3. The facts about DUPLAYS:
• the largest provider of adult recreational &
competitive sport leagues for men, women and
mixed play in the UAE
• a growing social network of over 35,000 active
users
• a central sports portal for
– Information
– Registration
– Communication
– Booking
– Scheduling
• handle all aspects of organization for
– nightly sport leagues
– Corporate team building events
– weekend tournaments
• Event management
– From event conception to execution
– Working with brands or coming up
with our own concepts
4. American Flag Football Badminton Basketball Cricket Dance
Dodge ball (In & Outdoor) Football (Soccer) Hockey Netball Softball
+
Tennis Touch Rugby Ultimate Frisbee Volleyball (In & Outdoor) Yoga
more to come…
PLAY DUPLAYS Sports
5. DUPLAYS.com
• Our most powerful tool and the back bone of DUPLAYS
• Monthly Website stats:
– 36,683 Unique Visitors
– 103,691 Pageviews
– 2.81 Average Page views
– 00:03:23 Time on Site
– 52% Bounce Rate
– 60% New Visits
• Sport Pages display
– Entire sport league listings
– All event, league & tournament listings for a sport
– Introductory video and description of sport
• League Details Page displays
• Active leagues
• Schedules
• Rosters
• Message board
• On-line event registration
6. A look at THE NUMBERS: 35000
30000
• Annual growth of 100% per annum since 2007 30000
• Registered members 25000
20003
20000
– Currently 35,000 from website
– Weekly 5,000 active participants 15000
9125
• Valuable database of users ability to segment and 10000
target users based on: 4300
5000
380
– Gender 0
– Age 2007
2008
2009
2010
2011
– Industry
– Sport
– Nationality
– Neighbourhood, etc. 14%
11% Men 17-30
• Male/Female age breakdown: 39%
Men 31+
– 53% 17-30yrs of age 36% Women 31+
– 47% over 31yrs of age
– 75% Men Women 17-30
– 25% Women
7. Snapshot of our MEMBERSHIP BASE
• 65% of all team entrants are corporate teams
• Members are young, affluent professionals
• Representative companies from nearly every sector
• Most members have a bachelor's degree or higher
• Many professionals who find employment in the UAE contact us prior to arriving here
8. Events: Our experience
DUPLAYS and Snickers break a World Record – June ‘10
World's Longest Football Match at 42 hours
DUPLAYS and Gillette UAE Nations Cup – July ‘10
48 football teams from 29 different countries, 500 participants
DUPLAYS and Nike introduce the NikeFive tournament – Mar ‘09
Largest futsal tournament in the region, 72 teams
DUPLAYS and Flash introduce the NBA Jam Fest – Dec ‘10
Largest 3-on-3 tournament in region, 128 teams
Samsung Masters of the Game – Mar ‘11
World Football Freestyle Championships
Volkswagen: Volkswagen Junior Masters – May ’11
U13 Regional Tournament – Now developing 2012 across 5 countries
DUPLAYS and Duke bring Duke University basketball to the UAE – August ‘11
Top US university comes to the UAE – ticketing, logistics, PR
2012 World Foot Volley Championships – Oct ‘11
DUPLAYS manages site and event logistics, ticketing
9. CREDENTIALS
Not only do we bring the events experience, we
bring 35,000 people to participate.
DUPLAYS and Snickers break a World Record – June ’10
• Training 32 athletes to compete in a competition
• Player logistics including travel and accommodation
• Coordination with brand teams for regional event
DUPLAYS and Gillette UAE Nations Cup – July ‘10
• Recruitment of teams – 48, scheduling, staffing
• Apparel production & distribution
DUPLAYS and Nike introduce the NikeFive tournament – Mar ’09
• 3 locations, 8 weeks, 72 teams
• Venue branding, venue management
• In-store promotion and apparel distribution
DUPLAYS and Flash introduce the NBA Jam Fest – Dec ’10
• Team recruitment and communication
• Equipment procurement and installation
• Coordination with international sporting organization
10. CREDENTIALS
Samsung Masters of the Game – Mar ’11
• Venue preparation and management
• Player logistics
• University promotional team
Volkswagen: Volkswagen Junior Masters – May ’11
• School recruitment across the UAE
• Venue, communication, branding management
DUPLAYS and Duke bring Duke University basketball to the UAE –
August ‘11
• Online ticketing and distribution
• Branding management and installation
• Media Management – radio, print, TV
• Filming rights and installation
2012 World Foot Volley Championships – Oct ‘11
• Logistics management
• Zoning approvals and licensing
• Complete venue preparation
• Social Media management
12. Timeline: Proposed Upcoming Events Project J:
Project E: Olympic Quest
Street Cricket Tournament Dubai Mall
Project B: Dubai
Camping Project C:
The empty Quarter University Games / Project H:
League Indoor 10km Run
University Campus Dubai Mall
January February March April May June July
Project D:
Project A: CityChase
Fitness Challenge UAE
JBR – The Walk
Project F:
Basketball Project I:
JBR – The Walk Indoor Football
Project G: Tournament
Golf Dubai Mall
Emirates Golf Club
Recurring/On going Events:
Goals: Exposing your brand to the UAE The Olympic Quest
Run Club à Building up to the Indoor 10km Run
The aim is to not only create brand awareness
Sponsor one of our nightly DUPLAYS Leagues
but to engage with people through doing sports. The
following slides will put forward a range of events engaging
with various demographics across the UAE
*Please note that dates are tentative and can
be changed according to your needs.
