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The Android Passenger
Towards Android-based In-Vehicle Service Platforms

Jörg Decker, Capgemini
droidcon 2012, March, 14th
Due to its openness and attractive ecosystem, Android
already appeared on all kinds of platforms ...




                       ?


... will Android also make it into cars?

                                                     © 2012 Capgemini. All rights reserved.   2
Agenda

• Bringing the smart phone experience into cars
• Opportunities for vehicle apps
• The vehicle context matters: challenges and limitations
• Distribution and control: vehicle app stores?
• Integration approaches
• Android as an in-vehicle service platform




                                                    © 2012 Capgemini. All rights reserved.   3
Today’s smart phone users demand for seamless integration
    of their existing digital world into vehicles

                Mail &       Phone &              • Users are spoiled by the fast-pace
               Contacts        IM                   entertainment industry with small
    Business                            Notifi-     innovation cycles
    Calendar                           cations    • Digital services become an important
                                                    differentiating factor for the OEMs
  Docu-                                Feeds,
  ments                                News


   Audio                          Favourite
  Content                           Apps

                             Social
   Pictures                  Media
    Video        Games




• Drivers and passengers want to stay online
  when entering their car
• Consumers want to connect their devices and
  expect the same digital services and data
  within their car

                                                                        © 2012 Capgemini. All rights reserved.   4
There are many opportunities for new and innovative services
and apps for cars!




                                            Is there a car
                                            app for that?



                                                        © 2012 Capgemini. All rights reserved.   5
What are the major challenges for bringing apps into
vehicles?

       Angry birds while driving?              All lifestyle! No real need ...

           How about safety?           Are we able to control and maintain this?

        Who pays for that?                 What about security?
     Nice – but let’s build cars ...   App quality? Fear of image loss




   Challenges for the Automotive Industry

   • Keeping driving safe and avoiding distraction
   • Focussing on the important use cases and innovations that make
     the difference and that customers want to pay for
   • Finding the right platform, distribution model and degree of
     control
   • Coping with increasing complexity and higher costs due to
     testing and certification



                                                                                   © 2012 Capgemini. All rights reserved.   6
How open should the app platform be? Who builds and
    controls the vehicle apps?

                  Closed        Third-party   Certified    Open
                  platform      apps          apps         platform
                  Proprietary   Ordered by    Controlled   almost no
                  apps          OEMs          openness     restrictions

       OEM                                                                               Dev
                                                                                      Community
Degree of the
OEM’s overall
control

Control of
safety
regulations and
integration

Innovation
potential


App diversity =
sales argument



                                                                    © 2012 Capgemini. All rights reserved.   7
The driving context matters - avoiding distraction and driving
   safety must stay a top priority
   “Of those people killed in distracted-driving-related crashes, 995        “Of those injured in distracted-driving-related crashes, 24,000
   involved reports of a cell phone as a distraction                         involved reports of a cell phone as a distraction
   (18% of fatalities in distraction-related                                 (5% of injured people in distraction-related
   crashes)”.*)                                                              crashes)”.*)




                                                                                Human–Machine–Interfaces (HMI)
                                                                        Input Controls                 (Touch)                  Speakers / Mics
                                                                                                       Displays




• In-car apps and services should
  – Have an optimized UI/UX for in-vehicle usage                                                                       In-Vehicle
  – Use existing car interfaces and speech control                                                                      Service
                                                                                                                        Platform
  – Have common access points and navigation patterns
  – Be context-aware (driving situation, parking, passenger seat)

                                                                 *) TRAFFIC SAFETY FACTS, Distracted Driving 2009
                                                                          NHTSA, U.S. Department of Transportation       © 2012 Capgemini. All rights reserved.   8
Integration Example: mirroring the smart phone screen to the
    head unit display

                  Human–Machine–Interfaces
Speech
control           Input      (Touch) Displays
                 Controls

Text-to-
                Speakers
Speech           / Mics




     In-Vehicle Service                  Smart Phone
          Platform                                     • There is no common standard for
      App       App
                                                App      external device integration today
                                                         – basic support exists via Bluetooth and
                                                           media protocols
                                                         – A bunch of devices and some new car
                                                           models expected in 2012 with support
 • Apps share the display and can run on the               for MirrorLink™
   service platform and on the smart phone
                                                         – “Headless” Integration Example: Ford
 • App controlled by the physical vehicle                  SYNC ® AppLink™ : e.g. web radio,
   interfaces                                              TTS twitter client, news client

                                                                              © 2012 Capgemini. All rights reserved.   9
Vehicle data apps example: social networking fuel
consumption contest

   Who of you is the
   greenest driver?
    Besides me ...




