This document discusses running a startup business as a continuous experiment and references the book "Business Model Generation". It provides examples of companies in injection molding, steel production, and clothing that test their business models through continuous experimentation. The document is authored by Deborah Mills-Scofield and copyrighted in 2012.

1. The Power of Paradox for Profit
TM
Deborah Mills-Scofield
Mills-Scofield, LLC • Partner: Glengary LLC
dms@mills-scofield.com • +1.440.775.1067 • @dscofield
Visiting Scholar: Brown University • Adjunct Professor: Oberlin College
Copyright © 2012 Mills-Scofield, LLC
www.mills-scofield.com
What if you ran your startup business
as a continuous experiment?

2. Copyright © 2012 Mills-Scofield, LLC
www.mills-scofield.com
Business Model Generation
by Alex Osterwalder & Yves Pigneur
Co-Created by 470 Practitioners from 45 Countries
Designed by Alan Smith, The Movement
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3. Copyright © 2012 Mills-Scofield, LLC
www.mills-scofield.com3

4. Copyright © 2012 Mills-Scofield, LLC
www.mills-scofield.com
“Injection Molding”
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5. Copyright © 2012 Mills-Scofield, LLC
www.mills-scofield.com
Steel Startup
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6. Copyright © 2012 Mills-Scofield, LLC
www.mills-scofield.com
“Finishing”
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7. Copyright © 2012 Mills-Scofield, LLC
www.mills-scofield.com
Real “Test” – Clothing Venture
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