Public Sector Social Media Innovation

I N N O VAT I O N I N G O V E R N M E N T S O C I A L M E D I A
@ D U S T I N H A I S L E R
Flickr: webtreats

Flickr: webtreats
! !!
A G E N D A
M E E T T H E
A U D I E N C E
L O O K AT
T O D AY
D I S C O V E R
W H AT ’ S N E X T
E X P L O R E A N E W
S O C I A L S T R AT E G Y
Q & A

A U D I E N C E
M E E T Y O U R
Flickr: thinkmedialabs

87% of them
have a cell phone.
Flickr: Witer
Source: Pew Internet Research

74% of them used
location-based
services (LBS).
Flickr: Surrey County Council News
vSource: Pew Internet Research

40% of them use a
social networking site
on their phone.
Flickr: Jason Howie

H O W O L D A R E
T H E Y ?

W H AT S O C I A L M E D I A
S I T E S D O T H E Y U S E ?

T H E Y ’ R E M I M I C K I N G
T H E R E A L W O R L D
O N S O C I A L M E D I A .

A N D T H E Y H AV E S O M E I N T E R E S T I N G H A B I T S …

T O D AY
L O O K AT
!
Flickr: Sweetie187

CHANGE IS HAPPENING. THE STAGE IS SET.
I3aac

Steve Rhode
HYPER-CONNECTIVITY
Developed In Collaboration With Daniel Charboneau

CRITICAL MASS
Anirudh KoulDeveloped In Collaboration With Daniel Charboneau

IntelFreePress
AND LOTS OF ENERGY!

P E O P L E A R E S E L F - O R G A N I Z I N G & C R E AT I N G
N E W S O C I A L E X P E R I E N C E S O N L I N E E V E RY D AY.

W H E N Y O U T H I N K S O C I A L , Y O U T H I N K …

T H E Y A L L H AV E O N E T H I N G I N C O M M O N .

CROWDSOURCING
Group of People
Distribution of Work
N E X T G E N E R AT I O N S O C I A L S Y S T E M S U S E

PASSIVE
200 Million Solved Each Day

150,000 Hours OfTranslation Work Per Day (Avg. 10 seconds per user)

SOCIALIZED EMERGENCY COMMUNICATION
G O O G L E F L U T R E N D S
G O O G L E P E R S O N F I N D E R

SELF-SERVICE COMMUNITIES TEXAS.GOV

LOCATION BASED APPS APP STORE: CLOAK

O F F L I N E S O C I A L N E T W O R K S
A P P S T O R E : F I R E C H AT

POPVOX: OPEN LEGISLATION www.popvox.com

SOCIALVOLUNTEERING www.sparked.com

W H AT ’ S N E X T
D I S C O V E R
!
Flickr: Sweetie187

William Hook
BYOA
BringYour Own Apps

THE RISE OF GAMIFICATION
amboo who?

CONNECTED SOCIAL SYSTEMS
IDENTIFICATION IDEATION MICROTASKING FUNDING IMPLEMENTATION VALIDATION
Business Process
IDENTIFY  
PROBLEM
PROPOSE 
SOLUTIONS
DISTRIBUTE
TASKS
FIND
FUNDING
IMPLEMENT 
SOLUTION
VALIDATE IF 
IT WORKED
Flickr: webtreats

IDENTITY DATA PROVIDERS
Flickr: James Dellow
IDP Concept Developed In Collaboration With Dan Charboneau Flickr: webtreats

Person-to-Person
Self-Service!
Internet!
Mobile!
Augmented!
Predictive!
How Will This
Impact The
Public Sector?
Gov 1.0
Gov 2.0
Beyond

W E A R A B L E S
T H E R I S E O F
!
Motorola Moto 360

Y O U R A U D I E N C E W I L L E X P E C T N E W E X P E R I E N C E S .
P R E D I C T I V EAWA R E
C O N T E X T U A L
E X P E C TAT I O N

