These slides are from a talk I gave in September 2010 for 'Cardiff Girl Geek Dinners' in which we discussed the gendered norms, stereotypes and social systems that coexist within professions such as digital design; and in wider society around digital knowledge, learning and use. Key message: Digital design - knowledge, learning and use is highly gendered. To alter it, we have to change the gendered frameworks within which it is embedded - the norms, stereotypes and social systems.