Mobile Update October 2008
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An update on mobile marketing, devices and trends. Presented October 2008.
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Mobile Update October 2008
- 1. Mobile Update October 1st, 2008 Presented by: Dustin Jacobsen Technical Director, Barkley 1
- 2. Agenda 2
- 3. Agenda Introduction Why so many updates on mobile? Mobile usage Devices iPhone, T-Mobile G1, Nokia N96 Example applications 2
- 4. Your presenter 3
- 6. Digital Ninja Assignments: SMS weather 4
- 7. Digital Ninja Assignments: SMS weather MapQuest directions 4
- 8. Digital Ninja Assignments: SMS weather MapQuest directions Camera phone 4
- 9. Relevancy: 5
- 10. Relevancy: Consumers 5
- 11. Relevancy: Consumers Competition 5
- 12. What do you want to learn today? 6
- 13. Organization Subsidy 7
- 14. Organization Subsidy According to Forrester, 75% of firms purchase devices and service on behalf of their employees and another 15% subsidize service fees Baseline Magazine, Sept 2008, “Managing Mobility in the Enterprise” 7
- 15. December 2007 8
- 16. December 2007 50 billion text messages 255 million U.S. mobile subscribers source 8
- 17. June 2008 9
- 18. June 2008 75 billion text messages 262 million U.S. mobile subscribers source 9
- 19. Growth 10
- 20. Growth Mobile texting up 450% in two years Outpaces voice calling Teens 13 to 17 years old average 1,742 text messages a month source 10
- 21. Mobile Coverage 11
- 22. Mobile Coverage About 1/2 of kids 8-12 years old have mobile phones Overall: 85% cell coverage in the U.S. source 11
- 23. CTIA highlights 12
- 24. CTIA highlights Yahoo: OneConnect, BluePrint Adobe: Flash across all devices Carriers: meaning of open networks 12
- 25. Politics 13
- 26. Politics Obama campaign sent out 2.9 million text messages to announce his running mate 50% actually received the message, some hours later, according to Keynote source 13
- 27. Home Phone Replacement 14
- 28. Home Phone Replacement 17% (20 million) are homes without landlines Moving (31%) or changing jobs (22%) are the biggest life events associated with cord cutting source 14
- 29. T-Mobile G1 / Android 15
- 30. T-Mobile G1 / Android October 22nd release Product details (video) QWERTY keyboard, touchscreen Android Market vs. Apple store no video playback Missed details Visa partnership Motorola dev team 15
- 31. BlackBerry 16
- 32. BlackBerry No stopping BlackBerry in corporate environments 16
- 33. iPhone 17
- 34. iPhone App store: $1 million in sales / day launched July 2008 Favorite apps Google Maps Urbanspoon Where Yelp Pandora Shazam Twitterific 17
- 35. iPhone 18
- 36. iPhone Analysts predict 13 million iPhone 3G sales in 2008 18
- 37. Nokia N96 19
- 38. Nokia N96 Product details (Oct 1 release) N96 vs. iPhone XOHM high speed connection 19
- 39. Other devices 20
- 40. Other devices Many new devices HTC, Samsung, Sony Ericcson, Motorola, LG, others 2Q08 market share Nokia - 40.3 % Samsung - 15.2 % Motorola - 9.3 % LG - 9.2 % Sony Ericsson - 8.3 % 20
- 41. Other Trends 21
- 42. Other Trends GPS Mobile banking: 2012 9 Megapixel camera and HD video iPhone to U-verse link and remote Nokia: multimedia powerhouse 08 Ringtone revenue: $5-600 mill 21
- 43. Mobile Advertising 22
- 44. Mobile Advertising Growth, but 3 factors holding it back: Unawareness of audience size Complexity of ecosystem Lack of trust in the medium report 22
- 45. Thanks! Dustin Jacobsen Technical Director Barkley Follow: Blog Twitter 23