Engaging People Engaging Content
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The document discusses how digital media has changed how people consume content and highlights key statistics about online usage. It notes that one in five minutes online in 2011 were spent on social networks and details how much time people spend engaging with different types of content. The document advocates that content can best engage people by embracing obsessions, having a strong point of view, making content feel real, and personalizing content. It provides examples of how brands like Banana Republic, TOMS, Chrysler, and Allstate employ these tactics.
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Engaging People Engaging Content
- 1. ENGAGING PEOPLE ENGAGING CONTENT David Tokheim SVP, Media Solutions
- 2. Digital media has changed how we create, discover and consume content. SAYMEDIA.COM / ENGAGING PEOPLE
- 3. SAYMEDIA.COM / ENGAGING PEOPLE
- 4. 140M VISITORS LAST MONTH VISITED BLOGS SAYMEDIA.COM / ENGAGING PEOPLE
- 5. 10 PERCENT OF DIGITAL TRAFFIC WAS FROM MOBILE DEVICES SAYMEDIA.COM / ENGAGING PEOPLE
- 6. ONE IN FIVE MINUTES ONLINE IN 2011 WERE ON SOCIAL NETWORKS SAYMEDIA.COM / ENGAGING PEOPLE
- 7. What about the other 4 minutes? SAYMEDIA.COM / ENGAGING PEOPLE
- 8. 377M MINUTES 1.4B MINUTES DIGESTING SPENT AT HOME FOOD CONTENT 3 BILLION 633M MINUTES MINUTES GEEKING GETTING IN TECH STYLE SAYMEDIA.COM / ENGAGING PEOPLE
- 9. ...and discovery continues to evolve. SAYMEDIA.COM / ENGAGING PEOPLE
- 10. VIRTUOUS CYCLE INTENT, DISCOVERY AND CONSUMPTION CONTENT PROPERTIES SEARCH SOCIAL SAYMEDIA.COM / ENGAGING PEOPLE
- 11. Finding a way to engage people with content has never been more important for publishers and brands. SAYMEDIA.COM / ENGAGING PEOPLE
- 12. FOUR WAYS CONTENT CAN ENGAGE PEOPLE Embrace Obsession Have a Strong Point of View Make it Real Make it Personal SAYMEDIA.COM / ENGAGING PEOPLE
- 13. EMBRACE OBSESSION SAYMEDIA.COM / ENGAGING PEOPLE
- 14. BANANA REPUBLIC IS EMBRACING AN OBSESSION SAYMEDIA.COM / ENGAGING PEOPLE
- 15. HAVE A STRONG POINT OF VIEW SAYMEDIA.COM / ENGAGING PEOPLE
- 16. TOMS HAS A STRONG POV SAYMEDIA.COM / ENGAGING PEOPLE
- 17. MAKE IT REAL SAYMEDIA.COM / ENGAGING PEOPLE
- 18. CHRYSLER WAS MAKING IT REAL SAYMEDIA.COM / ENGAGING PEOPLE
- 19. MAKE IT PERSONAL SAYMEDIA.COM / ENGAGING PEOPLE
- 20. ALLSTATE IS MAKING IT PERSONAL SAYMEDIA.COM / ENGAGING PEOPLE
- 21. IN SUMMARY Embrace Obsession Have a Strong Point of View Make it Real Make it Personal SAYMEDIA.COM / ENGAGING PEOPLE
- 22. More Mad Men? SAYMEDIA.COM / ENGAGING PEOPLE
- 23. SAYMEDIA.COM / ENGAGING PEOPLE
- 24. SAYMEDIA.COM / ENGAGING PEOPLE
- 25. Questions? SAYMEDIA.COM / ENGAGING PEOPLE