Market Analysis Framework

PowerPoint Diagram Pack Market Analysis Framework This detailed 7-phase Market Analysis framework distills the various analyses of the Market, including the Market Place, Supply Side, and Demand Side. ,[object Object],[object Object],[object Object],Problem understanding and definition Market environment Socio demo-graphic,cultural Economic Political and legal Technological Market Market place: Goods & Services Supply side Demand side 4 5 3 Summary of trends and outlook Strategic options / Recommendations 1 2 6 7

Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A market study typically consists of seven steps—the main focus is usually the analysis of the Market (market place, supply, and demand) ,[object Object],Preparations Market analysis Implications Problem understanding and definition Market environment Socio demogra-phic and cultural Economic Political and legal Technological Market Market place: Goods & Services Supply side Demand side 4 5 3 Trends Summary and Outlook Strategic options / Recommendations 1 2 6 7 Main focus of a market analysis THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/

At each step, there are a number of objects that can be analyzed—these objects can be broadly divided into “Must haves” and “Nice to haves” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Market environment analysis Market place analysis Problem understanding and definition Must have Nice to have 1 2 3 The development of the analysed parameters are the core of a market analysis and the resulting trends are its essence. Preparations Market analysis THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/

Note there are no rules that are always applicable—whether an object is important for a specific study depends on the respective study focus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strategic options / recommendations Supply analysis Demand analysis Summary of trends and outlook Must have Nice to have 4 5 6 7 Preparations Market analysis THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/

Understanding the problem and asking the right questions are the most critical success factors when carrying out a market analysis ,[object Object],1 Reasons for carrying out a market analysis: Support a strategy development project, Benchmark, Market entry decision, New product launch, Market trend adaptation, PR, project sale THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Understanding the issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Planning effectively ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Defining the market and the scope of the study Benefits Questions to ask Success factors

External factors can influence a market heavily – the analysis of the markets environment is therefore a crucial part of every market study ,[object Object],THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Output / benefit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Technological ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Parameters to analyse Questions to ask Object of analyses

The available goods and services and the prices paid for them define a market place and are therefore the most important parameters to analyze ,[object Object],Must have THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Output / benefit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Parameters to analyse Questions to ask Object of analyses

The essence of a market analyses are recommendations based on strategic options ,[object Object],Recommendations THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/ ,[object Object],[object Object],[object Object],[object Object],[object Object],Cooperation ,[object Object],[object Object],[object Object],[object Object],[object Object],Behaviour vs. competitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Possible strategies Questions to ask Perspective / criteria

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Market Analysis Framework

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