1. Wix Apps

2. What is Wix?
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Need Primary solution
Create a document
Create a presentation
Create a blog
Create a web presence
Enable everyone to create amazing websites

3. Wix.com – The Numbers
 ~ 35 million websites built with Wix
 ~ 1.3 million new web sites per month
 ~ 4 Million visits to the Wix editor per months
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4. The app market
App market stats
• Released Oct 18
• 80 applications available at the market
• Installation rate of more than 1,000,000 apps per month
For Wix users
• The more apps we have, the more flexibility they have. With
hundreds of applications coming, Wix users will have practically
endless possibilities
For Developers
• Early bird gets the worm
• Exposure to 4,000,000 users a month
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5. Average app in the market – The
independent developer’s angle
• An app is sold for 10$ Freemium monthly recurring model in Wix App Market
• Gets 300 installations a day (today’s average)
• Gets 2 % conversion rate – 6 premiums a day
• Every day- the monthly profit for developer grows in $42 (70% model)
• After 1 year- the monthly profit of the developer is more than $15,000
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6. What are Wix Apps?
• Its a web application, built using HTML 5 technologies
• Installed into websites
• With Deep Linking and SEO support
• You can use Wix media servers and site members login
• Delivered as multiple Iframes
• Full DRM
• You can use any programming language you like
– Java, Ruby, PHP, Python, C#, Scala, etc.

7. Widget Application in Live Site

8. Widget Application in Live Site
Wix
Our Farm
App
Your
Servers
Widget Endpoint
– Displayed in live
sites
– Hosted on your
servers
– An IFrame
– With dedicated
URL parameters
– With Wix.js for
communication
with the site

9. Settings Frame In Wix Editor

10. Settings Frame In Wix Editor
Wix
Our Farm
App
Your
Servers
Settings Endpoint
– Displayed in the
Wix Editor
– Hosted on your
servers
– An IFrame
– With dedicated
URL parameters
– With Wix.js for
communication
with the editor

11. The
API

12. Anatomy of a Wix Application
• A Wix Application is a Web Application
– Built using HTML 5 front end technology
– Any backend technology
• Two types of applications
– Widget Applications
– Page Applications
– More types will soon follow

13. Main Capabilities of the API
• Widget
– Multi-instances on a page
• Page
– Deep linking (including SEO)
• Settings
– To manage the application from the Wix Editor
• Resize Widget & Page height
– To fit dynamic content
• Use site owner media
– Upload and use pre-uploaded media
• Site users
– Integrate App users with the Site users

14. Anatomy of a Wix Application
• How it works
– You (the App developer) provide IFrame endpoints
– A Site Owner uses the Wix HTML5 editor to add Apps to their website
• Using drag & drop from the App Market
– The Wix Platform generates a new instance for every site
– The Site Owner publish their websites
– Site Visitors view the Wix users sites with the installed Apps
• Endpoints are web URLs that, when called
– Render HTML for IFrames (or SEO inclusion HTML)
– Accessed with dedicated URL parameters (the Wix endpoint API)
• Instance, viewMode, compId, Locale, etc.
– Include the wix.js for the use of the Wix JS API

15. Resources
• Wix Dev Center
– App registration, documentation, etc.
– http://dev.wix.com
• GAE Java Sample Apps
– https://github.com/wix/wix-gae-sample-app
– https://github.com/wix/wix-gae-rss-feed-app
• PHP Sample App
– https://github.com/wix/wix-php-rss-feed-app

16. Good UX for Wix App

17. Settings panel
• First impression – make it designed and polish
• Less is more- keep it simple stupid
• Include design options and transparency- its all about self
expression
• Include login and logout if relevant
• Prioritize – most important prominent, less important hidden
(submenu, collapsed)
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18. Dummy data
• For app market materials
• For First time impression – super important!
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19. Value To Small Businesses
You build a web site- what do you need?

20. Examples
• Communicate with your customers
– Form builder
• Explain your business
– Compare Ninja
• Promote your business - Get Leads and Customers
– Social feeds
• Do Business
– Simpl-e-Commerce
• Wow effect
– Texty
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21. Verticals
• Photographers
• Music
• Restaurants, Hospitality, Tourism
• Weddings
• Real Estate
• Religion and non profit
• Design and Art
• Education
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22. Wish List
• Printing service for photos
• Comments app
• Music download
• Animated graphics
• Picasa
• Surveys and polls
• Twitter feed
• Guest Book
• Eventbrite
• Skype
• Banners creator
• Live Video Streaming
• Forum
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23. Thank you!!!