This Pecha Kucha presentation was given by Dr Sea Rotmann at the National Energy Research Institute conference in Wellington, NZ on February 14, 2013. It takes a rather tongue-in-cheek stab at answering the age-old question why energy efficiency, with all its many benefits, remains the unsexy cousin of technology and supply side interventions
9. so why is it of Task XXIV
Subtasks so damn hard?
vs complex
complicated
10. BEHAVIOUR?
Subtasks of Task XXIV
individual vs
social
11. WHY, of Task XXIV
Subtasks
OH WHY
BEHAVIOUR?
30% of energy demand is locked in behavioural wedge
Includes: technology uptake, use and maintenance
purchasing and investment behaviour
habits and routine behaviour
social acceptability
12. solution 1: of Task XXIV
Subtasks make it sexy?
Photo: William Dohman via Etsy
13. solution 2: accept it’s not
Subtasks of Task XXIV
sexy
but wasting it is really unsexy
14.
15. solution 4a: make it
Subtasks of Task XXIV
hyper-rational?
Return of Investment
Cost benefit analysis
Short-term pain for long-term gain
16. solution 4b: make it
Subtasks of Task XXIV
hyper-rational?
- Thermodynamics