Presentation given on October 23, 2008 to non-profit professionals from social, environmental, educational and health organizations.

1. Social Media 101

4. Social media is social. It’s a dialogue not a monologue.

5. Gen Y connects with people, places and brands online

6. People connect around shared interests

7. People travel in packs

8. Anyone can participate

9. Who consumes social media?

10. Consumer Internet Barometer & Forrester Research

11. Social Technographics Ladder From Groundswell

13. “ Online social networking is an integral part of many people's lives and a natural extension of our means of communication which the Internet has created. The next growth wave will be expanding and incorporating these networks into our business lives.” Lynn Franco Director of The Conference Board Consumer Research Center

14. People are talking about you. With or without you.

16. The Gorzka Model

17. Learn Use what you learn to drive market strategies and outreach Listen and respond to needs in real time Engage in conversations to establish trust and get to know your fans Engage Listen Build Relationships Participate In ways meaningful to your fans that add value to the relationship

19. Email and Information Overload

20. Meet people where they are

22. Social Networks

23. Determine the path that’s right for you

24. Raise Awareness and Generate Interest in what you are doing

25. Offer an unexpected view

26. Invite your audience to see things from a new perspective

27. Create an environment for collaboration

28. Engage your next generation audience

29. Identify Barriers

30. Who’s responsible?

32. Educate your Leadership

33. Got Fear?

34. Storytelling 101

49. What does Success Look Like?

51. Creativity and Innovation

55. Are you Ready?

56. Mobilize your fans to tell others about you

58. It’s not just an engagement tool. It’s a measurement tool. It’s about the interaction. Measure ROI with different metrics than traditional marketing.

60. Relationships Connections Free Love

64. Julia Gorzka President and Founder Brand Tampa - City Linkage www.BrandTampa.com www.CityLinkage.com twitter.com/dtowner [email_address] (813) 690-2100