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Youth Prevention Program


     David Deutsch
       Manager

     Christina Chill
      Coordinator
Prevalence of “Spit” Tobacco Use
       in WV 2000-2011
Prevalence of “Spit” Tobacco Use
       in WV 2000-2011
DTP Youth Program Long-Term Objectives (2012-2017)
Reduce Tobacco Use Prevalence Among Youth

Reduce the prevalence of current smoking among HS students to 20% or lower
by 2017 (Baseline and Data Source: YTS 2011, 22%).
       Intermediate objective for 2013: 21.6%
       Intermediate objective for 2015: 20.8%

Reduce the prevalence of current smoking among MS students to 7% or lower
by 2017(Baseline and Data Source: YTS 2011, 8.3%).
       Intermediate objective for 2013: 7.9%
       Intermediate objective for 2015: 7.4%

Reduce the prevalence of current spit tobacco use among HS males to 23% or
lower (Baseline and Data Source: YTS 2011, 24.8%).
       Intermediate objective for 2013: 24.2%
       Intermediate objective for 2015: 23.6%

Reduce the prevalence of current spit tobacco use among MS students to 9%
or lower (Baseline and Data Source: YTS 2011, 10.2%).
       Intermediate objective for 2013: 9.8%
       Intermediate objective for 2015: 9.4%
DTP Youth Program Long-Term Objectives (2012-2017)
Reduce Initiation of Tobacco Use By Youth

Increase the percentage of never-smokers among HS students to 60% or
higher by 2017 (Baseline and Data Source: YTS 2011, 50.5%).
       Intermediate objective for 2013: 53.7%
       Intermediate objective for 2015: 56.8%

Increase the percentage of never-smokers among MS students to 80% or
higher by 2017 (Baseline and Data Source: YTS 2011, 75.1%).
       Intermediate objective for 2013: 76.7%
       Intermediate objective for 2015: 78.4%

Increase the percentage of never-spit-tobacco users among HS males to 63%
or higher (Baseline and Data Source: YTS 2011, 58.5%).
       Intermediate objective for 2013: 60%%
       Intermediate objective for 2015: 61.5%

Increase the percentage of never-spit-tobacco users among MS students to
85% or higher by 2017 (Baseline and Data Source: YTS 2011, 81.6%).
       Intermediate objective for 2013: 82.7%
       Intermediate objective for 2015: 83.9%
The WV DTP Youth Program is working to
         achieve it’s objectives by:


• Growing WV’s teen-led, statewide youth tobacco
  prevention movement (RAZE)

• Promoting youth tobacco cessation programs

• Promoting tobacco control policies

• Implementing elementary school prevention programs

• Implementing counter-marketing campaigns
Youth Program Relationships/Funding Flow

Solid arrows = Funding               State
Dotted arrows = TA/Collaboration                  CDC
                                   Legislature




                 WV Division of Tobacco Prevention / Youth Program




                       Raze/Other Media




                    WVU                   ALAWV            RTPC       WV-
  WVSSAC
                  Athletics             (Raze/N-O-T)      Network    AAFP



                       160 Raze Crews Throughout West Virginia
Raze Funding Flow: 2010 - 2011




                                         WV Division of
                                    Tobacco Prevention (DTP)
                                         Youth Program


                                   American Lung Association
                                              Of
                                         West Virginia



                                160 Community Raze Crews
•Funded through mini-grant process
•Applications submitted by numerous organizations (schools and many other community entities)
•Grants will include stipend for adult advisor and crew empowerment funds
•American Lung Association will disburse funds and provide technical assistance to Adult Advisors
•Regional Tobacco Prevention Coordinators will assist with regional Raze events
Raze Crew Structure

     Adult Advisor


     Crew Leader


     Crew Members
Spit Tobacco Commotions
•   Mr. Gross Mouth/Dip Lip
•   Save Face
•   Spit Scuffle Shuffle
•   Make Your Own Dip
•   Tootsie Roll
•   Meet Gruen
Some Recent Media Examples
Some Recent Media Examples
Some Media Examples
Successes
• Between 2000 and 2011 WV experienced:
  – A 108% increase in the percentage of high school students who
    have never used any form of tobacco (now at 43%; was 20.6%
    in 2000).

  – A 96% increase in the percentage of high school students who
    have never tried cigarettes (now at 50.5%; was 25.7% in 2000).

  – A 42% decrease in the percentage of high school students who
    currently smoke cigarettes (now at 22%; was 39% in 2000).

