Role of IGOs in Knowledge Management - A UNDP Case Study 2006
PreventionWeb redesign
1. Redesigning the next
‘PreventionWeb’
www.unisdr.org A presentation by:
IMU - Translating strategy into effective and usable tools
www.unisdr.org
Geneva
26 March 2013
2. 1. Background – first five years 2
www.unisdr.org
1. Background – first five years
3. 1. Background – first five years 5
DRR content published to date:
Total published
22,000
Information from over 3000 sources
www.unisdr.org
5. 1. Background to PreventionWeb 7
Other PreventionWeb services include:
www.unisdr.org
The site is fully integrated with UNISDR and Intranet
6. 1. Background – first five years 8
PreventionWeb usage in 2012:
Visits: 900,000
Page views: 2.4 million
Unique visitors: 85,000 per month
45% year on year increase in usage - for the September-November period
Regular users: 25,000
Email subscriptions: 4500 subscribers - Over 250,000 emails per month
Comparison ?
www.unisdr.org
7. 1. Research and findings 15
www.unisdr.org
Evaluation of PreventionWeb
1. Research and findings
8. 1. Research and findings 16
IMU follow up to evaluation (Sept to Dec):
• Literature review and discussion with KM / KB experts
• Review of KB at the staff retreat
• Survey - over 800 replies
• Interviews - 30 staff and 30 external stakeholders
• Analytics review of site usage
• Strategy workshop on Enterprise Architecture
www.unisdr.org
9. 1. Research and findings 22
Can you recall instances when content or services of
PreventionWeb have contributed to any of the
following in your work?
www.unisdr.org
10. 1. Research and findings 24
What target audiences (really) want to know:
✔ How to implement DRR - examples and guidance
✔ Risk data
✔ DRR in simple language
✔ Cost benefit analysis
✔ Translation to local languages
✔ Contacts
Understanding international and regional processes
www.unisdr.org
✔
✔ DRR policy and legislation
11. 1. Findings of interviews & surveys 26
Bottom 25% of tasks selected is revealing:
Examples
Incorporate DRR in private sector business strategies
Monitor local DRR progress
Issue: Low priority on specific tasks suggest we are not
reaching the audiences
www.unisdr.org
13. 2. Design directions 33
Design principles:
• Retain the sense of ownership & engagement of the DRR community
• UNISDR as the lead focal point in the UN system should be clearly
seen as the project sponsor
• Site needs to help orient and attract, not intimidate newcomers to
the DRR domain
• Improve searchability and discoverability of DRR content
• Should be seen as a useful and practical tool
• Must be relevant to both HQ and regions
www.unisdr.org
• Must be attractive to sponsors and donors
16. 2. Design directions - Branding 37
Directions
Clarify position of PreventionWeb as a UNISDR brand
- ensure this is part of a visual redesign
Simplify the brand offering of UNISDR
- improve coherence and connection between brands
Reconsider brand name to reflect chosen strategic direction
Issue: All UNISDR staff should own and identify with all
www.unisdr.org
UNISDR brands
18. 2. Design directions - Orientation 39
Directions
Develop specific guides to information and contacts for
different user types e.g. ‘Mayors’ needs…’ ‘Private sector
needs…’
Develop editorial packages: DRR in social media, guide
to DRR networks, understanding risk data, top 10 most
popular, etc.
Better guides to DRR processes, better issue oriented
calendars
www.unisdr.org
Need to promote services to stakeholders that are not
currently engaged
20. 4. Design directions - Data 41
Directions
Expose GAR disaster and risk data in all appropriate
contexts and formats
Leverage and expose academic and private sector
alliances
Need for better visualisation and visually compelling
landing pages
Think of a better term for “Hybrid Loss Exceedance”
www.unisdr.org
22. 4. Design directions – Social interaction
www.unisdr.org
Evaluation of PreventionWeb
4) Social interaction
23. 2. Design directions – Social interaction 43a
Directions
Allow users to build profiles and contact each other
through the site services
Put real people in important touch points – call to get help
if needed
Add social help solutions – people answer each other
Invite expert reviewers of content
www.unisdr.org
24. 2. Design directions – Social interaction 43b
Hold online events to generate community and trust
Integrate social media feeds wherever possible
Improve support to DRR communities of practice
Integrate a satisfaction survey as a regular ongoing
activity
www.unisdr.org
25. 2. Design directions – Local level data
www.unisdr.org
5) Local level of PreventionWeb
Evaluation data and information
26. 2. Design directions – Local level data 45
Directions
Anticipate increasing demand for local level information
and data
Further study of local information needs is required
Intuitively, this could be a major value add
www.unisdr.org
27. 3. Resourcing 53
Transformative approach: changing the game
• How much can we leverage the work of the UNISDR to
populate the system and directly reflect our coordination
role?
• Eg GAR data out put in a format that is directly accessible
on appropriate pages - not post processing
• Elina’s take on Post 2015 is a blog post supported by an
online guide
www.unisdr.org
Our strategy becomes our digital strategy
28. Conclusions 55
www.unisdr.org
Evaluation of PreventionWeb
Conclusions
29. Conclusion 56
“PreventionWeb” HAS a niche
• Source of orientation, guidance and reliable information
on the practical implementation of DRR
• Helps audiences understand and plan actions, as well as
monitor progress
• Facilitates exposure to communities and helps monitor
and benchmark their work against good practice.
Provides the digital support to the UNISDR value
www.unisdr.org
proposition
30. Conclusion 57
Our goal:
develop a flagship product that is the
online manifestation of the value derived from
our coordination function
www.unisdr.org
31. 58
Thanks
IMU - translating strategy into effective and usable tools
www.unisdr.org
