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AGENDA

                               How gamification can boost
                                 rejuvenation of tourism




                                               1
                                             Improving tourism infrastructure…

                                2
                             Cross advertizing various businesses, developing
                             common strategies to increase tourism volume …
            3
         Bringing Modern Technologies, creating new workplaces …
From Greene County
Tourism Association report
FINANCIAL Goals
(from GC Tourism Association report)
http://gamingbusinessreview.com/wp-content/uploads/2012/05/Gamification-in-2012-M2R3.pdf




GAMIFICATION

Gamification is the use of game mechanics and game design techniques in
non-game contexts. Typically gamification applies to non-game applications
and processes, in order to encourage people to adopt them, or to influence
how they are used. Gamification's proponents argue that it works by making
technology more engaging, by encouraging users to engage in desired
behaviors, by showing a path to mastery and autonomy, by helping to solve
problems and being more engaging, and by taking advantage of humans'
psychological predisposition to engage in gaming.
Market analysis.


                            “…M2 Research, an analytics firm in
                           Encinitas, California, estimates that the                  “…Zynga, whose games account for $445m
                           gamification market in 2011 was worth                      of Facebook's $3.7bn revenue in 2011, to
                           about $100 million. By 2016, it could                      create FarmVille figurines with toy firm…”
                           reach as high as $2.8 billion…”
                                                                                      “… FarmVille cow symbol on Facebook. Zynga, the US
                                                                                      firm behind the game, has a market value of $9.7bn
                                                                                      (£6bn), which may increase after the Hasbro deal…”

“…There is a another very interesting kind of relationship
“formation” going on in MMORPGs. Many MMORPG
gamers play with a romantic partner or a family member. About   “…Gamification typically involves applying
16% of male players and 60% of female players play with a       game design thinking to non-game applications
romantic partner, and about 25% of male players and 40% of      to make them more fun and engaging.
female players play with a family member. Many of these         Gamification has been called one of the most
players say that playing together has changed their real-life   important trends in technology by several
relationships in unexpected ways…”                              industry experts. Gamification can potentially be
                                                                applied to any industry and almost anything to
                                                                create fun and engaging experiences,
                                                                converting users into players…”
         “…Gamification -
         Gaming gets serious…”


http://www.popsci.com/technology/article/2012-01/can-treating-your-life-game-make-you-better-person
http://www.guardian.co.uk/technology/2012/feb/10/farmville-zygna-hasbro-deal-facebook
http://www.nickyee.com/daedalus/gateway_playtogether.html
http://gamification.org/wiki/Gamification
http://www.deloitte.com/view/en_US/us/Services/consulting/technology-consulting/49ec911905f25310VgnVCM3000001c56f00aRCRD.htm
http://gamify.com/gamification
http://gamingbusinessreview.com/wp-content/uploads/2012/05/Gamification-in-2012-M2R3.pdf
http://blogs.wsj.com/venturecapital/2012/05/30/as-gamification-trend-grows-badgeville-banks-25m/
http://www.slideshare.net/wandameloni/gamification-in-2012-trends-in-consumer-and-enterprise-markets-13453048
Adaptation
http://www.businesstravelnews.com/Travel-Management/Gamification-In-Travel-Management--Is-This-The-Next-New-Thing-To-Drive-Compliance-/?a=proc
/
http://www.tnooz.com/2011/11/08/news/gamification-trend-to-take-hold-in-travel
How do we start



        1           Present “Gamification” concept to county departments


          Create focus group and get research budget                                                  2
        3           Discuss possibilities with developers of Great Wolf, Friar Tuck and other potential
                    investors.