S T R AT E G Y
E X P L O R E A N E W S O C I A L
Flickr: birgerking

H O W D O Y O U K E E P U P ?
T H E C H A L L E N G E

D E F I N E A U D I E N C E
E S TA B L I S H C H A N N E L SO N L I N E
D E V E L O P P L A N O F A C T I O N
I M P L E M E N T / E X P E R I M E N T
A D A P T I V E S O C I A L E N G A G E M E N T
M E A S U R E / A D A P T
Flickr: webtreats
O F F L I N E

E S TA B L I S H C H A N N E L S
Flickr: webtreats
Y O U R
PA RT N E R S
Y O U R
C U S T O M E R S
Y O U R
E M P L O Y E E S
W H O A R E Y O U T RY I N G T O R E A C H ?
Y O U R TA R G E T

Graphic: Integrity Insurance Background: Flickr: webtreats
W H E R E I S Y O U R A U D I E N C E ?

Flickr: webtreats
W H AT A R E Y O U R G O A L S ?
1. C O M M U N I C AT E I N F O R M AT I O N
2. C O L L E C T F E E D B A C K
3. C R O W D S O U R C E P R O J E C T S
( E X A M P L E S )

Flickr: webtreats
H O W D O Y O U E N G A G E T H E M ?

Flickr: webtreats
E X T E R N A L : Y O U ’ V E B E E N
TA G G E D I N A P H O T O
I N T E R N A L : W H AT D I D I M I S S ?
C L I C K T H E L I N K !
!
C H E C K P H O N E
L I K I N G , C O M M E N T I N G ,
S H A R I N G , U P L O A D I N G
P I C T U R E S
A D A P T E D B Y D U S T I N H A I S L E R
H O O K M O D E L : N I R E YA L , H O O K E D
FA C E B O O K H O O K
Y O U G E T T O S E E T H E
P I C T U R E
!
S O C I A L C O N N E C T E D N E S S
( ‘ A C C E S S T O Y O U R T R I B E ’ )

Flickr: webtreats
C R E AT E C U S T O M E R O R
E M P L O Y E E A M B A S S A D O R S A N D
H AV E T H E M T E S T D R I V E T H E
P R O C E S S .
S TA RT S M A L L : D E P L O Y I N
P H A S E S
F I N D N E W WAY S T O
L E V E R A G E Y O U R S O C I A L G R A P H
( C R O W D S O U R C E ! )
1
2
3

Flickr: webtreats
Q U E S T I O N S T O A S K
A R E Y O U R E A C H I N G Y O U R TA R G E T A U D I E N C E ?
A R E Y O U E N G A G I N G Y O U R A U D I E N C E ?
A R E Y O U M E E T I N G Y O U R G O A L S ?

Flickr: webtreats
G O O G L E A N A LY T I C S
S P R O U T S O C I A L
B U F F E R A P P
G E T H E L P !
W I T H
M E A S U R E M E N T

TA K E A WAY S
1 . E V E RY T H I N G I S P L A T F O R M F O R S O C I A L .
2 . L E V E R A G E Y O U R C R O W D T O D O M O R E .
3 . E X P E R I M E N TA T I O N I S T H E K E Y T O I N N O VA T I O N .
Flickr: webtreats

A N Y Q U E S T I O N S ?
W W W. D U S T I N H A I S L E R . C O M
S O S @ D U S T I N H A I S L E R . C O M

IDENTIFY STAKEHOLDERS FROMTHE START
STAKEHOLDERS

BE ABLETO DRAWTHE PROCESS OR
CHANGEYOU WANT.
WHITEBOARD RULE

YOU WANT PEOPLETO BE ABLETO SEE
THATTHEY ARE EFFECTING CHANGE.
QUICK WINS

DON’T START MULTIPLE PROGRAMS AT
THE SAMETIME. GRADUALLY
TRANSITION.
START SMALL

PEOPLE ARE RELUCTANTTO PARTICIPATE
IN PROCESSESTHEY DO NOT
UNDERSTAND.
TRANSPARENCY

WHAT DOES SUCCESS LOOK LIKE?
MAKE SURE EVERYONE ONTHETEAM
AND INVOLVED INTHE PROGRAM HAS A
SHAREDVISION OF SUCCESS.

SET GOALS
ESTABLISH GOALS OR BENCHMARKSTO
REPORT ON AND GAUGE SUCCESS.

Public Sector Social Media Innovation

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