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Financially Viable Media In Emerging and Developing Markets A report to the The World Association of Newspapers and News Publishers (WAN-IFRA) by Anne Nelson
The World Association of Newspapers and News Publishers (WAN-IFRA) is a non-profit, non-governmental organization that has worked as a partner with international aid agencies, foundations, and fellow NGOs to promote the development of quality news media around the world.  WAN-IFRA’s main objectives are to: ,[object Object]
     Support the development of newspaper publishing around the world
     Promote co-operation between its member organizations, worldwideWAN-IFRA is made up of 76 national newspaper associations, 12 news agencies, 10 regional press organizations and individual newspaper executives in 100 countries.
The analysis presented deals with the economic aspects of media systems while considering their function within a democratic system of governance.
Several key findings emerged from the WAN-IFRA research Censorship and violence against journalists still occur in many places, while other countries are operating with unprecedented freedom
Several key findings emerged from the WAN-IFRA research Media managers and editors in developing countries are unable to take full advantage of their new freedoms because they lack basic business management skills.
Several key findings emerged from the WAN-IFRA research While digital media is sweeping the globe, it is also deteriorating the business model of newspapers in North America
Media Development Market Model Forces and Influences Actual Market Position Desired Market Position Financially Sustainable Financially Sustainable MARKET DRIVEN FREE MEDIA MARKET DRIVEN FREE MEDIA PROFIT DRIVEN PROFIT DRIVEN Not Free & Independent Not Free & Independent Free & Independent Free & Independent IDEALS DRIVEN POLITICALLY ALIGNED IDEALS DRIVEN GRANT/ DONOR DEPENDENT GRANT/ DONOR DEPENDENT Not Financially Sustainable Not Financially Sustainable Source: Byrne, 2010
Sample Overview The international survey included: ,[object Object]
From 66 countries
Period between July and December 2010.The survey results have been grouped according to: ,[object Object]
The level of country’s GDP per capitaSources: World Press Trends 2010, World Association of Newspapers and News Publishers
Circulation of dailies (total average circulation in 000s) Newspapers in developed markets are almost universally stagnating or are in decline. Daily circulation highlighted trends: ,[object Object]
A long-term slowdown in the U.S. and European marketsCirculation of Dailies
ALTERNATE SLIDE Circulation of dailies (total average circulation in 000s) Newspapers in developed markets are almost universally stagnating or are in decline. Daily circulation highlighted trends: ,[object Object]
A long-term slowdown in the U.S. and European marketsCirculation of Dailies
ALTERNATE SLIDE Circulation of dailies (total average circulation in 000s) Newspapers in developed markets are almost universally stagnating or are in decline. Daily circulation highlighted trends: ,[object Object]
A long-term slowdown in the U.S. and European marketsFacts and Figures Sources: World Press Trends 2010, World Association of Newspapers and News Publishers
ALTERNATE SLIDE Circulation of dailies (total average circulation in 000s) Newspapers in developed markets are almost universally stagnating or are in decline. Daily circulation highlighted trends: ,[object Object]
A long-term slowdown in the U.S. and European marketsFacts and Figures Sources: World Press Trends 2010, World Association of Newspapers and News Publishers
Business and Media Skills Needed but Least Supported: 57% No, my company did not receive any such external financial or non-financial aid/support 1% 57% 5% 16% Non-financial support such as training, strategic advice and similar financed by external sources. 8% 13% 13% Financial support for implementation    of media development projects. 8% Government/state aid 5% Other 16% 1% Loans or credits provided by media development organizations
EGYPT
Egypt Country Data Sources: CIA World Factbook and Egyptian Ministry of Communications
Egypt’s Advertising Market Penetration Market growth: Annual compound growth rate of 7 percent over the period of 2009-2013: $720 Million
Advertising Market in the Print Media ,[object Object]
Magazines: For approximately 6 percent.,[object Object]
 3 million unique visitors per month,[object Object]
Online Media and Today’s Political Culture In February 2011, the New York Times (2011) estimated: ,[object Object]
Highest number in the Middle EastTwitter gained popularity with the 2010 elections in part because: ,[object Object],[object Object]
Georgia has extended periods of political unrest and conflict.  The news media often find themselves in the line of fire. Country Facts and Figures Sources: World Bank Development Indicators and other World Bank statistics, UN Population Information Network, Budde Communications Inc.
