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DEMYSTIFYING
  Distribution of
Content-as-a-Service
         ADAM DuVANDER @adamd
         ProgrammableWeb



           Intelligent Content 2013
DEMYSTIFYING
DEMYSTIFYING
  Distribution of
Content-as-a-Service
AJ Batac
Tangible            to   intangible




       Chris Phan
Lorem

    Ip
    sum                         Will Ockenden


Your content   Your book   Your reader
Will Ockenden




L   o   r   e   m             I     p   s   u   m
Know Your Meme




                 Know Your Meme
API
 Application
Programmer’s
  Interface
Flickr user demibrooke
Apps

Partners

Income
1000
                    2000
                           3000
                                  4000
                                         5000
                                                6000
                                                       7000
                                                              8000
                                                                     9000




         0
Sep-05

Mar-06

Sep-06

Mar-07

Sep-07

Mar-08

Sep-08

Mar-09

Sep-09

Mar-10

Sep-10

Mar-11

Sep-11

Mar-12

Sep-12
                                                                            APIs on ProgrammableWeb
106 APIs 57 APIs 39 APIs   30 APIs
Apps

Partners

Income
Demystifying Distribution of Content-as-a-Service
Demystifying Distribution of Content-as-a-Service
Demystifying Distribution of Content-as-a-Service
Demystifying Distribution of Content-as-a-Service
Demystifying Distribution of Content-as-a-Service
Demystifying Distribution of Content-as-a-Service
Demystifying Distribution of Content-as-a-Service
Apps

Partners

Income
Netflix on 800+ Devices
2,300
API Partners




               Mashery
Demystifying Distribution of Content-as-a-Service
Demystifying Distribution of Content-as-a-Service
$250,000


$1,000,000


$1,000,000


$2,000,000
Apps

Partners

Income
API Business Models
API Business Models
Netflix: Distribution = Income
Demystifying Distribution of Content-as-a-Service
Flickr user: f-r-a-n-k
Content Acquisition



Jemima Gibbons




                      Max Westfield
Flickr user Pranavian
Flickr user mc-pictures
Show Ads or Pay
       (your choice)




Cost       Free        Per 1,000 req

Ads        Yup           No way
Sell Your API
Apps

Partners

Income
STRUCTURE



            Frédéric Bisson
Demystifying Distribution of Content-as-a-Service
Demystifying Distribution of Content-as-a-Service
Demystifying Distribution of Content-as-a-Service
Structured
                          Content


                          28 Dictionary APIs

                          10 Thesaurus APIs
Flickr user CalsidyRose
Demystifying Distribution of Content-as-a-Service
Demystifying Distribution of Content-as-a-Service
185 Years Young
Let Go of the Product




                        Laura Hadden
Will Ockenden




Embrace the Platform

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