2. CONCEPT
• Advertising campaign for the teenage issue; cyber bullying.
• The idea that cyber bullying is as bad as physical bullying.
• To raise awareness of cyber bullying and shock the
audience that cyber bullying is a serious form of bullying.
• 2 adverts in a series of campaign:
• One being two girls cyber bullying each other.
• The other being one boy cyber bullying a girl.
• Unique Selling Points (USP):
1. You do not see adverts for cyber bullying on TV so it is an
original idea.
2. The idea that cyber bullying is as bad as physical bullying is my
USP because it is shocking.

3. AUDIENCE
Target Audience
• Both male and female.
• Aged 13-19 year olds.
• To make teenagers aware of the seriousness of cyber
bullying.
• Demographics: E because the target audience is all
students.
• Psychographics:
Secondary Audience
• Male and female parents and teachers.
• To make them aware of what goes on with cyber bullying and
teenagers.
• Approximately aged 30-50 year olds
• Demographics: B, C1, C2, D

4. NARRATIVE OUTLINE
ADVERT 1
•2 girls
•One girl being cyber bullied by the other girl.
•Focusing on cyber bullying in the form of Social
Networking sites (such as Facebook, Twitter etc) and
texting.
•Every time a message is sent by the bully the victim gets
physically hurt e.g. By crying, clothes getting ripped, getting
punched etc.
•The advert ends with the victim researching suicide and
standing on a bridge. The bully sees them on the bridge and
realises what they have done.
•Catchy slogan then appears.

5. NARRATIVE OUTLINE
ADVERT 2
•A boy cyber bullying a girl. To have a connotation to
domestic abuse.
•Focusing on cyber bullying in the form of Instant
messaging (msn) and email.
•Each time the boy (the cyber bully) sends a message/email
to the girl (the victim) she gets physically hurt e.g. Crying,
punches etc.
•The advert will end with the girl lying on the floor like she
has been in a fight. The boy will walk around the corner and
be shocked by what he has done.
•Catchy slogan then appears.

6. STORYBOARD First part of
storyboard:

7. STORYBOARD

8. CASTING

9. LOCATIONS
• At home • At home
• In the park • Walking along streets
• On a bridge • Car Park
• Walking along streets • Busy road
• A busy area e.g. A high • Lane
street

10. LOCATIONS Advert 1:

11. LOCATIONS Advert 2:

12. INTERTEXTS
Abuse in Relationships:
Would
you Stop Yourself?
DFES: I'm Being Bullied.
NHS: A Start Of A Night Out