1. Tell The Story NOW!
Using social media in nonprofits

2. Tell the Story NOW!
 Margaret L Palmiter, PhD
 Tell the Story Now
 Photos by Peggy
 Clients and Sample Sites
 www.conkerrcancer.net
 www.georgiacenterforchildadvocacy.org

3. Are you On?
 The Web?
 Facebook?
 MySpace?
 YouTube?
 Flickr?
 Linked-In?
 Change.org?

4. Do You?
 Tweet?
 Read?
 Subscribe?
 Bookmark?
 Follow?
 Share?

5. Have you Ever…
 Fed your Friends (friendfeed)?
 Shared Knowledge (slideshare)?
 Chatted?
 Been Seesmic?
 Built a Wiki?
 Gone Mobile?

7. What is (are) Social Media?
Tell the Story Now, Wikipedia &
Collaborative Thinking
New posts on collaborative thinking
Pushing the reset button
The Long Journey

8. Experiencing social media
 Social Media in Plain English
 Public Learning
 We are also learning in public when we engage in in-depth
conversation whether it is offline or online, for example in the
comments of a blog post or asking questions on
Twitter. Conversation is a “learning in public” tool – maybe
one of the best. Social media is a conversation engine. Beth
Kanter
 Means not an end
 Social Media today uses an electronic format – but the
technology is the means of communication, not the message.
 However, it seems, the medium has become the message.

9. What is Social Media?
 Social media can be said to have three
components;
 Concept (art, information, or meme).
 Media (physical, electronic, or verbal).
 Social interface (intimate direct, community
engagement, social viral, electronic broadcast or
syndication, or other physical media such as
print) (wikipedia)

10. What is Social Media?
 It supports the democratization of
knowledge and information, transforming
people from content consumers into
content producers.
 Businesses also refer to social media as
user-generated content (UGC) or
consumer-generated media (CGM).
(Wikipedia)

11. What is Social Media?
 Social media enables public and
transparent participation models
where people and organizations
interact as peers. Collaborative Thinking

12. What is Social Media?
 Social media possesses low-barriers
to expression, engagement, and
contribution to promote exchanges,
relationships, and sense of
community among its participants.
Collaborative Thinking

13. What is Social Media?
 Social media itself is not a single
technology or set of technologies
as much as it is a design point for
the application of social tools or
leveraging of social platforms. Collaborative
Thinking

14. What is Social Media?
 Social media leverages a variety of network
and infrastructure services, including end-
user devices and form factors, to deliver
contextual and situational user experiences
that bond people with other participants
in a trusted fashion. Collaborative Thinking

16. Why Should You Care?
What does this mean for your work?

17. How Comfortable are you
with Social Media?
Not Very Comfortable Very Comfortable

18. How Comfortable are you
with Social Media?

19. How Comfortable are you
with Social Media?

20. The Revolution
Social Media is Not a Fad
Updated Version
Social Media is Not a Fad

21. So What?
 SNS are the new “Person in Environment”
 Need to know for client systems
 Need to understand for organizational
systems
 Knowledge and Community
 Truly Iterative Process
 Power of Public Learning
 The benefit of followers?
 Faster and faster
 Now going mobile

22. Web 2.0 Community

23. Success Stories
 Wild Apricot Success Stories
 “Each group is using the Internet and Web 2.0
tools in a different way to meet its goals, but
some common themes emerge; most notably,
perhaps, the power of word-of-mouth marketing
to broadcast an appeal.”
 Three Keys to Success
 Have a compelling story to tell.
 Make a specific ask or establish a specific goal to
reach. (Learning the Ask)
 Make it astonishingly easy to give.

24. Success Stories
 Mashable Study – the potential
 What we found was a tremendous opportunity for
nonprofits to participate as trusted providers of
credible information and ultimately cultivate the
next generation of major donors through the
social web.

31. The Next Generation
of American Giving
Study on the multichannel preferences
and charitable habits of Generation Y,
Generation X, Baby Boomers and
Matures

32. Where Do You Begin?
It’s not “build it and they will come.”

33. Social Media Team
 Who should be on the team?
 Functions
 Demographics
 Who controls the team & its work?
 What power does the team have?
 Setting Goals is Job 1

34. Start small and build up
 Start with your organization’s goals.
 Talk about how social media can help
accomplish those goals.
 Target your first efforts toward things that
matter to your organization.
 Begin with an event.

35. Carl Haggerty

36. Start small and build up
 Learn about Social Reporting:
The Social Reporter

37. Start Listening
 Examine your website
 Web 1.0 – giving information
 Web 2.0 establishing a conversation
 Start with a blog
 Look at other blogs – examples
 Many opportunities to post – all sites
 Listening is the critical first step
 IGoogle dashboard feeds

38. Kanter presentation

39. Kanter presentation

40. Change.org
 Many opportunities to post
 All social media sites
 Change.org
 Build community of supporters
 Surveys
 Actions
 Causes

41. Living with Chaos
 Tools can help
 Mindmapping is a good approach.
 Freemind
 Mindmanager
 Social Media Managers
 Tweet Deck
 Hootesuite
 Google reader/doc/wave
 It’s alive
 Listen and then act
 Change and evolve

42. Pitfalls
 Check your information
 Who is talking? – checking “about us”
 When did they say it?
 In public learning it’s ok to not know.
 Don’t forget to learn your ROI.
 Constantly re-evaluate your goals.
 Don’t let the media become the message.

44. ROI
 Google analytics – Beth’s blog
 Frogloops ROI Calculator
 NTEN and Techsoup webinar

45. Essential Tools and Resources
Always check the links.

46. Tools
 AVS Video Software
 Animoto – video production
 The Flip – video camera - cheap
 Slideshare presentations (wildapricot blog)
 Readers and social network tools
 Social Media management tools
 Wildform Flair - (www.wildform.com)

47. Where to go for help?
Nonprofits and Social Media
 Tell the Story Now viral nature of knowledge post
 Frogloop
 Beth’s Blog
 Nonprofit Technology Network NTEN
 We are Media
 Wild Apricot Blog
 Change.org
Marketers/bloggers
 Chris Brogan
 Social Media Today
 Diosa Communications
 JET PACK for class