Social Media and Online PR: An Overview of Stats and Trends
1. SOCIAL MEDIA
& ON LINE PR
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An Overview, Stats and figures on Social Media
By Dr Phil Osagie, Global Strategist, JSP
2. Definition
Interactive Dialogue
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Users generated content
Social communications
Transformational
Consumer Generated
vs Traditional Media
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3. Power to the People!
“It is democratizing communities. It is
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shifting the power away from the
editors and publishers and the
establishment. Now it is people who
are in control”
It is a shift from monologue to a
dialogue
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5. Major Social Media Platforms
Wikis
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Blogs
Podcasts
Micro blogging-
Twitter etc
Content communities-
YouTube etc
Picture sharing
Social networking
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6. Social Networks
Facebook
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My Space
Google+
Bebo
LinkedIn
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7. Stats
Facebook 750 million users- 1 in 9
people on earth
People spend 700 billion minutes per
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month on Facebook
20 billion Facebook applications installed
daily
YouTube generated 92 billion page views
per month and 5 billion video streams per
month
Wikipedia hosts 17 million articles
300 images uploaded on Flickr every
minute
Flickr hosts 5 billion images
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8. Stats
2/3 of the global internet population visit
social networks
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5.3 billion mobile subscribers
6.1Trillion SMS messages sent in 2010
11 billion applications downloaded
By 2013 mobile will overtake the pc in
mainstream web access
200million Tweet users & 140m tweets a
day
40 billion tweets
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9. More…
Twitter handles 1.6 billion queries per
day
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Twitter adds 500,000 users daily
Google+ has 25 million users
Google+ fastest social network to reach
10million users in 16 days
1 billion searches a day
Google maps guided 12 billion miles in
2010
80% of companies use social media for
recruitments
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10. Overview
7 billion people are in the
world
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More than 1billion people use
social networks
50% social network are
connected to brands
36% posted content in social
network is about brands
15% of social media users
are more inclined to buy from
brands that advertise on
social media
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11. More…
100 million LinkedIn members. 18m in
groups.
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1 million new members every week.
2 billion searches annually.
3 billion photos archived in flickr.com.
300 million job related searches every
month.
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12. Key Success Factors
Credibility
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Consistency
Responsibility
Engagement
Great content
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13. SUCCESS FACTORS…
Define your strategy(think
conversations not campaigns)
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Don’t assume social media is the only
answer
Listen
Engage
Converse – sharing, asking, advising ,
raving etc
Measure
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14. FACILITATOR’S INFO
Dr Phil Osagie
Public Relations Strategist
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Communications Specialist on Emerging Markets & Africa
Global Strategist, JSP Communications & JSP Canada
President PRCAN & Faculty at Pan African Univ. (LBS)
Email: drphilosagie@live.com
Cells: +2348035651565, +14167296945
Web: www.jspcorporate.com, www.jspcanada.com
LinkedIn:
http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top
Blog: http://pr1advertising.wordpress.com
http://drphilosagie.posterous.com/
Facebook: www.facebook.com/drphilosagie
Twitter: https://twitter.com/#!/drphilosagie Dr. Phil Osagie’s
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