8. More arguments to decentralize
• The decentralized organiza5on sneaks up on you:
• For a century, the recording industry was owned by a handful of corpora<ons, and then a bunch of hackers altered
the face of the industry. We’ll see this paSern repeat itself across different sectors and in different industries .
• 6. As industries become decentralized, overall profits decrease but social efficiency is
growing:
• The combined revenues of the remaining four [music industry giants] were 25 percent less than they had been in
2001. Where did the revenues go? Not to P2P players [Napster]. The revenue disappeared .
• 7. Put people into an open system and they’ll automa5cally want to contribute:
• People take great care in making the ar<cles objec<ve, accurate, and easy to understand [on Wikipedia] .
• 8. When a)acked, centralized organiza5ons tend to become even more centralized:
• As we saw in the case of the Apaches and the P2P players, when aSacked decentralized organiza<ons become even
more decentralized.
12. Social Monolith Proper<es
• otal Control
T
• o sustainable systems, based just on buy
N
growth
• lock Innova<on inside and outside the
B
ecosystem
• ho owns at the end our the Data?
W
• nswer: Facebook, TwiSer, Google – not US
A