The propinquity effect is the tendency for people to form friendships or romantic relationships with those whom they encounter often, forming a bond between two or more people. In other words, relationships tend to form between those who have a high propinquity. Today the internet brings the world closer together through Facebook, Skype and sometimes television. What impact, if any, does the internet have on propinquity? More importantly how does proximity impact the development of buyer personas?