          Setup direct connections with major game development companies and
          social networks
                                                                                                      4

        5           Involve students into research and get ideas from youth


       Populize ideas between gaming community, businesses and create suggestions bank.               6
        7       Design Greene County main character and write general story line

            Contact Retail businesses, design souveniers, clothing specific to GC
            character
                                                                                                          8
Help needed from many agencies



           1                        3               5
       Legislature
                                  Tourism        Chamber of
                                 Association     Commerce




           2                        4               6
       IDA Economical            Resorts and   Students, Stores
        Development              Restaurant        Owners,
                                 Association   Manufacturers,
                                                and volunteers
Few of our Ideas



            $
 Resorts                                                   GC Character
                               Treasure Hunt Game                                        Incentives
 • New and redesigned
                               • Online/Offline Game       • Unified character,          • Game items and
 Anchor Resorts
                               designed to be              common for design             bonuses from retail
 specializing in new
                               educational and fun.        schemes, souveniers,          purchuses
 Computer Gaming
                               • Linked to modern cell     events, games and
 presentations,                                                                          • Game developers
                               phone tracking and          more…
 attractions, developers                                                                 bonuses, prizes, etc
 stands                        having gaming terminals     • Stories about character
                                                                                         • CC rewards appliable to
                               in various host locations   linked to historical events
 • Hosting various                                                                       online games
                                                           and magical scenarios.
 conferences, social
 network “neighbors”,
 “alliances members”, etc.
 • Offline stands for online
 games




      Those are just a few ideas on possible Gamification in Greene County. With a proper budget,
      companies specializing in Gamification could be contacted and develop more specific ideas
Resort
                                                                     (like Friar Tuck or Great Wolf)




                                                             Welcome to the world of Magic ..

                                                             • Our idea is to combine futuristic
                                                             and magical style in resort
                                                             decorations and style
                                                             • Resort should consist of around
                                                             400 efficiency studios rooms and 2-
                                                             3 bedroom units for families
                                                             • Resort ammenities should include
                                                             water, indoor and outdoor
                                                             attractions, conference rooms and
                                                             show stage.
                                                             • Very important future is to have
                                                             high speed fiber optic lines
What is the Gimmic?                                          available.
• Today we live in the Computer World… Therefore we          • Additional space required for show
would targe ALL computer population as a clientelle. Local   rooms of various Game Developers
or from other Countries. Children playing Wizard or          stands.
grandmas playing Farmville….
Why not in GC?
Greene County Character and
Story Line

• We’d like to propose to
develop common Greene
County character, which will be
used in story lines, souveniers,
shows, events, design
elements, online games, etc
• As an example, we could use
Green Elf as main figure
• Story line could be in magical
style
• Character could be a helper in
Treasure hunt game, image on
CC cards, promo items.
• Various events like
“Mister/Misses Elf”, shows, etc
• Other examples: Rip Van Wincle, leprecon,
gnome
Play & Stay with Us
              Welcome to our new Gaming Resorts of Greene County




Join Us…
Date                 Time
Year round           Day and Night

Location
All resorts
Clientele




    Conference spaces           Arcade rooms and shows
    • Equipped for Games        • Attracting visitors or area   Midweek Specials for
    presentations, social       hotels from ski areas and       Locals, local events on
    networking meetings,        camps for night                 weekends
    contests and world          entertainment                   • Weddings, banquets,
    competitions                                                birtday Parties, various
                                • Virtual hunting, fishing,
    • Stands are designed and   gallograms, laser tag wars      events
    provided by various games                                   • Local tournaments
    developers. New             • Offline stands for popular
    technologies previews and   online games. Like              • Educational shows.
    sales.                      Maqiquest.
Where Revenue will
come from?




                     Revenue

                     • All age groups. Today’s gamer is a
                     person 3-70 years old.
                     • Local and worldwide tourists.
                     Gaming is International. Social
                     media uniting people from all over
                     the world.
                     • Tourists staying in base hotel, from
                     surounding area accomodations,
                     local population.
Credit Card Rewards


            Get Discount                                                 Get rewards points
            in Local stores




          Apply points to                                                Use labels with
          favorite Games                                                 rewards codes on
                                                                         retail products




                  Greene County Bank could be a participant of Gaming Rewards.
Treasure Hunt




                Tourism Game

                • Educational.
                • Fun for all ages
                • Sponsored rewards
                • GPS phones techology
Seasons – Year Round



                       Great benefits of Greene County is
                       location

                       • Skiing Mountains
                       • Hunting Forests
                       • Fishing Lakes and River
                       • Farming multiple Farms
                       • Camping Woods, Lakes
                       campgrounds
                       • Hiking, Biking, Riding, Cycling,….

