Our Experience Culture: Arts and Entertainment Experience (Un)marketing
External Secondary Data Sources
1. External Secondary Data & Data Analysis Week 2 (3) Dr. Kelly Page Cardiff Business School E: pagekl@cardiff.ac.uk T: @drkellypage T: @caseinsights FB: kelly@caseinsights.com
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3. Types of Secondary Data Sources SECONDARY DATA INTERNAL EXTERNAL READY TO USE REQUIRES FURTHER PROCESSING PUBLISHED MATERIALS COMPUTERISED DATABASES SYNDICATED SERVICES
4. External Secondary Data Sources EXTERNAL PUBLISHED MATERIALS COMPUTERISED DATABASES SYNDICATED SERVICES General Business Sources Government Sources Bibliographical Numeric Full-text Household & Consumer Institution & Industry Directory Special Purpose
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9. Syndicated Services (2) Unit of Measurement Household & Consumers Institutions Surveys Panels Retailers Wholesalers Industrial Firms Electronic Scanner Services
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15. The content of this work is of shared interest between the author, Kelly Page and other parties who have contributed and/or provided support for the generation of the content detailed within. This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 2.0 UK: England & Wales. http://creativecommons.org/ Kelly Page (cc)