Workshop on "Responsible Tourism Facing Impacts Of Climate Change" was held by the ESRT Programme on April 4, 2014. This workshop was aimed at raising awareness, building capacity of all stakeholders in tourism industry in order to ensure that tourism develops in harmony with the environment.

1. Trends that will drive Responsible Travel in
2014 and Beyond – Benefitting from
Responsible Tourism
VITM Conference: Responsible Tourism Facing Impacts of Climate Change
April 2014, Hanoi, Vietnam
Kai Partale, Tourism Sector Specialist ESRT
Session: Using Trends & Practices to grow Tourism Responsibly
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2. Insight into RT
CONSUMER DEMAND FOR RT,
ENVIRONMENTAL PUSH
FACTORS, TOURISM GROWTH
IMPACTS, WHAT IS
RESPONSIBLE
TOURISM? BENEFITS OF
ADOPTING RT APPROACH:
GOVERNMENT, BUSINESSES,
COMMUNITIES AND VISITORS,
RESPONSIBLE TOURISM
ACTIONS
Responsible
tourism
trends
Responsible
tourism
solutions
Responsible
tourism
benefits
Responsible
tourism
actions
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3. 58%
47%
93%of Conde Nast Travellers think
travel companies should be
responsible for protecting the
environment
of Conde Nast Travellers also say
their hotel choice is influenced by
the support the hotel gives to the
local community
71%of TripAdvisor members planned
to make a more eco-friendly
choice for their holiday in 2013
compared to 65% in 2012
of Conde Nast Travellers are
interested in volunteer vacations,
and 98% of past volunteers
satisfied with their experience
Source: Conde Nast Traveller; TripAdvisor 2012
Consumer‟s are demanding
Responsible Travel…
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4. 50%
of TripAdvisor travellers
are willing to spend
more money to stay at
an eco-friendly
accommodation
75%of TripAdvisor travellers say
the economic landscape does
not affect their interest in eco-
friendly travel choices
23%of TripAdvisor travellers would pay
up to $25 additional per night to
stay at an eco-friendly
accommodation, while 9% would be
willing to spend $25-$50 extra
Source: TripAdvisor 2012
…and are willing to pay to go
“green”
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5. Source: Fair Trade Resource Network 2013
CONSUMERS ARE DEMANDING
FAIR TRADE PRODUCTS
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6. UNWTO:
of global tourism has a
cultural motivation
37% “…There has been
considerable
growth of a
deeper level of
engagement with
local culture over
the past decade…”
EUROPEAN
TRAVEL
COMMISSION:
of travellers are strongly
influenced by history and
culture in their choice of
holiday destination (and
only 15% are not)
NATIONAL TRUST FOR HERITAGE PRESERVATION:
57%
Looking after culture responsibly meets
tourists‟ demand for Cultural Tourism Products
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7. …there are also other
“push” factors that are
driving the need for
responsible tourism…
External Forces
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8. of earth‟s
water is salt
water and not drinkable
< 1%
of water
resources
is
accessible
freshwater
of the earth‟s water
is part of glaciers
2%
300conflicts
have been caused
by water resource
issues
Water consumption
has increased
4 timesin the 50 last years but the
population has only doubled
> 4 billion
live in countries
facing water scarcity
people
> 97%
Being water wise
just makes good sense
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9. Total primary
energy supply has
doubled
in 35 years
worldwide
of investment will be
necessary to satisfy the
world energy demand by
2030
billion dollars
16,000
Reducing energy consumption
will become a necessity
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10. 2600 tones
of waste is produced
in Hanoi per day
5.3 kg
of waste is
produced on
average per
person per day
The quantity of
waste produced
by the Asia
Pacific region
will
double
by 2030
of waste is
recycled
worldwide
<10%
Waste production will only get
worse if we don‟t act now
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11. Vietnamese tourism is projected to enjoy growth: increasing
disposable household incomes, rising living standards and
the increasing trend towards travel, especially in big cities;
Travel and tourism is dominated by domestic
players and highly influenced by the government;
Industry players are expected to continue to improve their
services and launch more promotional activities in order to
attract customers; Growing trend towards closer
cooperation amongst industry players;
Improvement of basic infrastructure such as airports
and highways.