                          Let’s fLip some pages
                          and move into the
                                 future !
Welcome to the World of Gamers !
Our Goal is to combine resources of different agencies,
put many heads together and come up with something,
which would change outlook of travel industry.
Developers are looking for ideas, people with ideas are
looking for funds. We hope that by popularizing           If you are interested in development of this project
Gamification concepts, we will be able to connect dots    and participate in it, please contact Vitaliy Bobkov at
and create something new and attractive for today’s       518-678-9643 or email to drvit@mhcable.com
travelers.

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Gamification of Greene County

  • 1. AGENDA How gamification can boost rejuvenation of tourism 1 Improving tourism infrastructure… 2 Cross advertizing various businesses, developing common strategies to increase tourism volume … 3 Bringing Modern Technologies, creating new workplaces …
  • 2. From Greene County Tourism Association report
  • 3. FINANCIAL Goals (from GC Tourism Association report)
  • 4. http://gamingbusinessreview.com/wp-content/uploads/2012/05/Gamification-in-2012-M2R3.pdf GAMIFICATION Gamification is the use of game mechanics and game design techniques in non-game contexts. Typically gamification applies to non-game applications and processes, in order to encourage people to adopt them, or to influence how they are used. Gamification's proponents argue that it works by making technology more engaging, by encouraging users to engage in desired behaviors, by showing a path to mastery and autonomy, by helping to solve problems and being more engaging, and by taking advantage of humans' psychological predisposition to engage in gaming.
  • 5. Market analysis. “…M2 Research, an analytics firm in Encinitas, California, estimates that the “…Zynga, whose games account for $445m gamification market in 2011 was worth of Facebook's $3.7bn revenue in 2011, to about $100 million. By 2016, it could create FarmVille figurines with toy firm…” reach as high as $2.8 billion…” “… FarmVille cow symbol on Facebook. Zynga, the US firm behind the game, has a market value of $9.7bn (£6bn), which may increase after the Hasbro deal…” “…There is a another very interesting kind of relationship “formation” going on in MMORPGs. Many MMORPG gamers play with a romantic partner or a family member. About “…Gamification typically involves applying 16% of male players and 60% of female players play with a game design thinking to non-game applications romantic partner, and about 25% of male players and 40% of to make them more fun and engaging. female players play with a family member. Many of these Gamification has been called one of the most players say that playing together has changed their real-life important trends in technology by several relationships in unexpected ways…” industry experts. Gamification can potentially be applied to any industry and almost anything to create fun and engaging experiences, converting users into players…” “…Gamification - Gaming gets serious…” http://www.popsci.com/technology/article/2012-01/can-treating-your-life-game-make-you-better-person http://www.guardian.co.uk/technology/2012/feb/10/farmville-zygna-hasbro-deal-facebook http://www.nickyee.com/daedalus/gateway_playtogether.html http://gamification.org/wiki/Gamification http://www.deloitte.com/view/en_US/us/Services/consulting/technology-consulting/49ec911905f25310VgnVCM3000001c56f00aRCRD.htm http://gamify.com/gamification http://gamingbusinessreview.com/wp-content/uploads/2012/05/Gamification-in-2012-M2R3.pdf http://blogs.wsj.com/venturecapital/2012/05/30/as-gamification-trend-grows-badgeville-banks-25m/ http://www.slideshare.net/wandameloni/gamification-in-2012-trends-in-consumer-and-enterprise-markets-13453048
  • 9. How do we start 1 Present “Gamification” concept to county departments Create focus group and get research budget 2 3 Discuss possibilities with developers of Great Wolf, Friar Tuck and other potential investors. Setup direct connections with major game development companies and social networks 4 5 Involve students into research and get ideas from youth Populize ideas between gaming community, businesses and create suggestions bank. 6 7 Design Greene County main character and write general story line Contact Retail businesses, design souveniers, clothing specific to GC character 8
