programme KIEI, qui consiste à assister les étudiants en fin de cursus à lancer leur projet entrepreneurial, le programme comprends 10 Semaines de découverte afin de peaufiner l'idée, 10 Semaines de test et de prototypage, et 10 semaines d'accompagnement pour le lancement du projet.

1. Your Title Here
DEPARTMENT NAME HERE
World Chicago
November 4, 2015
Linda Darragh
Executive Director, KIEI
Clinical Professor of Entrepreneurship

2. Thought Leadership New Fundamentals
KELLOGG INNOVATION AND ENTREPRENEURSHIP INITIATIVE
ACCOUNTING
FINANCE
MANAGEMENT &
ORGANIZATIONS
STRATEGY
MANAGERIAL ECONOMICS &
DECISION SCIENCES
MARKETING
MARKETS &
CUSTOMERS
ARCHITECTURES
OF COLLABORATION
PUBLIC-PRIVATE
INTERFACE
INNOVATION &
ENTREPRENEURSHIP

3. KELLOGG INNOVATION AND ENTREPRENEURSHIP INITIATIVE
KIEI Unified Structure + Increased Impact
KIEI
Levy
Institute for
Entrepreneurial
Practice
Heizer Center
for Private
Equity &
Venture
Capital Kellogg
Innovation
Network
(KIN)
Real Estate
Program
Center for
Family
Enterprises
Center for
Research in
Technology &
Innovation

4. KELLOGG INNOVATION AND ENTREPRENEURSHIP INITIATIVE
THREE CORE TRACKS
CORPORATE INNOVATION
GROWTH & SCALING
NEW VENTURE CREATION
• Kellogg Innovation Network
• Center for Research in Technology and
Innovation
• Heizer Center (PE/VC)
• Center for Family Enterprise
• Levy Center for Entrepreneurial
Practice; Heizer Center (PE/VC)
• Real Estate Entrepreneurship

5. KELLOGG INNOVATION AND ENTREPRENEURSHIP INITIATIVE
New Venture
Creation

7. The
Problem

8. Big Company
Copyright or confidentiality statementDEPARTMENT NAME HERE
Start-up

10. Start-up Definition
A temporary organization
designed to search for a
repeatable and scalable
business model.
Steve Blank

11. Source: Business Model Generation by Osterwalder, Alexander and Pigneur, Yves

12. Piece & Co.
Kathleen Wright

13. Past Fair Trade Model:
Artisans try to find markets
Poor supply chain. Who pays?

14. Piece & Co. Model:
Brands want artisans
High quality. Good supply chain.
More value to all.

15. Source: Business Model Generation by Osterwalder, Alexander and Pigneur, Yves
Supply chain
& sourcing
Sourcing &
technology
platform
Retailers
Apparel
manufacturers
Supply chain
Supply chain
Too high for
department stores
More value, less cost
More value, raise
prices; subscription
and transaction fee
Sourcing &
Technology

17. KIEI 462:

18. Product – Market Fit

19. New Venture Discovery – KIEI 462
• Problem identification and verification
• Propose and then test a solution
– Is their a customer who has a ‘pain’ that you can solve, or an
advantage you can give them?
– Is there product – market fit?
– Are there enough customers to sustain and scale the business
• How to do this?
– Prototyping
– Get out of the building
– Business Model Canvas

20. New Venture
Discovery
New Venture
Development
New Venture
Launch
Where to Start?
DISCOVER TEST LAUNCH
Have done significant
market research
Want to learn how to
acquire customers
Idea but needs more
market research
Passionate about a
problem
No Idea
Want to Learn Design
Thinking
Already have a MVP, beta
customer
Want to build low fidelity
MVP

21. Building Block Courses
New Courses
• Entrepreneurial Selling
• Entrepreneurial Teams & Cultures
• Digital Marketing
• Introduction to Programming
• Start-up Programming
• IP for Entrepreneurs
• KIN Challenge
Existing Courses
• Business Law for Entrepreneurs
• Entrepreneurial Finance and VC
• Product Management for Technology Companies

22. Experiential Courses
New Courses
• Entrepreneurial Experience
• Medical Product Commercialization
Existing Courses (Revised)
• Corporate Innovations & New Ventures
• Social Enterprise: Designing for Change

23. KIEI Non-Tenured Faculty
23 new faculty members
• 11 are investors – angel and VC
• 9 are successful entrepreneurs
• 8 Co-founders of accelerators or incubators

24. KELLOGG INNOVATION AND ENTREPRENEURSHIP INITIATIVE
FALL WINTER
CO-CURRICULAR OPPORTUNITIES
SPRING POST-GRAD
Zell Scholars
Pritzker Group Venture
Fellows
Business Competitions
Startup Career
Fair
Social
Entrepreneurship
Awards