Sharing of Advertising Market in Georgia and the World ,[object Object]
Only 1% has gone to newspapersShare of Advertising by Medium in Georgia compared to the rest of the World
ALTERNATE SLIDE Share of Advertising by Medium in Georgia and the World Many Georgians believe that independent print media have no ability to compete in the advertising market with the television companies, closely aligned with the ruling party, regulatory authorities, and advertising tycoons. Facts and Figures Source: WAN-IFRA, 2009
Advertising Market: The Ruling Party is the “Best Political Customer” In 2010, the Georgian ruling party spent: GEL10.13 million (approx. US $5.75 million) on: ,[object Object],GEL493,800 (approx. US $280,000) only on:  ,[object Object]
Billboards,[object Object]
Regulatory authorities
Advertising tycoons,[object Object]
A way the State channels money toward loyal newspapers.Daily Financial Newspaper (Print) www.24saati.ge (Online Newspaper)
The only newspaper audience research to date was funded by: The Georgian television industry has also received structured assistance:
GUATEMALA
Guatemala is a lower-middle income developing country.  The print journalism market is constrained by illiteracy. Country Facts and Figures Sources: World Bank Development Indicators and other World Bank statistics, UN Population Information Network, Budde Communications Inc.
Media in Transition
Guatemalan Newspapers: Top Dailies ,[object Object]
PrensaLibre and NuestroDiario publish approximately 430,000 newspapers daily# of Issues:  280,000 One page of advertising: $3,750 # of Issues:  18,000 One page of advertising: $400 # of Issues:  27,000 One page of advertising: $1,200 Guatemalan Newspapers circulation, rates (July 2010) # of Issues:  146,605 One page of advertising: $3,750 # of Issues:  60,000 One page of advertising: $1,200
ALTERNATE SLIDE Guatemalan Newspapers circulation, rates (July 2010) Source: Data facilitated by the Secretariat of Social Communication, Guatemalan Government. (August 2010) Prices offered to the government in US dollars.
Guatemala’s Economic and Intellectual Elite Read:  El Periodico ,[object Object]
40% of the capital:
Provided by 135 private individuals, who invested US $10,000 each.
60% of the capital:
Provided by the newspaper workersPrint Newspaper Online Newspaper

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WAN-IFRA: Financially Viable Media

  • 1. Financially Viable Media In Emerging and Developing Markets A report to the The World Association of Newspapers and News Publishers (WAN-IFRA) by Anne Nelson
  • 2.
  • 3. Support the development of newspaper publishing around the world
  • 4. Promote co-operation between its member organizations, worldwideWAN-IFRA is made up of 76 national newspaper associations, 12 news agencies, 10 regional press organizations and individual newspaper executives in 100 countries.
  • 5. The analysis presented deals with the economic aspects of media systems while considering their function within a democratic system of governance.
  • 6. Several key findings emerged from the WAN-IFRA research Censorship and violence against journalists still occur in many places, while other countries are operating with unprecedented freedom
  • 7. Several key findings emerged from the WAN-IFRA research Media managers and editors in developing countries are unable to take full advantage of their new freedoms because they lack basic business management skills.
  • 8. Several key findings emerged from the WAN-IFRA research While digital media is sweeping the globe, it is also deteriorating the business model of newspapers in North America
  • 9. Media Development Market Model Forces and Influences Actual Market Position Desired Market Position Financially Sustainable Financially Sustainable MARKET DRIVEN FREE MEDIA MARKET DRIVEN FREE MEDIA PROFIT DRIVEN PROFIT DRIVEN Not Free & Independent Not Free & Independent Free & Independent Free & Independent IDEALS DRIVEN POLITICALLY ALIGNED IDEALS DRIVEN GRANT/ DONOR DEPENDENT GRANT/ DONOR DEPENDENT Not Financially Sustainable Not Financially Sustainable Source: Byrne, 2010
  • 10.
