Designing for privacy: 3 essential UX habits for product teams
What is ux dana dumai
1. (Or: how do I tell my mom what I do?)
Dana Dumai, Head of UX
The AOL On Network (AOL Video)
Email: dana.dumai@teamaol.com
Visit us on: http://on.aol.com
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3. • WHY do companies need UX
• HOW do we do this
Understand your users
Actual scenarios: Solve the REAL problems
UI vs. UX: Play to think
Beware of the featuritis
Aesthetic is important
Details, details details
Help/read your products
UX is not only how it looks
• WHERE does UX fit in the work process?
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5. A focus on UX will help you better address
functional requirements:
• Build the right things
• Prioritize functions
• Improve users’ efficiency and
accuracy when using your product
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12. Name: Ben Zackheim
Profession: Senior Product Manager Games.com
Company: AOL
Gender: Male
Age: In his 30s
Location: New York City
Education: New York University - Tisch Film School
Marital status: Married+2
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32. When we are not supporting the needs and the right
scenarios: it COSTS us:
• Users FORGOT their cards: the goal was getting the
money and they reached that goal too soon
• In the US in 1999, 19% of the credit card frauds were
done using lost cards (around $180M cost)
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65. we fit products
to people and
make them
engage
Source: http://www.slideshare.net/stephenpa/7-user-experience-lessons-from-the-iphone-introducing-ux?type=presentation 65