Tourism Growth
Source: Euromonitor
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12. Activities in Observance of Responsible Travel
Visit a local site of natural beauty
and/or culture heritage
Ensure you did not leave any litter
Observe local dress codes (when
visiting religious sites)
Deliberately save water (e.g, having a
short shower rather than a bath)
Switch off air-conditioning to save
energy
Purchase a product or service as it
benefits the local community
Decide not to have your hotel towels
washed too often for environmental
reasons
International Visitors Domestic Visitors
Total HCMC Hanoi Sapa Halong Hue
(n=200) (n=40) (n=40) (n=40) (n=40) (n=40)
45
44
38
32
58
83
84
36
34
29
11
80
76
36
Total HCMC Hanoi Sapa Halong Hue
(n=200) (n=40) (n=40) (n=40) (n=40) (n=40)
Visit a local site of natural beauty
and/or culture heritage
Ensure you did not leave any litter
Observe local dress codes (when
visiting religious sites)
Deliberately save water (e.g, having a
short shower rather than a bath)
Purchase a product or service as it
benefits the local community
Switch off air-conditioning to save
energy
Decide not to have your hotel towels
washed too often for environmental
reasons
80
88
45
55
45
38
28
85
88
68
48
63
45
55
68
90
53
45
38
28
28
90
85
60
58
48
53
30
95
63
65
20
28
28
18
78
78
38
40
35
35
0
95
83
58
43
35
40
23
75
78
30
43
40
30
0
78
78
33
28
33
25
10
73
65
23
28
28
13
23
Source: SNV, Nielsen 2010
Discover natural beauty and culture heritage as well as not leaving any litter are the common
practices that foreigner and domestic travelers do while traveling.
When it comes to “saving water (e.g. having a short shower rather than a bath) and energy
(switching off air-conditioning) or purchasing locally”, tourists tend to pay less attention to it with a
discrepancy between foreign and domestic travelers.
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13. Responsible tourism puts heritage assets
on a path of stability and rejuvenation
Exploration
Involvement
Development
Consolidation
Stagnation
(Rejuvenate)
(Stable)
(Decline)
Development
threshold
TIME
NUMBEROFVISITORS
MY SON SANCTUARY
HUE
HOI AN
HA LONG BAY
Conceptual diagram of
stage of development for
key heritage sites in Vietnam
Implementing responsible
tourism will keep
destinations stable or even
rejuvenate
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14. Why responsible tourism makes
good business sense
Growth in
revenue
& market
share
Cost
savings
Access to
capital
Better
brand
Happier
staff
More
attractive
destinations
Licensed to
operate
Improved
service
Ready for
regulations
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15. Positive Effects of Integrating
Responsible Tourism into Operations
Responsible
employment
•Improves
productivity and
economic
performance
•Creates more
satisfied workers
and lower staff
turnover
•Creates a better
trained workforce
and higher
employment
levels
•Reduces costly
accidents and
health care fees
•Enhances
innovation from
staff
Responsible
tourism products
•Attracts better
stakeholder
support
•Are more
commercially
viable
•Better satisfy
customer
demand
•Have fewer
negative impacts
on the
environment and
culture
Responsible
marketing
•Creates
competitive
advantage
•Increases value
and demand
•Increases
customer loyalty
•Increases
customer
satisfaction
•Facilitates more
respectful
interaction in
destinations
Responsible
supply chains
•Meets consumer
demand
•Creates
improved
organisational
profile / brands
•Improves market
access
•Increases
operational
effectiveness
•Increases
sustainability
and extend
product lifecycle
Minimising
energy, water
and waste
• Creates cost savings
through enhanced
efficiency
• Creates competitive
advantage
• Improves resilience
to the effects of
climate change
• Attracts new
customers
• Increases customer
loyalty
• Prepares
organisations for
new legislation
• Minimises reduced
revenue from
increased operating
costs and loss of
competitive
advantage
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16. 3-5 star hotels acting
responsibly in Vietnam
• Report major changes in
awareness55%
• Have an environmental plan in
place82%
• Strongly taking measures to
improve energy efficiency &
reduce waste
65%
• Conduct environmental training31%
• Aim to achieve the VNAT Green
Lotus Label50%
Source: Grant Thornton with ESRT, Vietnam Lodging Industry Hotel Survey 201331/03/2014 16

17. ECONOMIC
BENEFITS
Increases
foreign
exchange
earnings Contri-
butes to
govern-
ment
revenues
Generates
employ-
mentStimulates
infra-
structure
invest-
ment
Contri-
butes to
local
economies
Creates
compe-
titive
advantage
ENVIRON-
MENTAL
BENEFITS
Prevents or
minimises
deterioration
of environ-
mental assets
Directs
financial
contributions
for nature
protection
SOCIAL
BENEFITS
Creates a
force for
peace
Streng-
thens
com-
munities
Develops
facilities
that
benefit
residentsRe-values
culture
and
traditions
Encou-
rages civic
involve-
ment and
pride
Benefitting from Responsible Tourism
Socially, Economically and Environmentally
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18. Responsible
Tourism in
Times of
Climate
Change
Individual level,
there are there
ways in which
tourists can
reduce their
carbon footprint
Provincial /
district level,
raising awareness
of climate change
issues with
businesses, public,
schools etc.