  • 12.
  • 13. The level of country’s GDP per capitaSources: World Press Trends 2010, World Association of Newspapers and News Publishers
  • 14.
  • 15. A long-term slowdown in the U.S. and European marketsCirculation of Dailies
  • 16.
  • 17. A long-term slowdown in the U.S. and European marketsCirculation of Dailies
  • 18.
  • 19. A long-term slowdown in the U.S. and European marketsFacts and Figures Sources: World Press Trends 2010, World Association of Newspapers and News Publishers
  • 20.
  • 21. A long-term slowdown in the U.S. and European marketsFacts and Figures Sources: World Press Trends 2010, World Association of Newspapers and News Publishers
  • 22. Business and Media Skills Needed but Least Supported: 57% No, my company did not receive any such external financial or non-financial aid/support 1% 57% 5% 16% Non-financial support such as training, strategic advice and similar financed by external sources. 8% 13% 13% Financial support for implementation of media development projects. 8% Government/state aid 5% Other 16% 1% Loans or credits provided by media development organizations
  • 23. EGYPT
  • 24. Egypt Country Data Sources: CIA World Factbook and Egyptian Ministry of Communications
  • 25. Egypt’s Advertising Market Penetration Market growth: Annual compound growth rate of 7 percent over the period of 2009-2013: $720 Million
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31. Georgia has extended periods of political unrest and conflict. The news media often find themselves in the line of fire. Country Facts and Figures Sources: World Bank Development Indicators and other World Bank statistics, UN Population Information Network, Budde Communications Inc.
  • 32.
  • 33. Only 1% has gone to newspapersShare of Advertising by Medium in Georgia compared to the rest of the World
  • 34. ALTERNATE SLIDE Share of Advertising by Medium in Georgia and the World Many Georgians believe that independent print media have no ability to compete in the advertising market with the television companies, closely aligned with the ruling party, regulatory authorities, and advertising tycoons. Facts and Figures Source: WAN-IFRA, 2009
  • 35.
  • 36.
  • 38.
  • 39. A way the State channels money toward loyal newspapers.Daily Financial Newspaper (Print) www.24saati.ge (Online Newspaper)
  • 40. The only newspaper audience research to date was funded by: The Georgian television industry has also received structured assistance:
  • 42. Guatemala is a lower-middle income developing country. The print journalism market is constrained by illiteracy. Country Facts and Figures Sources: World Bank Development Indicators and other World Bank statistics, UN Population Information Network, Budde Communications Inc.
  • 44.
  • 45. PrensaLibre and NuestroDiario publish approximately 430,000 newspapers daily# of Issues: 280,000 One page of advertising: $3,750 # of Issues: 18,000 One page of advertising: $400 # of Issues: 27,000 One page of advertising: $1,200 Guatemalan Newspapers circulation, rates (July 2010) # of Issues: 146,605 One page of advertising: $3,750 # of Issues: 60,000 One page of advertising: $1,200
  • 46. ALTERNATE SLIDE Guatemalan Newspapers circulation, rates (July 2010) Source: Data facilitated by the Secretariat of Social Communication, Guatemalan Government. (August 2010) Prices offered to the government in US dollars.
  • 47.
  • 48. 40% of the capital:
  • 49. Provided by 135 private individuals, who invested US $10,000 each.
  • 50. 60% of the capital:
  • 51. Provided by the newspaper workersPrint Newspaper Online Newspaper
  • 52. International Aid to Guatemalan Media These organizations have contributed to the improvement of Guatemalan media prospects. United Nations Children’s Fund Norwegian Agency For Development Cooperation Swedish International Development Cooperation Agency United Nations Educational, Scientific and Cultural Organization Ford Foundation Human Institute For Development Cooperation Media Development Loan Fund Danish International Development Agency Soros Foundation United States Agency For International Development Spanish Cooperation Agency
  • 53.
