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Social Media Strategy
1.
Cover image: Poster
Web 2.0 All other images courtesy of iStockphoto Let’s Get Social John Jantsch www.ducttapemarketing.com
2.
Image: Poster Web
2.0 Creating a social media strategy that works John Jantsch www.ducttapemarketing.com
3.
What’s changed?
4.
Content
5.
Context
6.
Connection
7.
Community
8.
Social media strategy
“you can’t approach new media with old thinking.”
9.
Ideal interaction social
media collections
10.
Connection objectives connection
vs. action
11.
Integration online supports
offline
12.
Tools
13.
Blogging
14.
Blogging Typepad, Wordpress,
Wordpress MU, MovableType, Drupal, Square Space, Twitter
15.
RSS
16.
RSS bloglines.com, Google
Reader, GoogleNews, YahooNews, aideRSS, mySyndicaat, Feedburner
17.
Social news/bookmark
18.
Social news/bookmark Digg,
Reddit, StumbleUpon, del.icio.us, YouTube, Google Video, Mixx, Small Business Brief, Sphinn
19.
Social networks
20.
Social networks ecademy,
Facebook, mySpace, LinkedIn, Plaxo, Jigsaw, Ryze
21.
The Revolution will
not be televised ~ Gil Scott Heron
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