Government level, adaptation
strategies for responsible tourism
products and destination offerings.
Climate change mitigation will
involve technology changes, and
low-carbon energy technologies.
Local tourism
businesses
can review and
identify ways in
which
„responsible
tourism and
climate change‟
principles can
be applied.
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19. SAVING ENERGY COSTS WITH SOLAR
WATER HEATING SOLUTIONS
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20. SMART TECHNOLOGIES IN HOTELS
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21. WATCH OUT FOR RECOGNISED
SUSTAINABILITY LABELS
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22. ENVIRONMENTALLY-FRIENDLY
OPERATIONS REWARDED
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23. IDENTIFYING HOTELS AND B&BS
COMMITTED TO GREEN PRACTICES
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24. TOURISM INVOLVEMENT / AWARENESS
IN LOCAL TRADITIONS
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25. DISTRIBUTING MESSAGES ON
ENVIRONMENTAL ISSUES
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26. RESPONSIBILITY ALONG THE SUPPLY
CHAIN - RESPONSIBLE TRAVEL POLICY
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27. REDUCING CLIMATE CHANGE -
ANNUAL TRIP EVALUATION SYSTEM
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28. DISTRIBUTING MESSAGES ON
ENVIRONMENTAL ISSUES
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29. APPS: SMART TECHNOLGIES FOR
DESTINATIONS / TOURISTS
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30. Better places
to live in
Better places
to visit
BENEFITS OF ADOPTING RT
APPROACH FOR VISITORS
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31. Vietnam
Respon-
sible
Tourism
Seminars
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32. Achieving tourism growth and
sustainability: developing
responsible tourism policies and
plans
(1 seminar, 1 day); Target beneficiary:
National level tourism authorities & related
sectors
Responsible tourism
development and conservation
in cultural heritage sites
(4 seminars, 2 days); Target beneficiary:
Cultural heritage site authorities
Growing your business
responsibly in the
accommodation sector
(8 seminars, 2 days); Target beneficiary:
Accommodation operators
Developing and implementing
programmes to foster
sustainable tourism
destinations
(7 seminars, 2 days); Target beneficiary:
Provincial level tourism authorities & related
sectors
Fundamental understanding and
application of responsible
tourism
(4 seminars, 2 days); Target beneficiary:
Other government related bodies
Responsible tourism
development and conservation
in protected areas
(6 seminars, 2 days); Target beneficiary:
Protected Area authorities
Achieving business
sustainability in the tourism
industry
(1 seminar, 1 day); Target beneficiary:
National tourism business associations and
responsible tourism groups
Crafting responsible tourism
destinations
(5 seminars, 2 days); Target beneficiary:
Tourism craft villages
Responsible tourism homestay
training
(5 seminars, 5.5 days); Target beneficiary:
Homestay operators
Responsible tourism awareness
raising and practicing skills
(20 seminars, 1 day); Target beneficiary:
Tourism communities and community
associations / groups
Growing your business
responsibly in the travel and
tours sector
(8 seminars, 2 days); Target beneficiary: Tour
and travel operators
Community action in responsible
tourism
(5 seminars, 2 days); Target beneficiary:
Tourism communities and community
associations / groups31/03/2014 32

33. The „Environmentally and Socially Responsible Tourism Capacity Development Programme‟ (2011 - 2015) is a
European Union funded sector programme within the main activities in 1) Policy support and institutional
strengthening, 2) Product competitiveness and public-private dialogue and 3) Vocational education and training.
www.esrt.vn
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