I gave this presentation in the Learning Lounge at Virtual Edge Summit / PCMA Convening Leaders in San Diego, CA. 10 tips for generating digital event sales leads.

1. Digital Events: 10 Tips for Generating Leads
for Your Exhibitors
Dennis Shiao, Director of Product Marketing, INXPO
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2. Introduction
My Employer: INXPO.
My book.
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3. More Info:
1) Content Marketing (You) http://bit.ly/LLDS-1
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4. 2) Content Marketing (Your Exhibitors)
Tweet me: “Help me help you” becomes “Help exhibitors help themselves.”
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5. 3) Social Media (You)
Tweet me: When promoting events via social media, don’t shout. Join conversations
instead.
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6. 4) Social Media (Your Exhibitors)
TIP:
Assign unique
tracking codes to
each exhibitor
TIP:
Distribute tweets
via:
http://clicktotweet.com
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7. 5) Leverage Speakers for Promotion
Tweet me:
If you select your speakers well, then
your target audience already follows
them. Ask speakers to promote your
event.
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8. 6) Social Sharing Buttons
Tweet me:
Social sharing buttons make it easy for
your registrants to promote your
digital event on your behalf.
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9. 7) Start Promoting Early
• More inbound links
• More search traffic
• More sharing
opportunities
• More time to measure
& adapt
Also, include a great call-to-action, like this alarm clock does.
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10. 8) Leverage Your Partners
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11. 9) Issue a Press Release
But your event is open.
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12. 10) Supplement with Paid Media
• Search marketing
• Email blasts
• Web syndication
• Highly targeted banner ads
• Cross-promotion in related digital events
• Billboard advertising OPTIONAL
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13. Contact Information for all speakers
• Dennis Shiao (dshiao@INXPO.com), @dshiao
and @INXPO on Twitter.
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