Connecting New Homeowners to your Community for over 80 years!

1. “Your
Comm
CommunityPartner”
The New
Welcoming New Homeowners For Over 80 Years!

2. Johnson Re
sidence
New Homeowners
spend
more in
year one
of a move than
any other year...

3. “Your
Community
Partner”
Welcoming
New Homeowners
For Over 80 Years.

4. 3 marketing targets
your
customer
your
competitor’s
customer
Whose
customer
nobody’s customer... yet. will they
become?

5. who they are & why they buy
Families
moving into your
neighborhood
are GREAT
new customers!
growing family getting married
They are:
• Creditworthy
• Spenders
• And, they’re establishing
new relationships NOW!
empty nesters job relocation

6. great prospects for your business
• Average new homeowner
household income is
$88,119.
Source: MRI Consumer Research
• Average family stays in
their home 8.2 years!
Source: United States Postal Service
• 77% of new homeowner
families have 2 or more
children (of households
with 2 adults).
Source: Beta Resource
• How much does your
average customer spend
in one year?
• How many family members
would use your business?

7. our welcome gift: touchpoint 1
Personalized with new mover name
98% deliverable
High open rate
Remains in the
home long
after the move

8. Pinpoint: touchpoint 2
rist Shop
Jerri’s Flo
angements
•Fresh Arr
• Gifts
•Balloons
•Weddings s
hy Design
• Sympat Delivery
W orldwide
•Local &
15632
5632
523.123.456
• Sampl etown, NY
123 Sampl
etown Ave
We
20% uOFeF
Any P rchas
Excludes
Weddings
& Wire Ord
er
om
s
help you
oristshop.c
www.jerrifl
follow-up!

9. especially for you: touchpoint 3
PRSRTTSTD PAID
PRSR STD
AUTOGE NY
U.S. POSTA
HICKSVIL E PAID
LE,
P STAG . 68
PO T NO
U.S. MI
PER WAGO N
WELCOME
ite 500
n Road, Su
245 Newtow
P.O . Box 9101 001
NY 11803-9
Plainview,
LEAVE
CARRIER
SPONSE
IF NO RE
ESPECIA
For You f ro m
L LY
John andeeHelen
Johnson
90 days
after the
Str t
123 Main A 12345-00
00
let wn, US
eto n,
Sample ow IIIIII IIIIIIIIIIIIIIII IIIII
IIIIIIIIIIIIIIII
IIII IIIIIIIIIII
IIII II III IIIIII
IIIIIIIIIIII IIII
IIII
Gift Book
welcome
offers
feedback
survey card

10. new movers list available
Stay
in touch
with these
families

11. welcomewagon.com online listing
Color logo
and your
business
information
Map and
driving directions

12. Multiple touchpoints to the new families
PRSRT STD
PRSRT STD PAID
p
U.S. POSTAGE, NY
st Shop
AUTO
HICKSVILLE PAID
U.S. P
POSTAGE 68
NO.
Jerri’s Flori
PERMIT WAGON
WELC
WELCOME
500
Road, Suite
245 Newtown
Johnson Residence nts geme
P.O. Box
9101
Plainview,
NY 11803-900
1
•Fresh Arran CARRIER
LEAVE
E
• Gifts IF NO RESPONS
•Balloons
•Weddings LY
• Sympathy
Designs
e Delivery
ES PE CI AL
•Local &
Worldwid
For You
523.123.456
n, NY 15632
• Sampletow from Johnson
letown Ave John and Helen
d
123 Samp t
Street 00
123 Main 12345-00
etown, USA
Sample wn, IIIIII IIIIIIIIIIIIIIII
Sampleto IIIIIIIIIIIIIII
IIIIIIIIII IIIIIIIIIIIIIII
I IIII IIII I
IIIIIII IIIIII
IIIIIIIIIIIIIII
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20% OFF
& Wire Orders
Weddings
Excludes
floris tshop.com
www.jerri
New Family Gift Book Pinpoint Especially Mailing Online
Arrives in your Shortly after 30/60/90+ Days For You List Available Business Listing
neighborhood the move 90 Days after the For Follow-up Ongoing
Gift Book Monthly
Benefits You’ll Receive:
• Exclusivity • Easy follow-up with Pinpoint • Featured Online Listing with
• Welcome Offer and Especially For You map and directions
• High-Impact Display Ad • Monthly List of new movers
for follow-up