25. In only 2 Years
The Zell Scholars
Program has:
Supported and Impacted 19 Scholars
$ $ $ $ $ $
14 who
Continue
to Grow
Their
Ventures
(6 Part
Time)
(8 Full
Time)
6 Ventures are Revenue Positive
14 Competition Wins:
$800k in Non-Dilutive Funding
$4m in
Cumulative
Funding To-Date

26. Launch a
new
business
Join a
new
business
Join a
scaling
business
Buy and
transform
a
business
Intrapre-
neurship
Re-ignite
a family
business
VENTURING
MIND
Multiple Pathways to Entrepreneurship

27. KELLOGG INNOVATION AND ENTREPRENEURSHIP INITIATIVE
ACROSS
NU

28. KELLOGG INNOVATION AND ENTREPRENEURSHIP INITIATIVE
FALL WINTER
NUVENTION COURSES
SPRING
ENTREPRENEURSHIP PATHWAY
NUVention: Medical
NUVention: Web/Mobile
NUVention: Energy NUVention: Impact
NUVention: Media &
Entertainment
NUVention: Analytics

29. Northwestern University
Venture Challenge
• $200,000 in Prizes
• 5 tracks
– Consumer products & services
– Business to business products & services
– Life Sciences
– Clean Energy & Sustainability
– Impact
• Kellogg winners
– 2014: Innoblative, Four Kites, Page Vault
– 2015: Opticent Health, MDAR Technologies

30. MELISSA CROUNSE
Executive Director, The Garage
crounse@u.northwestern.edu
THE GARAGE

31. Programs and Benefits
1. Drop in space to work on your business or start-up
1. Free snacks, free wifi, free deskspace, free coffee
2. The Garage Residency Program
1. 24/7 access to The Garage and dedicated workspace
2. A weekly “Family Dinner” and presentation
3. Priority access to office hours, workshops, and events
3. Office Hours with Experts from our Mentor Network
1. Seasoned Entrepreneurs-in-Residence (EIRs).
2. Free legal services and advice.
3. Alumni & faculty experts offering advice in all domains.
4. Workshops and Events
1. The Internet of Things.
2. NUScramble (coming in November) – a condensed early stage start-up experience weekend.
The Garage is open to all students at Northwestern

32. KELLOGG INNOVATION AND ENTREPRENEURSHIP INITIATIVE
GROWTH
&
SCALING

33. KELLOGG INNOVATION AND ENTREPRENEURSHIP INITIATIVE
CORPORATE INNOVATION
GROWTH
&
SCALING
NEW VENTURE
CREATION
WHY GROWTH & SCALING?
FOCUS OF
MOST MBA COURSES

34. Growth & Scaling Courses
Growth Scaling Scaling Scaling Financing Governance
Strategy Organizations Operations Customers Growth
Strategies for
Growth
Managing
Organizations
for Growth
Scaling
Operations
Marketing
Lab –
Generating
Growth
Entrepreneurial
Finance &
Venture Capital
Human
Capital &
Enterprise
Scaling
Scaling
Operations
Lab
Global
Entrepreneurial
Finance
Entrepreneurship
Through
Acquisition
Family
Enterprises:
Issues &
Solutions
Global
Corporate
Governance

35. New Zell Growth Scholars Program
Immersion Trip
Meet variety of
companies 25 students
Summer Internships
in middle market
companies
Winter Spring FallSummer Winter Spring
Post-
Grad
Fall
Zell Growth/Acquisition Track:
10 Students

36. KELLOGG INNOVATION AND ENTREPRENEURSHIP INITIATIVE
WHERE ARE
WE GOING?

37. Growth&
Scaling
2013 2014 2015 20172016 2018
NewVenture
Creation
KIEI: 6 Year Plan
Develop FT & PT Curriculum Iterate, Improve, & Add Faculty
Assessed
Existing
Programs
Pritzker
Launch
U
Zell
Fellows
Expanded NUVC
/ Startup Career
Fair
McCall
Startup
Support
Increase curated resources & mentors.
Increase funds to support student businesses
Iterate, Improve, & Add FacultyDevelop EMBA Curriculum
Develop Alumni Offerings Iterate & Improve
Develop Global Offering
Develop FT & PT Curriculum Iterate, Improve, & Add Faculty
Evaluate & Add Other Curricular Programs
New Zell
Fellows
Program
Develop EMBA Curriculum Iterate, Improve, & Add Faculty
Improve Integration of CRTI, CFE and KIN into G&S
Develop Scaling & Exit
Options for Alumni
Iterate & Improve
Develop Global Offering