The document discusses net mobile AG's in-app payment solutions. It describes how their in-app module allows developers to integrate in-app purchases and subscriptions into their mobile apps. Developers can use a self-provisioning tool to easily set up applications, items, and prices. Net mobile AG handles all transaction processing and recurring billing for subscriptions to provide a convenient payment method for users and compliance for developers.

1. Monetization from apps through
In-App subscriptions
Daniel Undorf
Product Developer
net mobile AG
net mobile AG Ÿ Zollhof 17 Ÿ 40221 Duesseldorf Ÿ Phone: +49 211 97020-0 Ÿ Fax: +49 211 97020-999 Ÿ www.net-m.de
net mobile AG Ÿ Zollhof 17 Ÿ 40221 Duesseldorf Ÿ Phone:13.03.12 97020-0 Ÿ Fax: +49 211 97020-999 Ÿ www.net-m.de
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2. Overview
1. The net mobile AG
2. The state of In-App Payment
3. net-m In-App Payment
1. Introduction
2. In-App Module
4. In-App Subscriptions
1. Introduction
2. Showcase
5. Self provisioning tool
1. Introduction
2. Showcase
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3. The net mobile AG
à The net mobile AG was founded in 2000.
à Since 2009 NTT Docomo, the largest
japanese mobile operator, is the major
shareholder of net-m.
à Around 230 employees work in 7 offices
around the globe.
Headquarter in Düsseldorf.
à net mobile AG is the number one company for
value added services and mobile payment in
Germany.
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4. The state of In-App Payment
à Increased popularity of freemium business model
à And not an end in sight
Revenue of In-App
purchases in 2011:
970 million USD
Revenue of In-App
purchases in 2015:
5.6 billion USD
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5. net-m In-App Payment: Introduction
Why carrier payment?
Advantage for consumers
à Safe alternative payment method to credit card payment.
à Payment over phone bill convenient for customer.
Higher conversion rate
Advantage for developers
à Operator takes care of collection of debt.
à Huge potential customer base.
SIM card owner potential customer
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6. net-m In-App Payment: In-App Module
à The In-App Payment Module is provided by net-m as a jar file.
à Developer Manual describes payment API.
à „Mock“ module gets you started right away.
à Multiple layers of security for transactions
à Code obfuscation
à No passwords needed on mobile device
à No pricing information needed on mobile device
à SSL connection
à Hash code ensures that APK was not tampered with
à Transaction verification
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7. net-m In-App Payment: In-App Module
Case 1: Payment without content delivery
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8. net-m In-App Payment: In-App Module
Case 2: Payment with verification and content delivery
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9. net-m In-App Payment: Subscriptions
à Subscription business model as alternative to single item
purchases.
à Many content providers successfully using subscription model
à Possible way to implement flat fee for in-app purchases.
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10. net-m In-App Payment: Subscriptions
à Recurrent payments handled on net-m‘s side.
à net-m fulfills all country and operator regulations
protection of developer
à Reports on recurrent payment, established, failed or closed
subscriptions sent over http or email.
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11. net-m In-App Payment: App Demo
Setting up a subscription in-game on mobile
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12. Setting up subscription in-game
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13. Setting up subscription in-game
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14. Setting up subscription in-game
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15. net-m In-App Payment: Provisioning Tool
à Provisioning Tool enables the customer to set up his own services
and prices.
à Uploading of APK file.
à Flexible and easy to use web frontend.
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16. net-m In-App Payment: Provisioning Demo
Self-Provisioning Tool:
Setting up your application, items and prices
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17. net-m In-App Payment: Provisioning Demo
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18. net-m In-App Payment: Provisioning Demo
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19. net-m In-App Payment: Provisioning Demo
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20. net-m In-App Payment: Provisioning Demo
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21. net-m In-App Payment: Provisioning Demo
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22. net-m In-App Payment: Provisioning Demo
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23. net-m In-App Payment: Provisioning Demo
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24. net-m In-App Payment: Provisioning Demo
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25. net-m In-App Payment: Provisioning Demo
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26. Conclusion
à net-m In-App payment
à Convenient for mobile users
à No media breaks
à High conversion rates
à Operator and country compliance met
à Secure and easy to integrate
à Flexible Self Provisioning Tool
à Supports subscription model
à Reoccurent charging handled by net mobile
à Reports pushed to developers
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27. net-m In-App Payment
Thank you for your attention!
Daniel Undorf
Product Developer
net mobile AG
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