     FORD OpenXC, “Fuel Efficiency Monitor”     Renault R-Link, LeWeb 11
     TechCrunch 2011 – Open Hardware Approach



                                                               © 2012 Capgemini. All rights reserved.   10
Vehicle data access today: we developed an Android app
prototype that accesses real-time data via On-Board Diagnostics


 Vehicle                                           Vehicle Network
                                                                                               OBD Port
  Data
  App                                             ECU         ECU

                          OBD
Bluetooth   OBD II                        OBD
                       BT Adapter                                    CAN



               Use-Cases:                  Challenges:
               • Fuel consumption          • Access is very low-level via OBDII messages
                 calculation               • Fuel consumption calculation for different fuel
               • Social media features,      types based on standard OBD data
                 trip recording            • Access to vendor-specific data usually not
                                             published

               The Future:
               • No external hardware should be required
               • The vehicle service platform should provide data access via a standard Car-
                 API

                                                                           © 2012 Capgemini. All rights reserved.   11
VISION: in-vehicle service platform running native Android
      Human–Machine–Interface (HMI)                          • Native Android apps can be installed by the user
                                                               and run directly on the service platform

                                                             • User Interface
                                                               – Navigation based on a directional controller
                      In-Vehicle Service Platform                without touchpad possible (focusable=true)
                                                               – Enhanced speech-control and text-to-speech
                                  App              Mgmt.         support
(OEM-Spec Implementation)




                                 (OEM)             Service
                                                   (OEM)     • Vehicle-API provides access to vehicle data and
                                  App                          controls
      Vehicle-API




                               (Certified)
                                                    Apps       – <uses-feature
                                                   Market        name=“vendor.car.model”>
                                 App               (OEM)       – Sensor.TYPE_VEHICLE_SPEED
                                (Devs)                       • Car-specific providers, services, intents
                                                               – VehicleSpecificationProvider
                                         Android
                                                               – RealTimeCarDataService [AIDL]
                                                               – android.intent.action.CAR_PARKED
                                                               – android.intent.action.BATTERY_LOW

                                                             • App distribution
                       Vehicle Network (Low-Level)
                                                               – Google Market: your car is just another device
                                                                 showing up in your Android market account


                                                                                           © 2012 Capgemini. All rights reserved.   12
Android’s arriving - Renault R-Link: tablet-based service
  platform running Android




Announcements (Sept. 2011):
• 50 Apps will be available in the “Renault Market”
• Starting in 2012: Renault Clio
• Distribution model: app certification by vendor
• Dashboard-mounted tablet
• Opportunity for App developers and companies


                                                         © 2012 Capgemini. All rights reserved.   13
Android has great a potential for being the first-choice open
platform for innovative vehicle apps and services
Summary

                         • Vehicle-context: driving safety and distraction
  Challenges             • Degree of control: open vs. closed platform
                         • Still no established standards: OEMs still in the phase of
                           finding the best solution
                         • Security and patch management

                         • Portable, extensible, powerful open source stack
  Android’s
                         • Open architecture, strong security concepts
  Pole Position          • Proven solutions and use-cases for management and
                           distribution of apps
                         • Low risk for a “dead end solution” for the OEMs
                         • Developer community eager to conquer new platforms




                         • Excellent chances for Android to become the first-choice
                           platform for innovative vehicle apps and services -
                           beyond infotainment
                         • Certification-based app platform fits best for a safety-
                           critical vehicle environment with demand for high quality



