The HKU "Knowledge Exchange" initiative has launched many separate projects that aim to make HKU researchers and their research highly visible. One of these projects is the creation of HKU ResearcherPages in HKU\'s institutional repository, that highlight the research and achievements of each professoriate staff at HKU, including their authored publications which are freely available in open access. These pages show download counts of these publications, and paper and citations metrics from Scopus and Thomson Reuter\'s ResearcherID These pages also allow the HKU author to manage, control, and take charge of how his or her digital presence, or reputation, is shown to the world. Newly aware of their digital presence, HKU authors now have the incentive and tools to correct errors, add missing publications, and otherwise burnish their reputation as shown in these HKU ResearcherPages, Scopus, and ResearcherID. The renown of their sponsoring university correspondingly shines brighter; as HKU paper and citation counts are positively amended, offers of contract research and research collaboration increase, and, invitations to speak and consult, appear as if by.., magic.
1. 1
Managing HKU Author Reputations,
Enhancing HKU’s Reputation
David Palmer
Scholarly Communications Team Leader
da The University of Hong Kong
2. 2
Digital Presence, Digital Shadow
d“For the first time, the amount of
digital information generated
about people surpasses the
amount they create themselves”.
- The Diverse and Exploding Digital Universe,
An IDC white paper, 2008.
dInternet Footprint
dFindability
dIdentity exposure, disclosure
4. 4
Online Identity Management (OIM)
dImproving quantity & quality of
traffic to sites that have content
related to a person, cf. Search
Engine Optimization (SEO)
dIgnore?
Previously, lost in anonymity
Now,
♦ Search engine index & page rankings
♦ Any detail retrieved, in almost real
time
5. 5
Meanwhile,
d Reputation & identity of the institution:
University rankings
RAE
Peer Review
Parent’s choice of school for child
Recruiter’s choice
Media spokesmanship
Collaborative partnerships
Contract research undertaken
Funding received
Etc.
7. 7
HKU ResearcherPages
dKnowledge Exchange
To make highly visible HKU
researchers and their research
To promote KE between HKU and its
community
♦ Number of research outputs in OA
♦ Download counts
♦ Number of collaborative researches
♦ Number of contract researches
♦ Number of media contacts
♦ Etc.
11. 11
Scopus HKU data – Rectification!
dOne individual might have 2 ~ 10
separate Scopus AuthorIDs
d2 ~ 10 like named individuals on
one Scopus AuthorID
dAffiliations errors
The University of Hong Kong, Shatin
Univ of HK, Japan
Uni HK, Switzerland
Etc.
13. 13
www.ResearcherID.com
d1,500 current HKU researchers
dAcct creation
dPublication lists uploaded, from
HKU Research Output System
First in the world to do so
btw, also first in world to import
Scopus & ResearcherID metrics into
author profiles
14. 14
Web Services to
Integrate with Workflow
Updated citation counts, profile
and publication data flow into
institutions
• Unique identifier for each researcher
• Researchers maintain control of
information and privacy
• Current updated Web of Science
citation counts into institutional
repositories and systems
機関により RID プロファイルが自動
生成されます
• 各研究者の為、ユニークな識別子
• 研究者は自身で公開情報を管理・コントロ
ールできます
• Web of Scienceで更新された被引用数が、
機関リポジトリあるいはシステムと同期さ
れます
Institution automatically
creates RID profiles
アップデートされた被引用数、プロファイ
ル、文献情報が機関に取り込まれます
Slide, courtesy of Thomson Reuters.
スライドはThomson Reutersの好意による
HKU
港大
ウェブサービスをワーク
フローに統合
18. 18
HKU Authors now have,
dAwareness of their digital presence
in Scopus, Web of Science, and
HKU ResearcherPages
dIncentive to make accurate
complete record
dTools to do so
19. 19
Authority control, main & variants
d 典拠と同義との階層
典拠形標目
異なる形の標目
d 各言語の間、同義リンク
ローマ字、繁體中文、简体
中文、和文、한국어、等
(UTF8)
d Hierarchy of Authority &
Synonymy
Authorized headings
Variant headings
d Multi-script Synonymy
Roman, Traditional
Chinese, Simplified
Chinese, Japanese,
Korean, etc. (UTF-8)
20. 20
Prof Paul Tam,
- Pro Vice-Chancellor (Research)
Research Interest: “Genomics”
d Relevant searches
usually appear at, or
near the top of the list.
21. 21
Results: KE & Others
dHighly Visible research &
researchers
dResearch Assessment Exercise
dRankings, League Tables, etc
ResearcherID moving to WoS and
other Thomson Reuters products
dORCID
dApplications for Grants
Current Research Information System
(CRIS)
22. 22
KE, Key Indicators of Success
d Item count of HKU theses in open access (OA)
d Item count of HKU research in OA
d Applications for patents
d Download counts of the above
d Number of staff available for media contact
d Number of collaborative researches
d Number of contract researches
d Number of consultancies, and income thereby generated
d Number of invited public lectures, symposia, exhibitions,
performances & honorary degree speeches
d Number of University staff invited to be mentors
d Number of positive media impact related to knowledge
transfer coverage, including print, online and electronic
media
d Number of appointments of external members to HKU
advisory boards
23. 23
Online Reputation Management
d Collective Knowledge System
HKU -- HKU authors
Machine loads -- Individual editing
Semantic Web – Social Web
Local authority – Google Indexing &
page ranking
d HKU author reputations polished,
-- Reputation of HKU correspondingly
shines brighter
25. 25
dThis PPT & PDF are licensed under a
Creative Commons license. This license
permits non-commercial use of this work,
so long as attribution is given. For more
information about the license, visit
dhttp://creativecommons.org/licenses/by-
nc-sa/3.0/hk/
dArchived at,
http://hub.hku.hk/handle/123456789/56562
Notes de l'éditeur
Cybervetting – to research potential employees by examining what they find on the internet (Wikipedia)
Internet Footprint – impact an individual, business or corporation has on the WWW, and practvially the traceable residue that it leaves behind through this interaction
Findability =- the term is generally taken to refer to how easy it is find a person using popular search engines such as Google
Another example that comes to mind happened in during the 2008 Canadian Federal Election where the NDP Party had to drop candidates due to the potential dangers of their online reputations. One candidate, Dana Larsen resigned because of concerns about him being shown taking drugs and driving while under the influence of drugs. The NDP Party was forced to do damage control and leader Jack Layton was quoted saying “I don’t know a lot of details of what’s gone on there…”, making the NDP Party appear inept in its handling of candidates and possibly costing the party support in a close federal election. This clearly demonstrates how the online reputation of a single individual can damage the reputation of a much larger organization.