13. Project A: The UAEs Fittest
WHAT Dubai’s first citywide Fitness Test – An inclusive event
getting as many sports clubs as possible involved in a 2 day
fitness challenge to crown UAEs fittest man and woman.
WHEN February 2012
WHERE JBR Beach – The Walk
PROPOSED DIVISIONS AND LOGISTICS
• Competitive
Individual – Men’s and Women’s (18+) ; Juniors ; Team – 4
athletes (2 Men + 2 Women)
• Recreational
Individual – Men’s and Women’s (18+) ; Juniors ; Team – 4
athletes (2 Men + 2 Women)
SETUP: 8 – 10 athletes compete at the same time
PARTICIPANTS: Total of 56 athletes (28 men, 28 women)
Exercises to include Olympic Lifts, as well as endurance
disciplines like swimming and running.
HOW DO WE GET THE WORD OUT DUPLAYS will contact all the
fitness providers to get them to contribute in the event
planning as well as promote the event to their
communities.
14. Project B: Camping PARTICIPANTS 20 participants
TARGET DEMOGRAPHIC Participants - 50:50 male: female
WHAT Drive through the Empty Quarter and experience the
60% 25-34
thrill of 4 wheel driving. Set up camp in the desert and enjoy an
afternoon of fun games and team building activities BRANDING This is an opportunity to brand the 4 wheel drive cars
as well as the camp site.
WHEN February 2012
WHERE Oman/UAE
15. Project C: University Games
WHAT DUPLAYS is initiating an inter university sports event
featuring 4 sports
This is a fantastic opportunity to communicate with a very difficult
segment to target. Get into the social fabric of student life by
introducing an event that lies in their passions.
WHEN March 2012
WHERE Events to be held on university premises or in the vicinity.
• TARGETS AUD, AUS, Academic City, Abu Dhabi University,
Knowledge Village, + others
• Answering the call for healthier lifestyles for UAE Youth
AGE GROUP17-23
GENDER Male and Female
EVENTS 2 Events (March 2012), 2-day events
PARTICIPANTS 800 per event
SPECTATORS 3000 per event
COMMUNITY SIZE OF UNIVERSITIES 50 000
Volleyball Basketball Football Athletics
16. Project C: University League
The events will be the base for a future inter-university league
across Dubai and the UAE
We will be targeting not only the athletes but also proactively
incentivizing all students to register to maximize communication
• SOCIAL PLATFORM: DUPLAYS will create a specialized
platform to gather the UAE's athletic student body and its
fan base following, online and offline, through the
universal language of sports.
EXPOSURE This an opportunity to have continuous brand
exposure with an active demographic.
BE THE FIRST to be known as the partner of organized team sports
for students in the UAE.
LONGEVITY Instill long-term recall of your brand and increase
chances of brand recollection that extends beyond academic
years.
REACH Use the leagues as a platform for future events without
additional marketing/PR spend.
DATABASE Create a platform where students can interact
17. Project D: City Chase BRANDING Each city typically reaches between 500 to 2,000
participants, but sponsors will reach far more people through
direct interaction with members of the general public and
WHAT CityChase is a unique urban adventure that requires significant spectator exposure at high profile ChasePoints.
teams of two to search for ChasePoint challenges scattered Brand marks incorporated into the name of the Series as the
throughout their city official Presenting Partner as well as into all advertising,
2-person teams will run, walk and use public transit, GPS, use promotional media and communications (including all e-mail
mobile phones to call for assistance and access the internet, promotions and correspondence)
and even employ the help of total strangers to complete this
urban challenge BENEFITS DUPLAYS sees City Chase as growing into a yearly
event with the opportunity to expand to other cities in the
WHEN March 2012 region after the inaugural event
WHERE Dubai, UAE
PARTICIPANTS 300 teams (600 people) DUPLAYS has the rights to the international City Chase events in
the Middle East.
TARGET DEMOGRAPHIC Participants - 50:50 male: female
60% 25-34 YOA; Media – 22<44; Male and Female division
18. Project E: Street Cricket
LOGISTICS First day will see all initial games played. Second day
WHAT A 2 day Street Cricket Tournament featuring 12 teams will be immediate knock out and finals.
battle is out for the finals.
