Apple Incorporation
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This presentation investigates the current state of Apple Inc. which an American corporation that specializes in consumer electronics and software and examines the predicted future advancements of Apple Inc. Brief history of Apple Inc. and its current profile is initially outlined. The discussion then focuses on the founder (Steve Jobs), Products, Competitors and Strategic alliances of apple Inc. The performance of Apple Inc. is examined in relation to two main criteria: external (Porter’s Five Forces Model) and internal analysis (SWOT). It is recommended that they must scale up its production capabilities and Build or buy a cellular carrier for further continuation and growth. It also suggests that continuing a stable commitment to licensing, pushing for economies of scope between media and computers, and becoming a learning organization will help to succeed and will continue to outperform their peers. You can have the report regarding this presentation from my profile.
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Apple Incorporation
- 1. APPLE INCORPORATED K. R. Dulakshi MF/2012.3246
- 2. About Company • April 1st ,1976 - Founded • January 3rd ,1977 - Incorporated • Headquarters - Cupertino, California • Co-founders - Steve Jobs, Steve Wozniak • CEO - Steve jobs • Industry - Computer software, computer hardware, consumer electronics. • Revenue - US$ more than 156 Billion • Share Price – 254.24$ (New York Stock Exchange).
- 3. Apple Inc. Apple’s Current Information 1976 1977-1998 Present Logo Logos Of Apple
- 4. • He worked first for HP company where he met Steve Wozniak. • After Jobs saw a computer Wozniak had designed, he decided to turn it into business on 1st April 1976. • After internal power struggle, he was eventually kicked off by board of directors. • During this time, Jobs bought what became “Pixar” from Lucas film for $5 million. • Steve is in the Guinness Book of World Records as the "Lowest Paid Chief Executive Officer” for Pixar. CEO: Steve Jobs
- 5. PresentationPowerpoint.Com Steve ReturnsSteve Returns • Apple bought NeXT in 1996, bringing Jobs back to Apple. • The coming years brought many new products, including • Mac OS X, the iMac, the iPod, iphones, and ipad. • Steve Makes the Apple with huge profits in 2002 by discovering iPod and • iPhone in 2005. • 2004- Job got suffered from Pancreatic cancer. • In his Presence iPad and Apple TV has been launched recently in 2010 which made Apple $50 billion company. • 2011- Died from cancer
- 6. Products Of Apple iMac(Personal Computer) iPod iPhone
- 8. SWOT Analysis STRENGTHS •One of the oldest hardware manufacturers. •Control over the product. •High quality product. •Easy to carry products •Huge consumer base loyal to apple •Product diversification WEAKNESSES •Focusing on internal eng. more than marketing •High price •Consumer faced problems with faulty batteries •Had difficulties on some of its products’ quality control •Not issued dividends
- 9. OPPORTUNITIES • Less expensive new product lines with quality. • Product line is functional and attractive. • Flexibility to its users. • iPods are able to communicate. • New car models with iPod connectivity. THREATS •Pressure from competitors. •Substitution effect •Technology changes at a rapid rate. •Forced to develop new products.
- 10. Core Competence of Apple Apple's greatest core competency is knowing how to implement elegant but functional design. The consumer benefit is getting a product that works intuitively, while making everyone else envious. Other companies have been trying to imitate, but not quite successfully. And Apple has copied that design success from computers, to music players, to cell phones, and to its stores.
- 11. Competitors for Apple • Microsoft • Google • Samsung
- 12. Recommendations • More number of retail stores for easy access • Continuous innovation to expand • Lowering the cost of products and maintaining the same quality standard.
- 13. Conclusion Apple and Steve Jobs sometimes become one, but there’s no clear guess about Apple’s future without Jobs. Apple Products are more advanced, easier to use and designed better than Windows.
