Strategy Development

PowerPoint Diagram Pack Strategy Development A detailed guide to Strategy Development, covering strategy concepts from military strategists (e.g. Sun Tzu’s Art of War) to modern day strategy development thought leaders (Mintzberg and Bower). Breaks down a 3-phase approach to Strategy Development, including hierarchical challenges, activities, and deliverables. ,[object Object],[object Object],[object Object],Guidelines degrees of freedom Shareholder and stakeholder requirements Selection and targets of KPIs 1 Set the Objectives Define the Core Competencies Define the Battlefields Strategic Intent Competitors ambition, posi- tion and capabilities Potential Market positions and Value propositions Market- attractiveness (relative to objective!) Protectability and ubiquity of competencies Company’s strengths and weaknesses Competencies required to deliver value proposition

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Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Remember, the end goal of your strategy is to win—but there is more to strategy than just winning ,[object Object],Strategy 2 Strategy is about winning competitive advantage 1 Strategy is about value creation value proposition 3 Strategy is about selectivity and focus resource allocation 4 Strategy is about speed and flexibility business transformation OBJECTIVE TRANSLATION THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/

Military strategists have been at the forefront of strategy development, shaping strategic thinking 1 of modern business organizations ,[object Object],MAJOR IDEAS Sun Tzu 2 (~400 B.C.) ,[object Object],[object Object],Indirect strategies Carl von Clausewitz 4 (“Romantic”) (1780 – 1831) ,[object Object],[object Object],Strategic paradox, adaptive strategies 1: Strategy from a military perspective usually does not include the process and definition of (political) objectives but the way to achieve those objectives 2: Sun Tzu, the art of war“, translated and with an introduction by Samuel B. Griffith; Oxford University Press, 1963 3: Strategisches Denken; Prof. Dr. Albert Stahel 4: Clausewitz und Napoleon, Jena, Moskau, Waterloo; Andreas Herberg-Rothe; Internationales Clausewitz-Zentrum, Führungsakademie der Bundeswehr 5: Colonel Peter Faber, USAF [John Boyd is considered one of the most important military strategists for the U.S.A. until recently]; based on his ideas recent thinking changes towards Swarm tactics, Network Centric Warfare, etc. Antoine-Henri Jomini 3 (“Rationalist”) (1779 – 1869) ,[object Object],Strategic focus MILITARY STRATEGIST STRATEGY Strategy as acting and thinking, indirect strategies John Boyd 5 (1927 – 1997) ,[object Object],[object Object],THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/

Sun Tzu’s concept of five fundamental factors in military strategy does significantly incorporate elements of today’s business strategy concepts ,[object Object],(Law, method) – doctrine, i.e.: organization, control, assignment of officers, provision of principle items used by the army 1: Sun Tzu: „The art of war“, translated and with an introduction by Samuel B. Griffith; Oxford University Press, 1963 … could translate into terms of business strategy as … … Sun Tzu’s five fundamental factors in military strategy 1 … … following the right purpose and objective – balancing the interest of all stakeholders (Moral influence) – the right way of a government (benevolent, just and righteous) … exogenous forces/ changes in the environment to be considered (PEST, market trends, etc.) … markets, industry structures, market positions (value propositions) and competitive forces … top management leadership qualities … organizational principles, management and resource allocation process (Heaven/ weather) – interaction, effects of natural forces (winter‘s cold/ summer‘s heat) (Terrain) – geographical structures, pre-requisites; chances/risks provided by battlefield (Command) – general‘s wisdom, sincerity, benevolence, courage and strictness THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/

In reality, you will find varying approaches towards strategy development, depending on the complexity of the strategic challenge ,[object Object],Easy Complex 1 1: Complexity being defined as a function of the number of influencing variables and the velocity of their change Thinking First Seeing First Acting First ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NATURE OF STRATEGIC CHALLENGE THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/

Since the 50s, the focus of strategic development in the corporate world has evolved through five distinct phases ,[object Object],Key themes “ Meet the budget” “ Forecast the future” “ Think strategically to beat competition” “ Strategy as positioning” Effective-ness of strategy “ Integrate strategic planning and implementation” Key people Kenneth Andrew, John MacLean, Edith Penrose Kenneth Andrew, Igor Ansoff, BCG, Alfred Chandler BCG Michael E. Porter, Henry Mintzberg Gary Hamel, C.K. Prahalad, Henry Mintzberg, Bower & Gilbert Financial Planning Long-term planning Strategic Planning Strategic Management 50’s 60’s 70’s 90’s - now 80’s Strategy renewal Phase 1 Phase 2 Phase 3 Phase 4 Phase 5 Key concepts Financial control, budget planning Growth planning, resource allocation, SWOT, Ansoff Matrix Alternative strategies, Portfolio analysis, BCG-Matrix Core competen-cies, strategy plan-ning & Execution; Balanced Score-card Strategic proces-ses, market-based strategy, Porter 5 Forces, Value Chain THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/