  • 10. Help needed from many agencies 1 3 5 Legislature Tourism Chamber of Association Commerce 2 4 6 IDA Economical Resorts and Students, Stores Development Restaurant Owners, Association Manufacturers, and volunteers
  • 11. Few of our Ideas $ Resorts GC Character Treasure Hunt Game Incentives • New and redesigned • Online/Offline Game • Unified character, • Game items and Anchor Resorts designed to be common for design bonuses from retail specializing in new educational and fun. schemes, souveniers, purchuses Computer Gaming • Linked to modern cell events, games and presentations, • Game developers phone tracking and more… attractions, developers bonuses, prizes, etc stands having gaming terminals • Stories about character • CC rewards appliable to in various host locations linked to historical events • Hosting various online games and magical scenarios. conferences, social network “neighbors”, “alliances members”, etc. • Offline stands for online games Those are just a few ideas on possible Gamification in Greene County. With a proper budget, companies specializing in Gamification could be contacted and develop more specific ideas
  • 12. Resort (like Friar Tuck or Great Wolf) Welcome to the world of Magic .. • Our idea is to combine futuristic and magical style in resort decorations and style • Resort should consist of around 400 efficiency studios rooms and 2- 3 bedroom units for families • Resort ammenities should include water, indoor and outdoor attractions, conference rooms and show stage. • Very important future is to have high speed fiber optic lines What is the Gimmic? available. • Today we live in the Computer World… Therefore we • Additional space required for show would targe ALL computer population as a clientelle. Local rooms of various Game Developers or from other Countries. Children playing Wizard or stands. grandmas playing Farmville….
  • 13. Why not in GC?
  • 14. Greene County Character and Story Line • We’d like to propose to develop common Greene County character, which will be used in story lines, souveniers, shows, events, design elements, online games, etc • As an example, we could use Green Elf as main figure • Story line could be in magical style • Character could be a helper in Treasure hunt game, image on CC cards, promo items. • Various events like “Mister/Misses Elf”, shows, etc • Other examples: Rip Van Wincle, leprecon, gnome
  • 15. Play & Stay with Us Welcome to our new Gaming Resorts of Greene County Join Us… Date Time Year round Day and Night Location All resorts
  • 16. Clientele Conference spaces Arcade rooms and shows • Equipped for Games • Attracting visitors or area Midweek Specials for presentations, social hotels from ski areas and Locals, local events on networking meetings, camps for night weekends contests and world entertainment • Weddings, banquets, competitions birtday Parties, various • Virtual hunting, fishing, • Stands are designed and gallograms, laser tag wars events provided by various games • Local tournaments developers. New • Offline stands for popular technologies previews and online games. Like • Educational shows. sales. Maqiquest.
  • 17. Where Revenue will come from? Revenue • All age groups. Today’s gamer is a person 3-70 years old. • Local and worldwide tourists. Gaming is International. Social media uniting people from all over the world. • Tourists staying in base hotel, from surounding area accomodations, local population.
  • 18. Credit Card Rewards Get Discount Get rewards points in Local stores Apply points to Use labels with favorite Games rewards codes on retail products Greene County Bank could be a participant of Gaming Rewards.
  • 19. Treasure Hunt Tourism Game • Educational. • Fun for all ages • Sponsored rewards • GPS phones techology
  • 20. Seasons – Year Round Great benefits of Greene County is location • Skiing Mountains • Hunting Forests • Fishing Lakes and River • Farming multiple Farms • Camping Woods, Lakes campgrounds • Hiking, Biking, Riding, Cycling,…. Let’s fLip some pages and move into the future !
  • 21. Welcome to the World of Gamers ! Our Goal is to combine resources of different agencies, put many heads together and come up with something, which would change outlook of travel industry. Developers are looking for ideas, people with ideas are looking for funds. We hope that by popularizing If you are interested in development of this project Gamification concepts, we will be able to connect dots and participate in it, please contact Vitaliy Bobkov at and create something new and attractive for today’s 518-678-9643 or email to drvit@mhcable.com travelers.