Watch the recording here: http://bit.ly/1fwtW0H Canada's Anti-Spam Legislation (CASL) will come into force on July 1, 2014. The new law will generally prohibit the sending of commercial electronic messages without the recipient's consent (permission), including messages to email addresses, social networking accounts and text messages sent to a cell phone. Fines for violations can be as high as $10,000,000. Join us for 29 minutes as Martha Healey (Partner, Norton Rose Fulbright Canada LLP) and Andy Church (VP Marketing and CRM Practice Management, OnPath) discuss how to be compliant and the best practices for managing prospect and customer data. You’ll learn: • How to be compliant with CASL. • The penalties and enforcement for violations. • How to manage different opt-out and do-not-call lists. • The difference between implied versus explicit consent. • How to best capture, update and nurture new prospects and customer records. Unsolicited commercial electronic messages "spam" represents over 80% of all email traffic. It’s an economic drain on businesses and negatively impacts personal productivity. CASL was tabled as Bill C-28 on May 25, 2010 and was granted Royal Assent on December 15, 2010. The legislation is intended to deter spam and other damaging and deceptive electronic threats such as identity theft, phishing and spyware from occurring in Canada. With the passage of CASL, Canada will become a leader in anti-spam legislation. Watch the recording here: http://bit.ly/1fwtW0H

1. Darryl Praill
Martha Healey
Andy Church

2. Introductions and Logistics
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3. Today s
Today’s Agenda
Introductions
Discussion
p
1. How to be compliant with CASL
2. The penalties and enforcement for violations
3. How to manage different opt-out and do-not-call lists
4.
4 The difference between implied versus explicit consent
5. How to best capture, update and nurture new prospect and customer records
Q&A
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4. Darryl Praill, OnPath
Darryl Praill
Host / OnPath Business Solutions
Twitter: @ohpinion8ted
Email: darryl.praill@onpath.com
Website: www.OnPath.com

5. Martha Healey, Norton Rose Fulbright Canada LLP
Martha Healey
Partner, Norton Rose Fulbright Canada LLP
Twitter: @Martha_Healey
Email: Martha.Healey@nortonrosefulbright.com
Website: www.nortonrosefulbright.com

6. Andy Church, OnPath
Andy Church
VP Marketing and CRM Practice
Management,
Management OnPath
Twitter: @OnPath
@
Email: Andy.Church@onpath.com
Website: www.OnPath.com

7. Canada s
Canada’s New Anti-Spam Legislation
Anti Spam
DISCLAIMER
Norton Rose Fulbright LLP, Norton Rose Fulbright Australia, Norton Rose Fulbright Canada LLP, Norton Rose Fulbright South Africa (incorporated as
Deneys Reitz Inc) and Fulbright & Jaworski LLP, each of which is a separate legal entity, are members (“the Norton Rose Fulbright members”) of
Norton Rose Fulbright Verein, a Swiss Verein. Norton Rose Fulbright Verein helps coordinate the activities of the Norton Rose Fulbright
members b t d
b
but does not it lf provide l
t itself
id legal services t clients.
l
i
to li t
References to “Norton Rose Fulbright”, “the law firm”, and “legal practice” are to one or more of the Norton Rose Fulbright members or to one of their
respective affiliates (together “Norton Rose Fulbright entity/entities”). No individual who is a member, partner, shareholder, director,
employee or consultant of, in or to any Norton Rose Fulbright entity (whether or not such individual is described as a “partner”)
accepts or assumes responsibility, or has any liability, to any person in respect of this communication. An reference to a partner or
ass mes responsibilit
an liabilit
an
comm nication Any
director is to a member, employee or consultant with equivalent standing and qualifications of the relevant Norton Rose Fulbright entity.
The purpose of this communication is to provide information as to developments in the law. It does not contain a full analysis of the law nor does it
constitute an opinion of any Norton Rose Fulbright entity on the points of law discussed. You must take specific legal advice on any particular
matter which concerns you If you require any advice or further information please speak to your usual contact at Norton Rose Fulbright
you.
information,
Fulbright.
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8. Canada s
Canada’s New Anti-Spam Legislation
Anti Spam
BEWARE OF INACCURATE INFORMATION
“Starting July 1, 2014 ANY prospect receiving email
Starting
from you should have given you permission (opt-in)
to your database in the last 24 months and Opt-in
Opt in
status should be verified once every 24 months.”
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9. Canada s
Canada’s New Anti-Spam Legislation
Anti Spam
How to be compliant
p
with CASL
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13. Canada s
Canada’s New Anti-Spam Legislation
Anti Spam
The penalties and
enforcement for
f
tf
violations
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14. Canada s
Canada’s New Anti-Spam Legislation
Anti Spam
How to manage
different opt-out and
diff
t t t d
do-not-call lists
Twitter Comments: #fightspam

15. Canada s
Canada’s New Anti-Spam Legislation
Anti Spam
The difference
between “i li d”
b t
“implied”
versus “explicit”
consent
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16. Canada’s New Anti-Spam Legislation
Canada s
Anti Spam
How to best
p
p
capture, update
and nurture new
prospect and
customer records
Twitter Comments: #fightspam

17. How to best capture, update and nurture new
prospect and customer records
Take a structured
approach to information
management
Inbound Marketing
Outbound M k ti
O tb
d Marketing
Social Properties
Transactional Data
Support Data
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18. How to best capture, update and nurture new
prospect and customer records
Do you have these
processes in place?
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19. Canada s
Canada’s New Anti-Spam Legislation
Anti Spam
Premised Based
Warehousing
SaaS Based
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20. Recorded Version
Get the recorded version next week:
p
y
www.onpath.com/webinarlibrary
Next Event
March 2014

21. Questions / Comments?
Control Panel
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22. Contact Information
www.onpath.com
www onpath com
Martha Healey
Norton Rose Fulbright Canada LLP
Twitter: @Martha_Healey
Email: Martha.Healey@nortonrosefulbright.com
Website: www.nortonrosefulbright.com
www nortonrosefulbright com
Andy Church
OnPath
Twitter: @OnPath
Email: Andy.Church@onpath.com
Website: www.OnPath.com
Twitter Comments: #fightspam