Today, there are two primary schools of thought—Mintzberg’s configurational school and Bower’s RAP-based strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MINTZBERG: CONFIGURATIONAL SCHOOL BOWER: RAP SCHOOL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Note: RAP = Resource Allocation Process Organizational / Bottoms-up Driven Strategy Development Intent / Top-down Driven Strategy Development THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/

Bower’s concept puts the mechanisms of the strategic planning and budgeting process at the heart of strategy development ,[object Object],Realized strategy Resource allocation bottom-up stra-tegy planning and budgeting Definition Selection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1: based on Bower, J.L.; Gilbert, C.G.: “From resource allocation to strategy”; OXFORD university press, 2005 RAP-FRAMEWORK FOR STRATEGY DEVELOPMENT 1 EXPLANATION Strategic intent Organi-zational context THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/ Projects and Initiatives Operating System Market context Capital market context

However, occasionally top-down intervention is required ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],IMPLICATION BOTTOM-UP BIAS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TOP-DOWN INTERVENTION OPPORTUNITIES ,[object Object],[object Object],[object Object],[object Object],Signals for the need of top-down intervention may also be derived from scanning the budgeting process for proposals with pending decisions or high commitment proposals. THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/

Based on Mintzberg and Bower’s insights, we derive three different types of strategic challenges for our clients ,[object Object],STRATEGY DEVELOPMENT CHALLENGES 3. Ambiguity , clarify nature of challenge and approach to it 2. Align execution context to materialize intent into realized strategy 1. Design top down intervention driven by revised strategic intent THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/ ,[object Object],[object Object]

Defining a strategic intent means to set objectives, define relevant battlefields, and define the required core competences ,[object Object],What is the strategic intent the company should follow? CONSTITUTIVE ELEMENTS OF STRATEGIC INTENT ,[object Object],[object Object],[object Object],[object Object],[object Object],KEY QUESTIONS THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/ Set the Objectives Define the Core Competencies Define the Battlefields Intent Set the Objectives Define the Battlefields Define the Core Competencies

Defining a strategic intent means analyzing and defining each element carefully and finding the best possible combination of all elements ,[object Object],Set the Objectives Define the Core Competencies Define the Battlefields Intent 1: KPI = Key performance indicators THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/ Guidelines degrees of freedom Shareholder and stakeholder requirements Selection and targets of KPIs 1 Competitors ambition, posi- tion and capabilities Potential Market positions and Value propositions Market- attractiveness (relative to objective!) Protectability and ubiquity of competencies Company’s strengths and weaknesses Competencies required to deliver value proposition

The first step is to understand the nature and context of the strategic challenge ,[object Object],Set the Objectives Define the Core Competencies Define the Battlefields Intent Shape Strategy Planning & budgeting Manage Strategic initiatives Design Organizational context Execution Ambiguity Corporate Corporate Business A Business A Business B Business B Business … Business … Business A Business A Business B Business B Business … Business … HR HR Fin Fin Mktg Mktg R&D/ Mfg. R&D/ Mfg. IT IT … … HR HR Fin Fin Mktg Mktg R&D/ Mfg. R&D/ Mfg. IT IT … … THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/ Functional Level Division/ Business Unit Corporate Execution Design Ambiguity Strategic Intent

Each hierarchical level has specific strategic challenges in defining a strategic intent … ,[object Object],TYPICAL STRATEGIC CHALLENGES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1 2 3 1 2 3 THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/ Functional Level Division/ Business Unit Corporate Execution Design Ambiguity Strategic Intent

A strategy development project has three phases ,[object Object],Set strategic guidelines ,[object Object],[object Object],Intent Objectives Core Compe- tencies Battle- fields Execution Strategy Planning & budgeting Organi- zational context Strategic Initiatives Significance of strategy Significance of execution design 1 2 3 THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/

In the initial phase, all levels are of the organization are involved, but as we progress, we drill down to a specific Business Unit ,[object Object],Corporate Business Unit/ Functions Business Unit Working session Working session Final strategy & multilevel commitment Options 1st WS 2nd WS Kick off 1st WS 2nd WS Kick off Set strategic guidelines Define strategic intent ,[object Object],1 2 3 THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/

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Strategy Development

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