1. An overview
Export Marketing &
Investment Assistance
“EMIA”

2. SUMMARY
• Purpose
• to promote exports of products
• Foreign investment into SA
• How
• A cash grant on input cost
• What
• Subsidizes traveling, brochures, exhibitions,
product registration, formation of councils
EMIA

3. 1. EMIA SCHEMES
1. Exhibitions
2. Product registration
3. Primary market research
4. Outward selling missions
5. Inward buying missions
6. Export councils
EMIA

4. BENEFITS
• Brochures
80% /R8 000 p.a.
• Stand rental
100%/R45 000
• Product Registration
50%/R100 000
• Airfare
100%/R13 000
• Accommodation
R2 000/day
• Freight
100%/R17 500
EMIA

5. Benefits
Product Registration
Part of PMR
• Subsidy = 50% of cost
• Maximum R100 000 p.a.
– Patents and Trade Marks
– CE marks – only available on special request
– FDA registration – only available on special request
EMIA

6. BENEFITS
PRIVATE EXHIBITIONS
• Individual Private exhibitions
• Max 15 applicants per exhibition
• Airfare 100% / max R13,000
• Accommodation R2000 per day
• Exhibition 100% / max. R45 000
• Freight – 100 5 / max. R17 500
• Brochures – 40% / R8 000 per exhibition
EMIA

7. BENEFITS
NATIONAL EXHIBITIONS
EMIA
• National Pavilion
• full cost of exhibition covered by DTI
• No private exhibitors allowed
• Airfare, accommodation for SMME’s &
PDI’s

8. BENEFITS: INWARD TRADE
MISSIONS
• Organised by approved organisation
• One on One
Benefits differ
• Airfare
• Daily allowance
• Car hire
EMIA

9. QUALIFYING REQUIREMENTS
• No start-ups (1 yr. in business)
• Registered exporter
• Tax Clearance certificate
• No third party expenses
• Appointments confirmed
• 3 quotes
• Cut-off date
EMIA

10. APPLICATION REQUIREMENTS
• Exhibitions
–Deadline for applications
–Brochures
–Acknowledged exhibition
–Financial statements/Bank
statements
–Price lists
EMIA

11. FREQUENTLY ASKED QUESTIONS
• Different purpose, eg. sourcing new
equipment
• Visiting shows
• Visiting USA
• More than one person
EMIA

12. CONCLUSION
• Valuable subsidy
• Reasonable administration
• Popularity during periods of weak currency
causes admin overload
• Some flexibility
EMIA