  – Over 90% of WV high school students know of Raze.
Contact Information

David Deutsch, Manager             Christina Chill, Coordinator
WV-DTP Youth Program               WV-DTP Youth Program
Phone: (304) 356-4194              Phone: (304) 356-4198
email: david.m.deutsch@wv.gov      email: christina.m.chill@wv.gov

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2012 spit tobacco conference david deutsch

  • 1. Youth Prevention Program David Deutsch Manager Christina Chill Coordinator
  • 2. Prevalence of “Spit” Tobacco Use in WV 2000-2011
  • 3. Prevalence of “Spit” Tobacco Use in WV 2000-2011
  • 4. DTP Youth Program Long-Term Objectives (2012-2017) Reduce Tobacco Use Prevalence Among Youth Reduce the prevalence of current smoking among HS students to 20% or lower by 2017 (Baseline and Data Source: YTS 2011, 22%). Intermediate objective for 2013: 21.6% Intermediate objective for 2015: 20.8% Reduce the prevalence of current smoking among MS students to 7% or lower by 2017(Baseline and Data Source: YTS 2011, 8.3%). Intermediate objective for 2013: 7.9% Intermediate objective for 2015: 7.4% Reduce the prevalence of current spit tobacco use among HS males to 23% or lower (Baseline and Data Source: YTS 2011, 24.8%). Intermediate objective for 2013: 24.2% Intermediate objective for 2015: 23.6% Reduce the prevalence of current spit tobacco use among MS students to 9% or lower (Baseline and Data Source: YTS 2011, 10.2%). Intermediate objective for 2013: 9.8% Intermediate objective for 2015: 9.4%
  • 5. DTP Youth Program Long-Term Objectives (2012-2017) Reduce Initiation of Tobacco Use By Youth Increase the percentage of never-smokers among HS students to 60% or higher by 2017 (Baseline and Data Source: YTS 2011, 50.5%). Intermediate objective for 2013: 53.7% Intermediate objective for 2015: 56.8% Increase the percentage of never-smokers among MS students to 80% or higher by 2017 (Baseline and Data Source: YTS 2011, 75.1%). Intermediate objective for 2013: 76.7% Intermediate objective for 2015: 78.4% Increase the percentage of never-spit-tobacco users among HS males to 63% or higher (Baseline and Data Source: YTS 2011, 58.5%). Intermediate objective for 2013: 60%% Intermediate objective for 2015: 61.5% Increase the percentage of never-spit-tobacco users among MS students to 85% or higher by 2017 (Baseline and Data Source: YTS 2011, 81.6%). Intermediate objective for 2013: 82.7% Intermediate objective for 2015: 83.9%
  • 6. The WV DTP Youth Program is working to achieve it’s objectives by: • Growing WV’s teen-led, statewide youth tobacco prevention movement (RAZE) • Promoting youth tobacco cessation programs • Promoting tobacco control policies • Implementing elementary school prevention programs • Implementing counter-marketing campaigns
  • 7. Youth Program Relationships/Funding Flow Solid arrows = Funding State Dotted arrows = TA/Collaboration CDC Legislature WV Division of Tobacco Prevention / Youth Program Raze/Other Media WVU ALAWV RTPC WV- WVSSAC Athletics (Raze/N-O-T) Network AAFP 160 Raze Crews Throughout West Virginia
  • 8. Raze Funding Flow: 2010 - 2011 WV Division of Tobacco Prevention (DTP) Youth Program American Lung Association Of West Virginia 160 Community Raze Crews •Funded through mini-grant process •Applications submitted by numerous organizations (schools and many other community entities) •Grants will include stipend for adult advisor and crew empowerment funds •American Lung Association will disburse funds and provide technical assistance to Adult Advisors •Regional Tobacco Prevention Coordinators will assist with regional Raze events
  • 9. Raze Crew Structure Adult Advisor Crew Leader Crew Members
  • 10. Spit Tobacco Commotions • Mr. Gross Mouth/Dip Lip • Save Face • Spit Scuffle Shuffle • Make Your Own Dip • Tootsie Roll • Meet Gruen
  • 11. Some Recent Media Examples
  • 12. Some Recent Media Examples
  • 14. Successes • Between 2000 and 2011 WV experienced: – A 108% increase in the percentage of high school students who have never used any form of tobacco (now at 43%; was 20.6% in 2000). – A 96% increase in the percentage of high school students who have never tried cigarettes (now at 50.5%; was 25.7% in 2000). – A 42% decrease in the percentage of high school students who currently smoke cigarettes (now at 22%; was 39% in 2000). – Over 90% of WV high school students know of Raze.
  • 15. Contact Information David Deutsch, Manager Christina Chill, Coordinator WV-DTP Youth Program WV-DTP Youth Program Phone: (304) 356-4194 Phone: (304) 356-4198 email: david.m.deutsch@wv.gov email: christina.m.chill@wv.gov