- 15. References • http://en.wikipedia.org/wiki/Apple_Inc. • http://www.strategicmanagementinsight.com/swot-analyses/apple- swot-analysis.htm • http://www.forbes.com/companies/apple/ • http://www.strategicmanagementinsight.com/swot-analyses/apple- swot-analysis.htm • www.allaboutstevejobs.com • www.wikipedia.org • www.cultofmac.com • images.google.com
- 16. THANK YOU K. R. Dulakshi MF/2012.3246
Notes de l'éditeur
- Apple Inc., (NASDAQ: AAPL) formerly Apple Computer Inc., is an American multinational corporation which designs and manufactures consumer electronics and software products. The company's best-known hardware products include Macintosh computers, the iPod and the iPhone. Apple software includes the Mac OS X operating system, the iTunes media browser, the iLife suite of multimedia and creativity software, the iWork suite of productivity software, and Final Cut Studio, a suite of professional audio and film-industry software products. The company operates more than 250 retail stores in nine countries[4] and an online store where hardware and software products are sold
- Established in Cupertino, California on April 1, 1976 and incorporated January 3, 1977,[5] the company was called "Apple Computer, Inc." for its first 30 years, but dropped the word "Computer" on January 9, 2007[6] to reflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers.[7] Apple has about 35,000 employees worldwide[3] and had worldwide annual sales of US$32.48 billion in its fiscal year ending September 29, 2008.[2] For reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States.[8] In 2008, Fortune magazine named Apple the most admired company in the United States.[9]
- Apple’s first logo, designed by Jobs and Wayne, depicts Sir Isaac Newton sitting under an apple tree. Almost immediately, though, this was replaced by Rob Janoff’s “rainbow Apple”, the now-familiar rainbow-colored silhouette of an apple with a bite taken out of it, possibly as a tribute to Isaac Newton's discoveries of gravity (the apple), and the separation of light by prisms (the colors). This was one of several designs Janoff presented to Jobs in 1976.[116] While it is generally accepted to have referred to Isaac Newton, another explanation exists that the bitten apple pays homage to the mathematician Alan Turing, who committed suicide by eating an apple he had laced with cyanide.[117] Turing is regarded as one of the fathers of the computer. The rainbow colors of the logo are rumored to be a reference to the rainbow flag, as a homage to Turing's homosexuality.[118] In 1998, with the roll out of the new iMac, Apple began to use a monochromatic logo — supposedly at the insistence of recently returned Jobs — nearly identical in shape to its previous rainbow incarnation. However, no specific color is prescribed throughout Apple's software and hardware line. The logo's shape is one of the most recognized brand symbols in the world, identifies all Apple products and retail stores (the name "Apple" is not even present) and has been included as stickers in nearly all Macintosh and iPod packages through the years.
- Born February 24th 1955, and passing away on October 5th, 2011, Steve Jobs was co-founder, chairman and CEO of Apple Inc. His impact on the technology industry, entertainment, advertising and pop culture was vast, and he leaves behind an empire that is changing the way we all live and work It all started with three men - Steve Jobs, Steve Wozniak and Mike Markkula - who together in the late 1970's designed and marketed the Apple II series of computers. It was the first commercially successful line of personal computers, and led to the Apple Lisa in 1983 - the first computer to use a mouse-driven GUI (graphical user interface). One year later, the Apple Macintosh was born (launched by one of the greatest ads of all time, 1984), and with it, the Apple legend began to grow. In 1985, after a long and drawn-out fight with the Apple board, Steve Jobs "left" the company that he helped create. Some say he was pushed or ousted, others say he left simply to pursue other projects. That being said, his next move was NeXT, a tech company he founded that specialized in higher education and business It was a master stroke for Steve, who instantly saw the potential for the company (which we now all know as one of the greatest movie-making studios of our time). After many small projects and lots of trial and error, Pixar released Toy Story in 1995 (crediting Jobs as the executive producer) and the rest is history.