The game will last 8 overs; bowlers to bowl a maximum of 1 over
and batsmen to bat a maximum of 2 overs.
WHEN April 2012
WHERE Dubai, UAE
BRANDING Be part of a unique event in the UAE and get your
brand name out there. Tap into our already existing cricket
PARTICIPANTS 12 teams (maximum of 10 players per team) member base to maximize attendance. Benefit from our social
TARGET DEMOGRAPHIC Participants – Men’s only Age group: media presence to communicate with your target market.
25-34
19. Project F: Street Basketball Tournament
WHAT A 2-day 3 on 3 basketball tournament featuring youth clinics
and training sessions.
WHEN April 2012
WHERE JBR – The Walk
PROPOSED DIVISIONS 5 divisions to 10 divisions – Boys/Men: U12, U15,
U18, U22 (Uni), Men’s A, Men’s B; Girls/Women: U15, U18, Women’s &
Mixed division
GENDER Male and Female division
EXPECTED FOOTFALL 700 participants; 2000 attendees per day
YOUTH CLINICS 150 participants
OUR EXPERIENCE DUPLAYS organised a very successful NBA Jamfest
in 2010 which saw over 500 participants and footfall of over 2000
people.
BENEFITS Basketball is a popular sport amongst the Arab and Filipino
community. You will also get the opportunity to engage
with a large number of university and school students.
20. Project G: Golf Nations Cup
WHAT Par 3 Nations Cup
WHEN April 2012
WHERE Dubai Creek Golf Club or Emirates Golf Club
LOGISTICS 4 rounds of 80 minute Par 3 Golf Tournament with
36 participants per round.
PARTICIPANTS 140 participants over the course of the day in
teams of 4
NATIONS Participant enter representing their country.
BENEFITS Golf is a popular sport among the UAE population
and will give your brand the opportunity to communicate
with the more affluent demographic.
21. Project H: The UAE’s Inaugural Indoor
Run
WHAT Dubai’s first indoor running event! Escape the heat of the
summer and run a 10km race in the largest Mall of the World
WHEN May 2012
WHERE Dubai Mall
PARTICIPANTS Open to all ages; Up to 500 runners
GETTING INVOLVED LONG TERM Get fit in the build up to this
amazing event by sponsoring a DUPLAYS organised running club.
ADVERTISE Approach retail shops to have targeted shop window
displays
ENGAGE Promote and create brand awareness with large scale
advertising throughout the mall.
EXCITE Getting people fit and excited about athletics especially
with the London 2012 Olympics just around the corner. What
better way to do this than by holding a unique event in the worlds
largest mall.
EXPERIENCE Be part of the first indoor run in the UAE
22. Project I: Football Nations Cup
WHAT Football Indoor 5-aside tournament
WHEN June 2012 over 2 days
VENUE Dubai Mall Ice Rink (covered surface)
NATIONS Inviting teams from across the UAE to Dubai to represent
their countries! Multiple entries for one country are possible.
OUR EXPERIENCE In July 2010 DUPLAYS organized an event for
350 participants and 48 teams for the Gillette
Nations Cup Football Tournament.
DEMOGRAPHIC: Ages 8 – 50+
Members are young, affluent professionals, athletic
NATIONALITIES Capture an international audience
CAPACITY 1,200 people can be seated in the Ice Rink plus
spectators in the mall
BENEFITS Football is a popular sport in the UAE and will create a
lot of footfall. Organizing Youth Clinics and games will also allow
you to interact with a large range people.
23. Project J: London 2012 Olympic Quest
THE CONCEPT is to run a COMPETITION The Quest will take SOCIAL MEDIA Tag yourself on
region-wide online place over the course of 6 months, in the Facebook page for a
competition to have a lucky the lead up to the Olympics. chance to enter the
winner to go to the Olympics. competition to win a trip to the
By getting people talking THE CHALLENGE is to take photos of Olympics!
about Olympic Sports and yourself doing as many Olympic
trying them, your brand is disciplines as possible. For every entry
directly involved and engaged submitted you receive one chance to
with its people. win a trip to London in 2012. The more
Olympics Sports you do, the better
your chances to win.
24. Project J: Olympics Quest
VENDORS DUPLAYS will ONLINE The designated THINK BIG The entry to the
contact vendors and facility website for The Olympic competition is done online
suppliers in the UAE, Qatar, Quest will have a list of all and is therefore open to
Kuwait and Lebanon to Olympic disciplines and the people from the UAE, Qatar,
establish relationships and vendor list available for Kuwait and Lebanon
negotiate discounts. The download.
extensive list will be available
to everyone and published
online.
