Leaders need to manufacture change as a manageable product. This presentation, created for the Better World Alliance and delivered on July 15, 2013, focuses on using the lessons of disruptive innovation as a way to prepare an organization to manufacture change in much the same way we manufacture goods and services.

1. Disruptive Innovation
M a n u f a c t u r i n g c h a n g e

2. Introduction
• About Me
– 20+ Years in technology
– Multi-Patented inventor
– Transhumanist (H+)
– Adult learning expert
• B2i Ventures
– Healthcare innovation
– Human performance improvement
• Alinare; a cohen-esrey company
– Disruptive platform (banking & portfolio)
• GrownNear.com
– Disruptive eating
Play for the future

3. What is disruptive innovation?
• Broad term
– In uses since mid 90’s
– Disrupt an existing market
– Create new value
– Displace earlier/outmoded technology or process
• Examples
– Apple iPod
– BitCoin
– Healthspot
– Google Goggles
• Disruptive innovation in business
– Work from the outside in
– Open paths to change

5. 3 keys to change
Ideation = Ideation is
the creative process of
generating, developing, and
communicating new ideas,
where an idea is understood
as a basic element of thought
that can be either visual,
concrete, or abstract. Ideation
comprises all stages of a
thought cycle,
from innovation, to
development, to
actualization.[As such, it is an
Ideatio
n
Validat
ion

6. 3 keys to change
Validation = a system
of independent
procedures that are used
together for checking
that a
product, service, or
system meets
requirements
and specifications and
that it fulfills its
Ideatio
n
Validat
ion

7. 3 keys to change
The Act of
Creation by Arthur
Koestler. It is a study
of the process of
Discovery, Invention, I
magination, and
Creativity in
Humor, Science and
the Arts….
….(in which he)
Ideatio
n
Validat
ion

9. WHAT DO YOU CALL IT WHEN
CHANGE IS NOT WELCOME?
Resistance is inevitable

10. Disruptive Selection occurs when pressures select against the mean and for the extremes
-Darwinism

11. 3 opportunities for
innovation
The Organization that
dominates the customer
experience controls the
market by influencing its
will on the perception of
what is profitable.
Innovation demands that
organizations manufacture
change designed to
subvert the Dominant
paradigm as a mechanism
to grow new customer
Customer
Experienc
e
Sales
Enableme
nt
Demand

12. 3 opportunities for
innovation
Sales Enablement as the
alignment of strategic
revenue initiatives to sales
execution. Disruptive
innovation views the
challenge of alignment
through the lens of change
and puts the emphasis not
on what is possible but
what is probable and then
engineers the organization
to support the most likely
Customer
Experienc
e
Sales
Enableme
nt
Demand

13. 3 opportunities for
innovation
Demand generation is
the focus of targeted
marketing programs to
drive awareness and
interest in a company
products and/or services.
demand generation
involves multiple areas of
marketing and is really the
marriage of marketing
programs coupled with a
structured sales process.
Customer
Experienc
e
Sales
Enableme
nt
Demand

14. Manufacturing change
• Leadership
– Communication
– Vision
– Strategy
• Management
– clarity
– Validation
• Individual contributor
– Implementation

15. Review
• Change is a
process, not an
event
– Ideation
– Validation
– Creation
• Select an area of
innovation
– Customer
Experience
– Sales Enablement
– Demand

16. Doug Richards
doug@b2iventures.com
http://b2iventures.com
@b2Iventures