2. What is a Blog?
A blog is a type of website or part of a website.
Usually maintained by an individual with regular entries of commentary, descriptions of
events, or other material such as graphics or video.
Entries are commonly displayed in reverse-chronological order.
Most blogs are interactive, allowing visitors to leave comments and even message each
other via widgets on the blogs and it is this interactivity that distinguishes them from
other static websites
A typical blog combines text, images, and links to other blogs, Web pages, and other
media related to its topic

3. Why should You blog?

4. Express Yourself

5. Market Your Knowledge

6. Be An Expert

7. Enhance Your Reputation

8. Drive Traffic

9. Open A Dialogue

10. Building Trust

11. Stand Out From the Crowd

12. Collaboration

13. Help Make Money

14. Short Break for Questions

15. How To Blog Even If You Are Not A

16. Define Your Goals
Write down your goals clearly and create your content
strategy accordingly
• What do you want to gain from your blogging efforts?
• Are you hoping to top the search results
• Build your product brand
• Educate people about what you do or increase your customer
base?

17. The Basics
Put your ideas down and create potential titles for blog posts.
• The titles will help you form • Ignore fancy language, heavy
further ideas on how to vocabulary and high-level
structure the rest of your grammar.
article. • Write your blog personally, as
• Write down a set of bullet though you are drafting an
points for each post email to a dear friend.
• Write in your own voice • Focus on one bullet point at a
time

18. Choosing a Topic
Your Blog should be what you are!
• Are you interested in the TOPIC? • What is the competition
neglecting?
• Is the TOPIC popular
• Will you have enough Content?
• Is the Topic one that is growing
• Do YOU have enough content
or shrinking? within YOU as an author?
• Do you have access to enough
• What competition is there?
other sources of content and
inspiration?

19. Test Your Writing
• If you are still unable to
write, use pictures.
• Websites are ranked high
by Google because of the
images.
• Read your posts out loud. • Upload videos.
• Spell check your post
• May be you can try speech
recognition software to
speak out your thoughts.

20. Update, Update and then Update
• The blogs that attract the most readers are
the ones with frequent updates. If you will be updating
your blog on a
• As you go about your day, keep the blog in
weekly, biweekly, or
the back of your mind.
monthly basis, try to
• Don't be afraid to write about everyday be consistent about
activities — Client Complaints and when you add new
appreciations, — but don't neglect to talk posts so that your
about what you're thinking and feeling. readers know when to
catch up. For
• Having a co-blogger can take some of the example, you may
pressure off, especially if all authors choose to update your
contribute regularly. site every Sunday
evening.

21. Connect With Us And Stay Tuned