The document discusses how social media and digital tools are important for HR professionals to use for professional development, recruiting talent, and staying relevant in a changing digital world. It provides examples of popular social media tools like blogs, RSS feeds, LinkedIn, and Twitter that HR professionals can use to engage with others in their industry, build their professional brand, and learn about new trends. It emphasizes the importance of actively participating in online conversations and sharing content in order to fully benefit from social media and networking opportunities.