13. Where are home buyers spending their money?
The information in this profile was compiled from the responses of home buyers surveyed throughout
North America. The results provide greater insight about the home buyer market. Beta Research
Corporation, an independent market research company, conducted the survey using standard research
procedures.
Products, Services and Professionals needed within the first year in their home.
MERCHANTS SERVICES MAJOR ESSENTIALS
Apparel/Shoes 70.5% Auto Repair 54.0% Automotive Vehicle 18.0%
Auto Parts 49.0% Cable TV 70.6% Furniture 67.3%
Bagel Shop 37.0% Carpenter 17.3% Major Appliance/
Bakery 46.3% Carpet Cleaner 26.2% Electronic Purchases 82.9%
Bank 71.3% Cleaning/Maid Service 13.9% Mattress/Bed 33.5%
Bath/Linen 62.3% Electrician 23.9% Window Treatments 56.7%
Bookstore 49.2% Hairstylist/Barber 63.1%
Camera/Photo Processing 49.7% Landscaper/Lawn Care 27.4%
Card/Gift/Candy 58.5% Painter/Paper Hanger 17.1% PROFESSIONALS
Car Wash 56.6% Pest Control 20.9% Accountant 23.2%
83.9% of College/Adult Education 16.5% Pet Grooming/Boarding Attorney/Lawyer 16.1%
home buyers Convenience Store 62.6% (of those with pets) 32.1% Dentist 73.3%
plan major Cosmetic/Beauty Products 47.2% Plumber 23.7% Family Physican 67.4%
Department Store 80.2% Trash/Garbage Removal 51.0% OB/GYN 43.8%
improvements. Discount Department Store 72.6% Travel Agent 18.6% Pediatrician
Dry Cleaner/Laundry 68.7% TV Satellite 9.7% (of those with children) 48.1%
Florist 43.5% Vet/Animal Hospital
Garden Center 58.8% (of those with pets) 58.6%
Hardware 73.1% HOME IMPROVEMENTS
Health/Athletic Club 19.5% 83.9% of home buyers plan major
Lighting 35.5% improvements. INSURANCE PRODUCTS NEEDED
Lumber/Building Supplies 62.3% Bath/Kitchen Remodel 34.8% IN THE FIRST YEAR
Overall, 71.1% Mailing/Shipping 40.7% Deck/Porch Addition 30.7% Overall, 71.7% of movers indicated they will
of movers Paint/Wallpaper 62.6% Fencing 26.3% need a variety of insurance products.
Pet Supplies Floor Coverings 37.7% Homeowners 61.2%
indicate they will
(of those with pets) 78.7% Heating/Air Conditioning 16.9% Auto 31.3%
need a variety Pharmacy 74.3% Home Extension 5.3% Hazard 19.9%
of insurance Picture Framing 33.2% Inground Sprinklers 11.2% Home Warranty 17.6%
products. Produce Store 45.2% Landscape Renovation 55.2% Life 10.4%
Sporting Goods 24.1% New Windows/Doors 26.7%
Supermarket/Grocery 84.9% Roofing/Siding/Insulation 14.6%
Tire 25.3% Security/Alarm System 15.8%
Video 58.7% Shrubs/Bushes/Trees 55.2%
Wine/Liquor 48.5% Swimming Pool 7.7%
Major Appliance/
Electronic Purchases 82.9%

14. Who is the New Homeowner?
AGE TRAVEL HABITS
Principal male adult 38.6 89.9% traveled at least 1 time in the past year
Principal female adult 37.5 31.7% traveled 6 or more times in the past year
AFFLUENT DINING HABITS
$71,300 is the average annual income 63.7% dine out 1 to 4 times per week
26.7% earn over $75,000 41.7% order take-out food 1 to 4 times per week
11.6% earn over $100,000
LEISURE TIME
EDUCATED PET OWNERSHIP
HOBBIES AND 52.7% of males and 51.1% of females are 63.1% own pets
college educated 35.6% have dogs
INTERESTS 33.3% have cats
PROFESSIONAL 69.2% of households with children have pets
Art 21.6% 41.3% of home buyers are executives, business owners,
Bowling 16.9% professionals (excluding doctors), sales & marketing, PHILANTHROPIC & RELIGIOUS PRACTICES
Cars 16.2% teachers. 89.1% make donations to various organizations
50.3% are men 55.0% donate to religious organizations
Computer/Internet 46.7% 33.6% are women 58.8% have or will become affiliated with
Cooking 47.3% a religious institution
Crafts 41.9% MARITAL STATUS
Fitness/Exercise 44.7% 73.9% of home buyers are married INVESTMENTS
Annuity 12.6%
Gardening 46.5% CHILDREN Bonds 18.6%
Golf 29.1% 77% of households with two adults have children CDs 20.3%
Hunting/Fishing 21.6% The average household has 2 children IRAs 39.0%
33.8% have children 2 years and under Money Market 27.3%
Movies 63.5% 33% have children between 3-5 years old Mutual Funds 47.6%
Music 56.9% 49.6% have children between 6-12 years old 401(K) 48.9%
Photography 18.1% 26.9% have children between 13-17 years old Stocks 37.7%
Reading 63.2% FIRST-TIME HOME BUYER OFFICE EQUIPMENT
Sewing/Needlework 23.1% 38.1% are first-time home buyers 81.8% have office equipment in their homes
Skiing 14.2% 12.7 % have members that work primarily from
Tennis 10.2% PREVIOUS RESIDENCE a home office
If owned previous home, lived there 7.2 years Copier 12.0%
Racquetball 3.2% If rented previous home, lived there 3.2 years Fax Machine 22.3%
Theater 28.5% Modem 50.2%
Water Sports 17.1% AUTOMOTIVE VEHICLE OWNERSHIP Personal Computer 66.1%
57.2% own or lease 2 automotive vehicles Computer Printer 59.3%
14.8% own or lease 3 or more automobiles

15. The time is NOW
NOW!
Yo
Yo Community Partner
Your Comm