8. PAID MEDIA
Promoted
brand content
OWNED MEDIA
Brand/Corporate
content
TV, Print OOH, Digital
MEDIA
CONVERGENCE
Sponsored
posts
Relevant content
for the audience
Press Coverage
EARNED MEDIA
Organic
SOURCE: ALTIMETER REPORT - the converged media imperative
24. 1.
2.
3.
4.
LISTEN TO YOUR AUDIENCE AND CREATE CONTENT BASED
ON BOTH YOUR AUDIENCE’S AND YOUR PREFERENCES
SHAREABLE RELEVANT CONTENT IS KEY (AND KING)
USE PAID MEDIA TO AMPLIFY THE REACH
KEEP LISTENING AND KEEP THE CONVERSATION GOING