                                                                      © 2012 Capgemini. All rights reserved.   14
More information




              About Capgemini

        Capgemini, one of the world's        get the right balance of the best talent
foremost providers of consulting,            from multiple locations, working as one
technology and outsourcing services,         team to create and deliver the optimum
enables its clients to transform and         solution for clients.
perform through technologies.                Present in more than 35 countries,
Capgemini provides its clients with          Capgemini reported 2010 global
insights and capabilities that boost their   revenues of EUR 8.7 billion and
freedom to achieve superior results          employs over 112,000 people
through a unique way of working, the         worldwide.
Collaborative Business ExperienceTM.         More information is available at:
The Group relies on its global delivery      www.capgemini.com
model called Rightshore®, which aims to




                                                                                 © 2012 Capgemini. All rights reserved.   15

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droidcon 2012: The Android passenger, Joerg Decker, Capgemini

  • 1. The Android Passenger Towards Android-based In-Vehicle Service Platforms Jörg Decker, Capgemini droidcon 2012, March, 14th
  • 2. Due to its openness and attractive ecosystem, Android already appeared on all kinds of platforms ... ? ... will Android also make it into cars? © 2012 Capgemini. All rights reserved. 2
  • 3. Agenda • Bringing the smart phone experience into cars • Opportunities for vehicle apps • The vehicle context matters: challenges and limitations • Distribution and control: vehicle app stores? • Integration approaches • Android as an in-vehicle service platform © 2012 Capgemini. All rights reserved. 3
  • 4. Today’s smart phone users demand for seamless integration of their existing digital world into vehicles Mail & Phone & • Users are spoiled by the fast-pace Contacts IM entertainment industry with small Business Notifi- innovation cycles Calendar cations • Digital services become an important differentiating factor for the OEMs Docu- Feeds, ments News Audio Favourite Content Apps Social Pictures Media Video Games • Drivers and passengers want to stay online when entering their car • Consumers want to connect their devices and expect the same digital services and data within their car © 2012 Capgemini. All rights reserved. 4
  • 5. There are many opportunities for new and innovative services and apps for cars! Is there a car app for that? © 2012 Capgemini. All rights reserved. 5
  • 6. What are the major challenges for bringing apps into vehicles? Angry birds while driving? All lifestyle! No real need ... How about safety? Are we able to control and maintain this? Who pays for that? What about security? Nice – but let’s build cars ... App quality? Fear of image loss Challenges for the Automotive Industry • Keeping driving safe and avoiding distraction • Focussing on the important use cases and innovations that make the difference and that customers want to pay for • Finding the right platform, distribution model and degree of control • Coping with increasing complexity and higher costs due to testing and certification © 2012 Capgemini. All rights reserved. 6
  • 7. How open should the app platform be? Who builds and controls the vehicle apps? Closed Third-party Certified Open platform apps apps platform Proprietary Ordered by Controlled almost no apps OEMs openness restrictions OEM Dev Community Degree of the OEM’s overall control Control of safety regulations and integration Innovation potential App diversity = sales argument © 2012 Capgemini. All rights reserved. 7
  • 8. The driving context matters - avoiding distraction and driving safety must stay a top priority “Of those people killed in distracted-driving-related crashes, 995 “Of those injured in distracted-driving-related crashes, 24,000 involved reports of a cell phone as a distraction involved reports of a cell phone as a distraction (18% of fatalities in distraction-related (5% of injured people in distraction-related crashes)”.*) crashes)”.*) Human–Machine–Interfaces (HMI) Input Controls (Touch) Speakers / Mics Displays • In-car apps and services should – Have an optimized UI/UX for in-vehicle usage In-Vehicle – Use existing car interfaces and speech control Service Platform – Have common access points and navigation patterns – Be context-aware (driving situation, parking, passenger seat) *) TRAFFIC SAFETY FACTS, Distracted Driving 2009 NHTSA, U.S. Department of Transportation © 2012 Capgemini. All rights reserved. 8