- One year after the release of Toy Story, in 1996, Apple bought the NeXT company that Jobs owned, and asked him to come back in a leadership role. He was interim CEO from 1997 to 2000, becoming the permanent CEO from that point until his eventual resignation in August of 2011. When Jobs came on board in 1996, Apple was still very much a niche computer platform However, that all changed when the iPod came along in November of 2001. Out of nowhere, Apple was suddenly on everyone's lips. The idea that thousands of songs could be stored digitally on one small device much smaller than any Walkman or CD player was mind-blowing. Steve Jobs had spearheaded a product that literally changed the way music was played and shared. Within a few years, Apple was the technology that everyone wanted to own. And then came the iPhone in 2007, which took Apple from a major player to the company everyone was trying to emulate. In 2010, after many variations of the iPhone, the iPad was launched to an initially luke-warm reception. People didn't see the need for it, but Steve Jobs knew it was going to have a big impact. And it did. By March of 2011, over 15 million iPads were on the market. The health of Steve Jobs had been in question since around 2006, when his gaunt, frail appearance and lackluster delivery were the focus of his WWDC keynote address. In actuality, Jobs had announced his condition (pancreatic cancer) to his staff in mid 2004. Between 2003 and his death in August 2011, Jobs underwent many procedures and therapies to try and beat the cancer, but it was too aggressive. He stepped down as CEO of Apple on August 24 th, 2011, and died just a few weeks later on September 11th
- The iPod is a line of portable media players designed and marketed by Apple Inc. The first line was released on October 23, 2001, about 8½ months after iTunes (Macintosh version) was released. iTunes is a media player, media library, and mobile device management application. The iMac is a range of all-in-one Macintosh desktop computers designed and built by Apple Inc. It has been the primary part of Apple's consumer desktop offerings since its introduction in 1998-08 (shipped; intro 1998-05), and has evolved through six distinct forms.[2] Phone (/ˈaɪfoʊn/ EYE-fohn) is a line of smartphones designed and marketed by Apple Inc. It runs Apple's iOS mobile operating system.[14] The first generation iPhone was released on June 29, 2007; the most recent iPhones, the seventh-generation iPhone 5C and iPhone 5S, were introduced on September 10, 2013.
- Apple TV is a digital media player and a microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to capable TV for playing on the TV screen. iPad (/ˈaɪpæd/ EYE-pad) is a line of tablet computers designed and marketed by Apple Inc., which runs Apple's iOS. The first iPad was released on April 3, 2010; the most recent iPad models, the iPad Air and second generation iPad Mini, were revealed on October 22, 2013 and went on sale November 1, 2013, and November 12, 2013, respectively. The user interface is built around the device's multi-touch screen, including a virtual keyboard. The iPad has built-in Wi-Fi and, on some models, cellular connectivity. As of June, 2014, there have been over 200 million iPads sold since its release in 2010.[5
- Strengths: Over the years, Apple has grown by offering superior products compared to competitors. Apple has positioned itself to be a pioneer in the personal computer industry. It is one of the original hardware producers in the market that controls both the manufacturing of its products as well as its operating system. Apple is self-sufficient and creates its own internal components for the core of its computers. Apple has set standards for high quality products in order to meet customer satisfaction. It is dedicated to research and development in order to create new products, which are expected to make Apple’s products more efficient and feasible to use. As a result of the company’s commitment to excellence, most of its products are compact and simple to operate. Apple is known for its loyal consumers who purchase its products for quality, regardless of price. Apple has ascended to a brand of distinction in the computer industry, which yielded a successful net income. In addition, the company’s stock price is the highest in the personal computer industry. Apple is financed mostly by its equity. In fact Apple does not have any debt, so investors would bear less risk by holding Apple’s stocks. The company is well-endowed and capable of acquiring any firm that could enhance the value of the company. Its customer service department is monumental and highly respected by consumers. Apple plans to maintain its status through organizational stability and creativity Weaknesses: Advanced technology is being developed and produced for customers; therefore, Apple is faced with the difficult task of ensuring consistency and quality within its products. For example, the iPod, which is a global success, had many glitches and technological flaws including battery life and screen faults that plagued iPods when they were first released. Currently, these flaws have been resolved in newer models, though the products are still not perfect. With many other companies creating similar products, it is imperative for Apple to remain competitive by solving technological errors in devices. It is advantageous that Apple continue to invest in its Research and Development department to remain competitive. Apple is a seemingly financially stable organization; its lack of debt is a potential weakness for the infrastructure because it creates potential risk for stock acquisition by other corporations.
