1. DONOR EDUCATION :
ROLE IN DONOR RECRUITMENT AND DONOR RETENTION
Dr Rashmi Sood
Consultant Transfusion Medicine
Artemis Health Institute
Gurgaon,India.

2. What is required
Self-Sufficiency
and
safety
in blood and blood components
and
security
in their supply is essential
to strengthen the health system.

3. Banks

4. Sufficient Collection
Analysis say, if 1% to 3% of a country's population
donate blood, it would be sufficient for the country's
needs.
But in more than 73 countries, donation rates are less
than 1% of the population

5. WHO goal
 All countries to obtain all blood supplies from voluntary
unpaid donors by 2020.
 So continuous efforts are needed for devising successful
recruitment and retention strategies.

6. Access to safe blood
About 80% of the global population who lives in
developing countries , has access to only 40% of the global
supply of safe blood.
Whereas 20% of the global population living in developed
countries has access to 60% of the global supply of safe
blood.

7. Access to safe blood

8. Objective of the study
 To recruit and retain more blood donors by
implementing an effective system of educating blood
donors so as to have a safe and continuous blood
supply.

9. Human Mind
Is Like a Parachute
It needs to open up !

10. Talk ,Talk and Talk
Talk ,Talk and Talk to blood donors and see how they
interact!

11. Donor management
Is a great art,
It is an art of communicating with people who come
to a blood centre of their own free will, to offer their
blood for intended supportive haemotherapy.

12. Attitude
 Our common attitude is usually driven by need, like catching fish.

13. Attitude
 And not so much by establishing a sustainable
relationship !

14. Attitude
A relationship based on
motivation,
mutual understanding ,
respect and courtesy,
proper information and education,
on what blood donation really is all about .

15. Materials & Methods:
 Is an ongoing study.
Conducted in a state of art blood bank of an NABH accredited
superspeciality group of Hospitals heading for JCI accreditation.
3506 blood donors/apheresis donors aged between 18 to 65 years
were studied.
Pre-donation and post-donation donor counscelling was done to
analyze these donors and to raise their level of awareness.

16. Information
 Information was given about:
A) The process of blood donation including adverse donor reactions and management.
B) Preparation and storage of blood components and apheresis products.
C) The utilization of donated blood and prepared blood components.

17. Information
D) The barriers and myths refraining the blood donors from
blood donation.
E) The benefits of blood donation to the blood donors
including information of their health status.
F) Transfusion-Transmitted infections and their prevention.

18. Information
POST DONATION :
G)Donors were enquired about the blood donation experience following the
donation.
H) Greetings were sent to all donors on their respective birthday’s.
I) An appeal for repeat blood donation was made after 3 months of their previous
donation by sending SMS to their mobile numbers.

19. Results:
 Of the 3506 donors screened, 3366(96.01%) were males
and 140(3.99%) were females.
Less than 1 in 25 donations were given by female donors.
 Of the total,32.68% (1146)donations came from voluntary
(alturistic)blood donors and 67.31%( 2360) from
replacement(friends ,relatives) blood donors.

20. Results
 Among the 32.68% of the Alturistic Blood Donors,
 65% came for donation as they considered it a noble
social act without knowledge about the points
discussed earlier while
 35% knew the benefits of blood donation as well as
the uses of blood components and apheresis
donations.

21. Results
 Among the 67.31% of the Replacement Blood Donors
,almost 50% knew the various aspects of blood
donations,others did not have proper information
about the various aspects.

22. Results
 Less than 37.07%(1300) of the population under study was aware about
the appropriate age for blood donation and difference between
voluntary donation and replacement donation and whole blood and
apheresis donation.
 Among the donors, 3310 donated whole blood and 196 gave apheresis
donation.

23. Results
 Overall,
38.13%(1337) of donors came from the age group 18–28 years and
26% out of
them were aware of the various aspects related to blood
donation,
52.59%(1844) from the 29–38 years age group and 52% knew
about the aspects discussed earlier,

24. Results
7.24%(254) from 39-48 years age group and 56% knew
about issues related to blood and apheresis donation ,
 2.02%(71) from those between 49-58 years of age and
59% had idea about blood and apheresis donation.

25. Results
Literacy profile of the donors and co-relation with the awareness
and knowledge related to blood and apheresis donation showed
the following results:
 0.25%(9) were educated less than 10th and 77.7% had an idea
about blood and apheresis donation,
14.03%(492)upto class tenth,and 92.27% had the knowledge
required,

26. 32.80%(1150) upto twelveth and 92.60% knew about blood
and apheresis donation,
42.21%(1480) were graduates and 97.09% had the
knowledge required,
10.69%(375) were post-graduates and 98.93% knew about
blood and apheresis donation.

27. Results
 23.07% (809) were from village and 76.92% (2697) from city
 Among the villagers 60% had idea about blood donation ,apheresis donation being a
rather new concept for them to understand whereas among city people 73% had some
idea about blood as well as apheresis donation .
 Out of the donors, 1833(52.28%) had some idea of the use of blood and blood
components and 1673(47.71%) had no idea

28. Results
 Benefits of blood donation were known to 12.23% (429) donors while
87.76%(3077) donors had no idea of any benefit being related to blood
donation. All donors showed their willingness to know the benefits.
 Women and young people had the least level of knowledge.

29. Results
Main reasons for motivation for voluntary blood donation
was
for helping friends and relatives in 65.60%(2300) of the
donors, and
out of Altruism, doing good to others,for 34.39%(1206) of the
donors.

30. Compliance
Of these motivated donors, 97% of those called again
turned up for voluntary donation ,only reason for non
compliance being some personnal engagement.

31. Conclusion
Donor education promotes positive attitude towards Voluntary
Blood Donation.
Continued donor motivation with donor education could help in
the conversion of the mindset of the community towards regular
Voluntary Non-renumerated blood donation.

32. Conclusion
This can help in creating a difference in the level of access
to safe blood.
This would also help in diversification of the donor base.

33. Thanks.