  • 9. Integration Example: mirroring the smart phone screen to the head unit display Human–Machine–Interfaces Speech control Input (Touch) Displays Controls Text-to- Speakers Speech / Mics In-Vehicle Service Smart Phone Platform • There is no common standard for App App App external device integration today – basic support exists via Bluetooth and media protocols – A bunch of devices and some new car models expected in 2012 with support • Apps share the display and can run on the for MirrorLink™ service platform and on the smart phone – “Headless” Integration Example: Ford • App controlled by the physical vehicle SYNC ® AppLink™ : e.g. web radio, interfaces TTS twitter client, news client © 2012 Capgemini. All rights reserved. 9
  • 10. Vehicle data apps example: social networking fuel consumption contest Who of you is the greenest driver? Besides me ... FORD OpenXC, “Fuel Efficiency Monitor” Renault R-Link, LeWeb 11 TechCrunch 2011 – Open Hardware Approach © 2012 Capgemini. All rights reserved. 10
  • 11. Vehicle data access today: we developed an Android app prototype that accesses real-time data via On-Board Diagnostics Vehicle Vehicle Network OBD Port Data App ECU ECU OBD Bluetooth OBD II OBD BT Adapter CAN Use-Cases: Challenges: • Fuel consumption • Access is very low-level via OBDII messages calculation • Fuel consumption calculation for different fuel • Social media features, types based on standard OBD data trip recording • Access to vendor-specific data usually not published The Future: • No external hardware should be required • The vehicle service platform should provide data access via a standard Car- API © 2012 Capgemini. All rights reserved. 11
  • 12. VISION: in-vehicle service platform running native Android Human–Machine–Interface (HMI) • Native Android apps can be installed by the user and run directly on the service platform • User Interface – Navigation based on a directional controller In-Vehicle Service Platform without touchpad possible (focusable=true) – Enhanced speech-control and text-to-speech App Mgmt. support (OEM-Spec Implementation) (OEM) Service (OEM) • Vehicle-API provides access to vehicle data and App controls Vehicle-API (Certified) Apps – <uses-feature Market name=“vendor.car.model”> App (OEM) – Sensor.TYPE_VEHICLE_SPEED (Devs) • Car-specific providers, services, intents – VehicleSpecificationProvider Android – RealTimeCarDataService [AIDL] – android.intent.action.CAR_PARKED – android.intent.action.BATTERY_LOW • App distribution Vehicle Network (Low-Level) – Google Market: your car is just another device showing up in your Android market account © 2012 Capgemini. All rights reserved. 12
  • 13. Android’s arriving - Renault R-Link: tablet-based service platform running Android Announcements (Sept. 2011): • 50 Apps will be available in the “Renault Market” • Starting in 2012: Renault Clio • Distribution model: app certification by vendor • Dashboard-mounted tablet • Opportunity for App developers and companies © 2012 Capgemini. All rights reserved. 13
  • 14. Android has great a potential for being the first-choice open platform for innovative vehicle apps and services Summary • Vehicle-context: driving safety and distraction Challenges • Degree of control: open vs. closed platform • Still no established standards: OEMs still in the phase of finding the best solution • Security and patch management • Portable, extensible, powerful open source stack Android’s • Open architecture, strong security concepts Pole Position • Proven solutions and use-cases for management and distribution of apps • Low risk for a “dead end solution” for the OEMs • Developer community eager to conquer new platforms • Excellent chances for Android to become the first-choice platform for innovative vehicle apps and services - beyond infotainment • Certification-based app platform fits best for a safety- critical vehicle environment with demand for high quality © 2012 Capgemini. All rights reserved. 14
  • 15. More information About Capgemini Capgemini, one of the world's get the right balance of the best talent foremost providers of consulting, from multiple locations, working as one technology and outsourcing services, team to create and deliver the optimum enables its clients to transform and solution for clients. perform through technologies. Present in more than 35 countries, Capgemini provides its clients with Capgemini reported 2010 global insights and capabilities that boost their revenues of EUR 8.7 billion and freedom to achieve superior results employs over 112,000 people through a unique way of working, the worldwide. Collaborative Business ExperienceTM. More information is available at: The Group relies on its global delivery www.capgemini.com model called Rightshore®, which aims to © 2012 Capgemini. All rights reserved. 15