- Opportunities: The employees at Apple are sufficient in their expertise because they predict the target audience for the latest technology. Because of their originality, Apple is known for its innovative thinking. It has developed a product line that is both functional and attractive. The organization is spreading beyond the confines of its products and into the lives of its consumers. The Apple iLife applications allow users to connect to multiple programs through one package. ILife provides a well-integrated elegant interface that enables users to tie into iMac, iTunes, iMovie, iPhoto, GarageBand and YouTube accounts. The current opportunity for Apple is the development and campaign of the new iPod shuffle - the world’s first talking MP3 player. Apple has proven its quality by packing 4 gigabytes of memory into a device half the size of the original Shuffle. Another area that Apple is pursuing is the use of Intel chips. The Apple Intel chips will allow new machines to run the Windows Operation System and could also be used to develop iTunes and music player technology that can be applied to a mobile phone. Apple must continue to create opportunities through new, innovative software markets and strive to introduce its groundbreaking hardware into these markets. Threats: The computer technology industry is a consistently transforming and highly competitive industry. There are more competitive companies entering the market that Apple has saturated. Microsoft is Apple’s historic rival, and has managed to maintain its competitive status. In the computer hardware division, there are many competitors such as Hewlett-Packard and Dell. Dell produces low-budget computers and products that appeal to economically cautious consumers. Apple has a higher stock price than Dell and HP but Apple’s market share and total revenue are significantly lower. It is imperative for Apple to consistently create new products that set financial and technological standards for the computer industry. Apple has a growing international market, specifically in Asia. The exchange rates challenge the organization and create a shift in supply and demand. With the depreciation of the US dollar, the international revenue is declining. The global economy threatens most industries in the global market, which presents a revenue obstacle for Apple.
- The core competencies of Apple are robust. It is very hard to imitate the Apple products and this gives it the edge over its competitors. It has a closed proprietary system, which makes sure for Apple that there is no evasion of its skills and its secret recipe. On the other side Apple is very consistent in its product portfolio development. If any company no matter how successful is, divert its business altogether or try to diversify too much in product line than there are chances that it will lose its core competency it is really strong in its core competencies as well as in dynamic capability. It has always been responsive to any changes brought in by its competitors. Let us take an example of Dell introduced its tablet in the market and Apple launched its iPad 2. As Samsung developed Galaxy S3 and Apple launched it iPhone 5. Apple offers a complete range of its products to its customer. If we take an example of Nokia, its user has to use android market to download music, where an iPhone user doesn’t need to go anywhere apart from iTunes. Similarly in Nokia you have to create your own backup where as in iPhone the iCloud is there for the backup.
- Microsoft Microsoft makes operating systems for computers and phones and produces Office and some other software similar to Apple’s. They do not build computers or phones or tablets. Competition is not coming from the traditional PC and CE players. Instead, it’s coming from Amazon, Google and to some degree Sony and Hewlett-Packard because of their investment in content or newly development their own operating system (WebOS) respectively. Google Chrome browser is actually a Web-based OS with a UI that lets it manage a user’s cloud-based assets in a single-user environment. Android, Google’s OS and apps for smartphones, is quickly evolving into a product that could challenge the iPhone but Android isn’t a single operating system. It’s a multitude of operating system versions on multiple devices. Google is not responsible for ensuring that your device is running, or even can run, the current version. Android apps are not even guaranteed to run on the version of Android your Android device runs. Samsung, et produce what might be competitors for the iPhone hardware, but they depend on Microsoft or Google for the software. It doesn’t compete with the iPhone if one considers the integral hardware and software combination to be the widget. As a computer maker Samsung is not a significant competitor because they only produce Hard-wares and are dependent on Microsoft for an operating system. These companies have no control over the user experience.
- Apple is one of the biggest electronic gadgets industry in the world. It has posted revenue of $ 108 billion. established in 1976, apple has its network around the world. It is the first company to launch iPod and iPad. It is a public oriented company & has computer hardware and software, electronic industries as well. Head quarters are at U.S. & has highest services all over the globe In spite of high strengths, company’s high prices products, faulty battery back ups of laptops and mobile phones prove a drawback for company as well as its products