10. Create Unique selling proposition Fit with company's overall strategy
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12. Diversification Market Penetration Market Development Product Development Existing Markets New Markets Existing Products New Products Ansoff’s Matrix (Product/Market Matrix)
13. Segmentation of the market By Patient Diagnosis By Formulation By Product By Buyer
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15. Choice of promotional strategy depends on- Objectives Stage of life cycle Market segment Product Type Competitive activity Channels of distribution
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17. Designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation . Importance of Integrated marketing communication
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20. Written by- Dr. Neelesh Bhandari MD (Path), PGP Human Rights Advisor (Medical Communications) Mark IV Medical Communications. http://tinyurl.com/drneelesh
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22. INDIA 20, Bharathi Park, 8th Cross Sai Baba Mission Post Coimbatore 641011 Tamil Nadu, India www.markivmedical.com Telephone: +91 422 4385520 Fax: +91 422 2430963 Email: info@markivmedical.com UNITED STATES 225, West 36 Street Suite 800, New York NY 10018 Telephone: +1 646 383 1570 Fax: +1 646 519 2757 Email: us@markivmedical.com GERMANY Representative German Office Friedrichstrasse 11-13 42781 Haan - GERMANY Telephone: (+492129) 94 05-23 Fax: (+492129) 94 05-20 Email: olaf@markivmedical.de www.markivmedical.de UNITED KINGDOM 2nd Floor,145-157 St. John Street, London EC1V 4PY Telephone: +44 020 3239 Email: uk@markivmedical.com