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Dubit -
Which online-games are
11-16 year-olds playing?
Which online games are 11-16 year-olds playing?
Dubit - Which online games are 11-16 year-olds playing?
Games played in last 3 months: 11 to
16s UK children
0%
5%
10%
15%
20%
World of Warcraft
Runescape
Moshi Monsters
Club Penguin
Wizard 101
Poptropica
Bin Weevils
LoTR Online
Monkey Quest
Stardoll
8%
2%
3%
4%
1%1%
17%
10%
7%
6%
Games played in the past 3 months - Sample size 732 - UK children
Dubit - Which online games are 11-16 year-olds playing?
Games played in last 3 months: 11 to
16s Boys vs Girls (UK)
0%
25%
50%
75%
100%
World of Warcraft
Runescape
Moshi Monsters
Club Penguin
Wizard 101
Poptropica
Bin Weevils
LoTR Online
Monkey Quest
Stardoll
99%86%64%81%67%67%77%83%39%41%
1%
14%
36%
19%
33%33%
23%
17%
61%59%
Games played in the past 3 months as a percentage of those who play the game - Sample size 732 - UK children
Dubit - Which online games are 11-16 year-olds playing?
0%
25%
50%
75%
100%
Runescape
Moshi Monsters
Club Penguin
Bin Weevils
Stardoll
Lord of the Rings
50%20%11%14%10%32%
9%
13%
8%
20%
7%
24%
18%
17%
14%
22%
14%
20%
9%
23%
27%
24%
30%
15%
9%
20%
22%
13%
30%
5% 5%6%
19%
7%10%
3%
Note, this data is a percentage of those who play the game: ie, 50% of 16-year-old LoTR players are 16 - UK children
Games played in last 3 months: Age of
players (UK)
11 12 13 14 15 16
Dubit - Which online games are 11-16 year-olds playing?
Kids Research
• Market analysis
• Prototype and concept testing
• Competitor analysis and market scoping
• IP / trend spotting
• Design & ideation
• Monetization strategies
• Ethical marketing
• Transmedia modeling
Dubit: Research, Build & Launch
digital experiences for kids brands
Kids Game Development
• Game design and ideation
• Character and brand design
• Game development
• Virtual Worlds and Casual MMOs
Kids Apps
• iOS and Android games
• Interactive storybooks
Launch
• Game promotion and player acquisition
Dubit - Which online games are 11-16 year-olds playing?
Dubit: Just a few of our customers
Dubit - Which online games are 11-16 year-olds playing?
If you’d like to know more about what we do checkout our website dubitlimited.com or send Matthew an
email: matthew@dubitlimited.com. We love to talk!
Address
The Half Roundhouse
Wellington Road
Leeds
West Yorkshire
LS12 1DR
Phone
(+44) 113 3947 920
Email
matthew@dubitlimited.com
Dubit: Get in touch!

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Online games played by 11-16 year-olds

  • 1. Dubit - Which online-games are 11-16 year-olds playing? Which online games are 11-16 year-olds playing?
  • 2. Dubit - Which online games are 11-16 year-olds playing? Games played in last 3 months: 11 to 16s UK children 0% 5% 10% 15% 20% World of Warcraft Runescape Moshi Monsters Club Penguin Wizard 101 Poptropica Bin Weevils LoTR Online Monkey Quest Stardoll 8% 2% 3% 4% 1%1% 17% 10% 7% 6% Games played in the past 3 months - Sample size 732 - UK children
  • 3. Dubit - Which online games are 11-16 year-olds playing? Games played in last 3 months: 11 to 16s Boys vs Girls (UK) 0% 25% 50% 75% 100% World of Warcraft Runescape Moshi Monsters Club Penguin Wizard 101 Poptropica Bin Weevils LoTR Online Monkey Quest Stardoll 99%86%64%81%67%67%77%83%39%41% 1% 14% 36% 19% 33%33% 23% 17% 61%59% Games played in the past 3 months as a percentage of those who play the game - Sample size 732 - UK children
  • 4. Dubit - Which online games are 11-16 year-olds playing? 0% 25% 50% 75% 100% Runescape Moshi Monsters Club Penguin Bin Weevils Stardoll Lord of the Rings 50%20%11%14%10%32% 9% 13% 8% 20% 7% 24% 18% 17% 14% 22% 14% 20% 9% 23% 27% 24% 30% 15% 9% 20% 22% 13% 30% 5% 5%6% 19% 7%10% 3% Note, this data is a percentage of those who play the game: ie, 50% of 16-year-old LoTR players are 16 - UK children Games played in last 3 months: Age of players (UK) 11 12 13 14 15 16
  • 5. Dubit - Which online games are 11-16 year-olds playing? Kids Research • Market analysis • Prototype and concept testing • Competitor analysis and market scoping • IP / trend spotting • Design & ideation • Monetization strategies • Ethical marketing • Transmedia modeling Dubit: Research, Build & Launch digital experiences for kids brands Kids Game Development • Game design and ideation • Character and brand design • Game development • Virtual Worlds and Casual MMOs Kids Apps • iOS and Android games • Interactive storybooks Launch • Game promotion and player acquisition
  • 6. Dubit - Which online games are 11-16 year-olds playing? Dubit: Just a few of our customers
  • 7. Dubit - Which online games are 11-16 year-olds playing? If you’d like to know more about what we do checkout our website dubitlimited.com or send Matthew an email: matthew@dubitlimited.com. We love to talk! Address The Half Roundhouse Wellington Road Leeds West Yorkshire LS12 1DR Phone (+44) 113 3947 920 Email matthew@dubitlimited.com Dubit: Get in touch!