Your Tech Job and Get a Ph.D. in the Humanities”
“Quit Your Tech Job and Get a Ph.D. in the Humanities”
Damon Horowitz; Philosopher, serial entrepreneur,
Damon Horowitz; Philosopher, serial entrepreneur,
co-founder of Aardvark which sold to Google for
co-founder of Aardvark which sold to Google for
$50m, presently Director of Engineering at Google.
$50m, presently Director of Engineering at Google.
“We’ve created a monster!”
“We’ve created a monster!”
Amber Case; Cyborg Anthropologist, user experience designer,
Amber Case; Cyborg Anthropologist, user experience designer,
graduate in sociology/anthropology, founder of Geoloqi (acquired
graduate in sociology/anthropology, founder of Geoloqi (acquired
by Esri), listed on Inc’s 30under30 “America’s Coolest Young Entrepreneurs”.
by Esri), listed on Inc’s 30under30 “America’s Coolest Young Entrepreneurs”.
“A big piece of user interface design is intricately
“A big piece of user interface design is intricately
tied to the humanities; psychology & anthropology”
tied to the humanities; psychology & anthropology”
Melissa Mayer; Graduate in symbolic systems
Melissa Mayer; Graduate in symbolic systems
(philosophy, cognitive psychology, linguistics,
(philosophy, cognitive psychology, linguistics,
computer science), presently Yahoo CEO.
computer science), presently Yahoo CEO.
©2012 IBM Corporation

3. Globalization
 Minimize Cost
 Maximize Productivity
 Focus on core competencies
 Outsource non-core activities
 Optimize Organization
 Complex business models
 Globally distributed projects
 Specialization
©2012 IBM Corporation

4. Comsumerization
 Reversing Innovation Front-line
 Moving buying power from IT
to the Line of Business
Internet
 User Experience Design
Social Media
Mobile  Visualization
 Ease of Use
 User Research
 Business Process Modelling
 Cultural Transformation
 New products & services
©2012 IBM Corporation

5. Enterprise is Experiencing
Cultural & Business Transformation
Systems of Systems of
Record Engagement
From Transactions to Interactions
©2012 IBM Corporation

6. Humanists are uniquely positioned to add value…
 User Interface Design
 User Research
 Visualization
 Business Modelling
 Business Transformation
 New Product Research
…
 And the list goes on!
©2012 IBM Corporation