  • 54.
  • 55. Linked radio stations via a web platform
  • 56.
  • 57.
  • 58.
  • 59. Ranked 172 out of 182 countries on the UNDP Index
  • 60. Media market is in an early phase of developmentCountry Facts and Figures Sources: World Bank Development Indicators and other World Bank statistics, UN Population Information Network, Budde Communications Inc.
  • 61.
  • 62.
  • 63.
  • 64. Email and fax-papers have 400 dedicated subscribers# of Publications: 15,000 Newspapers Weekly Circulation # of Publications: 5,000 # of Publications: 13,000 # of Publications: 20,000 # of Publications: 12,000
  • 65. Challenges in the Advertisement Market One of the main challenges facing the private media sector in Mozambique is the limited ability of the press to attract advertising revenues and remain economically viable.
  • 66. Organizations Supporting Mozambique Media Development Media Support The organization focuses on re-orienting toward the defense of the legal and labor rights of its members. Member of the MISA Southern Africa network aimed at promoting and defending freedom of expression and speech. Donor Support The Southern African Media Development Fund (SAMDEF) has contributed to the development of the press to launch its daily O Pais.
  • 68.
  • 69. Ranked 172 out of 182 countries on the UNDP Index
  • 70. Media market is in an early phase of developmentCountry Facts and Figures Sources: World Bank Development Indicators and other World Bank statistics, UN Population Information Network, Budde Communications Inc.
  • 71. Vietnam’s newspaper sector is fully state-owned and exhibits a clearly defined “two tier” system. 1. Acts as a propaganda machine for the state, and in return, news papers receive heavy subsidies. 2. A smaller elite of newspapers are granted financial independence to reduce budgetary burden.
  • 72.
  • 74. who earn between US$299 and $699 per month# of Issues: 400,000 Newspapers Daily Circulation # of Issues: 380,000 # of Issues: 400,000 # of Issues: 180,000 # of Issues: 250,000
  • 75.
  • 76. 76 newspapers are national
  • 77. 102 newspapers are localVietnam’s Newspaper Market Sources: Publisher and interviewee estimates, Google Analytics
  • 78.

Notes de l'éditeur

  1. Presentation mainly given to WAN IFRA associations.
  2. Break into 4 slides w/ photograph on each one.Add pic.
  3. Break into 4 slides w/ photograph on each one.Add pic.
  4. Break into 4 slides w/ photograph on each one.Add pic.
  5. Change into bullet points: “International survey:” The international survey has included a stratified sample of 227 survey-responses from 66 countries that have been collected between July and December 2010.
  6. Highlight the 5-year change column—different color (yellow). Eliminate 2006-2008.Think about converting to graphs.- Add some of the major donors for those countries who have them.
  7. Highlight the 5-year change column—different color (yellow). Eliminate 2006-2008.Think about converting to graphs.- Add some of the major donors for those countries who have them.
  8. Highlight the 5-year change column—different color (yellow). Eliminate 2006-2008.Think about converting to graphs.- Add some of the major donors for those countries who have them.
  9. Highlight the 5-year change column—different color (yellow). Eliminate 2006-2008.Think about converting to graphs.- Add some of the major donors for those countries who have them.
  10. Shrink screen shot.Add sub headline: Al Youm El Sabe’s (The Seventh Day): Egypt’s leading website.Add bullet to “36 million…3 million”
  11. Remove bold from headers. Bold the actual figures.
  12. Remove bold from headers. Bold the actual figures.
  13. Emphasize:Media development need to add business and media skills.Where the focus is now and where the biggest needs are.Add slide: Media managers and publishers.Page 19.
  14. Emphasize:Media development need to add business and media skills.Where the focus is now and where the biggest needs are.Add slide: Media managers and publishers.Page 19.