29. 2nd Wind’s Challenge The Business Alignment Model - Linked Goal Setting Company Goal Strategic Objectives Set by Exec Team Set by Exec Team Set by Mgmt Leads And Team Leads Vision/Mission: Clear map to achieving success (BAM) Strategies: pathway to realizing our vision and mission Initiatives: steps to realizing strategies Department Projects Set by Mgmt Leads And Team Leads Tactics: steps to realizing Initiatives Broad Initiatives
32. 2nd Wind’s Challenge The Process - Remember the BAM…Carnac? Need to Consolidate Information Need to Send Out KPI Data Daily… Manual Re-entry Finance Understand Impact of Campaign & Advertising We Can’t Afford Stand Alone BI Solutions Marketing Make Decisions Based on KPI’s – Can’t Access All Data in One Place Executive Need to Know Status of Current Project and Their Budgets No Affordable Solution Operations Management Wants KPIs – on Sales Activities Sales