THE SIGNATURE EVENT The THE WINNER The winner of
final event will be held at the 6 month quest will be
Dubai Mall Ice Rink. An drawn at the final event in
artificial surface is laid over the Dubai Mall and will win
the ice to create a great an all expenses trip to
space for activities. This London 2012 to see the
sports expo will showcase Olympics.
different Olympic disciplines
such as taekwondo, fencing
and judo and many others.
Spectators can participate
and try the different sports.
25. Project J: Olympic Quest Benefits
REACH EVERY MARKET POSITIVE ASSOCIATION
• Online competition allows you to target • People get to try new sports at
4 different countries discounted prices courtesy of your
brand
SOCIAL MEDIA ENGAGEMENT • Inclusive campaign for the whole
family
• People are encouraged to take photos
and tag themselves
• Continuous online traffic
CONTIUOUS EXPOSURE
• Online: Providing useful content to
people – places to do fun activities During the course of the 6 months you will be providing men,
• 6 months of continued brand exposure women and children the incredible opportunity to participate in
with a strong link to the Olympics sports and activities. Getting involved in something that is truly
their passion.
26. Timeline: Our weekly leagues
A snapshot of some of our weekly leagues
Netball Softball
Women’s only Metropolitan
Cricket
DAA Hotel
Nad Al Sheba
Golf
Beach Volleyball Industry Specific
Flag Football Emirates Golf
Barasti Corporate League
Metropolitan Hotel Club
Dubai Modern
CORPORATE
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Basketball – Men’s Badminton
Basketball – DIA Raffles West Campus
Women’s
DIA Indoor Football Football Crossfit
Umm Suqeim DAA Al Wasl Road
Beach Volleyball
Barasti Ultimate Frisbee
Metropolitan Hotel
27. Our Leagues: Weekly organised leagues
DUPLAYS run weekly sport NO HASSLE DUPLAYS EASY REGISTRATION The
leagues offering many manages facilities, backbone of DUPLAYS is our
different sports and skill administrators and website. Registration for all
levels. Participants play equipment. All participants leagues is done online.
once a week over a period need to do is show up.
of 8-10 weeks.
SPORTS Our current leagues LEVELS All skill levels are THE SEASONS Seasons run
include American Flag welcome in our leagues; we four times per year; January,
Football, Badminton, run beginner, recreational April, July, September
Basketball, Beach Volleyball, and competitive leagues.
Bowling, Cricket, Football, GENDER Separate men’s,
Golf, Netball, Softball, INCLUSIVE Participants can women’s or mixed leagues
Swimming, Touch Rugby, sign up as a team or as an are available.
Ultimate Frisbee and more. individual.
28. Our Leagues: Women’s only
OUR CURRENT OFFERINGS DUPLAYS currently runs
women’s only leagues to cater for this
demographic.
• Netball – Dubai
• Basketball - Dubai
OUR PLANNED OFFERINGS DUPLAYS needs more
women’s activities in order to serve women who
need activities on a weekly basis.
• Start Leagues in Abu Dhabi –
Football and Basketball
• Sport Specific Training
Football, Basketball, Volleyball, Running Club,
Swimming
ADDITIONAL RESOURCES To supplement the sport
specific training and leagues we will organise
professional support by a nutritionist and
physiotherapist to maximise results.
30. SOCIAL MEDIA
DUPLAYS MAILERS
• All registrants (bi-weekly)
• League registrants (weekly)
FACEBOOK PAGE
DUPLAYS takes care of all Social Media to advertise and bring
attention to your event.
• All traffic and content to be driven to this page
• Registration for events and tournaments to have a separate
backend solution developed by DUPLAYS
• Upload pictures through this medium with tracking
TWITTER
• Twitter followers to be incentivized to follow with prizes and
content updates
YOUTUBE
• Upload videos of relevant videos in the build up to events.
31. REACH: Talk to our fans regularly
Choose from a number of options
1. Online:
• Logo placement & branding
• Banner advertising
• Mailers
• Surveys & polls
• Video
• In-store DUPLAYS registrations kiosks
2. Below the Line:
• Venue branding opportunities
• Apparel (staff & participants)
• Sampling
• Leaflets
3. Above the line:
• Radio
• Press
• Print
4. PR:
• Event announcements
• PR stunts & celebrity appearances
32. WHY DUPLAYS: Happy People!
• DUPLAYS contributes directly to the health and welfare
of the country and its people.
• Our members enjoy increased:
– Cultural understanding
– Business networking
– Wholesome interaction
• A positive image for your Brand or Organisation
Associate with us…
• A growing community (1,000 new members each
month)
Grow with us…
• DUPLAYS has become integral in members daily lives
You can too…
• DUPLAYS is a great point of entry for the 1,000’s of new
expats arriving daily
Talk to them first…
33. Contacts:
Thank you!
Derv Rao 055 224 0184 derv@duplays.com
Nicola Bernhoerster 055 404 8327 nicola@duplays.com
DO U WANT TO BE A PART OF IT?
