E-commerce with magento presentation

1. E-Commerce with
Magento
Tugay Özgirgin & Zafer Düzen
07.03.2012 Kartaca

2. Outline
• Who we are ?
• Magento
• Demo
• Questions ???
07.03.2012 Kartaca

3. Who we are?
• Mobile Services
• E-Commerce
• End-User Portals
• Consultancy
• Open Source
Software
• Parkyeri
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4. Magento
Magento ?
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5. Magento
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6. Magento
Why Magento?
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7. Magento Features
Marketing, Promotions and Conversion Tools
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Related products, up-sells and cross-sells
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Flexible coupons
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Multi-tier pricing for quantity discounts
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Minimum Advertised Price
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Customer groups
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Product bundles
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Recently viewed and compared products
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Google Website Optimizer integration
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Free shipping options
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Polls
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Newsletter management
07.03.2012 Kartaca

8. Magento Features
Search Engine Optimization
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100% search engine friendly
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Google Site Map
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Search engine friendly URL’s
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URL rewrites give full control of URL’s
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Meta-information for products, categories and content pages
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Auto-generated site map for display on site
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Auto-generated popular search terms page
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Google Content API for shopping
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9. Magento Features
Site Management
Control multiple websites and stores from one administration
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Administration permission system roles and users
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Fully 100% customizable design using templates
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Support for multiple languages and currencies.
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Web Services API
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Easy integration between Magento and third-party applications
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Tax rates per location, product type or customer group
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Batch import and export of catalog and customer information
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10. Magento Features
Catalog Management
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Simple, configurable (size, color), bundled and grouped products
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Create different price points for different customer groups
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Virtual products
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Downloadable/digital products with samples
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Unlimited product attributes
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Automatic image resizing and watermarking
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Search results rewrites and redirects
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Customer sorting – define attributes for customer sorting on category
(price, brand, etc.)
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RSS feed for low inventory alerts
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11. Magento Features
Catalog Browsing
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Layered / faceted navigation for filtering of products in categories
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Static block tool to create category landing pages
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Product comparisons with history
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Breadcrumbs
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Popular search terms cloud
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Recently viewed products
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Product listing in grid or list format
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Configurable search with auto-suggested terms
07.03.2012 Kartaca

12. Magento Features
Product Browsing

Multiple images per product
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Product image zoom-in capability
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Related products
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Stock availability
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Multi-tier pricing upsell
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Product option selection
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Grouped products view
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Add to wish list
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Send to a friend with email
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Share on Facebook
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13. Magento Features
Checkout, Payment and Shipping
One-page checkout

Guest checkout and checkout with account to use address book
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Shipping to multiple addresses in one order
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Option for account creation at beginning of checkout
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SSL security support for orders on both frontend and back-end
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Saved shopping cart
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Accept gift messages per order and per item
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Shopping cart with tax and shipping estimates
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Integration with Amazon Payments and PayPal gateways
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Integration with Authorize.net and Google Checkout
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Shipping integration with label printing
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07.03.2012 Kartaca

14. Magento Features
Order Management
View, edit, create and fulfill orders from the admin panel
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Create one or multiple invoices, shipments
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Print invoices, packing slips and shipping labels
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Customized Order Status - tracking an order
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Create re-orders for customers from the administration panel
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Email notifications of orders
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RSS feed of new orders
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07.03.2012 Kartaca

15. Magento Features
Customer Accounts
Account dashboard
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Address book with unlimited addresses
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Wish list with ability to add comments
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Order status and history
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Re-orders from account
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Recently ordered items
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Default billing and shipping addresses
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Email or send RSS feed of wish list
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Newsletter subscription management
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Product reviews submitted
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Product tags submitted
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Downloadable/digital products
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16. Magento Features
Customer Service
Contact Us form
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Create and edit orders from the admin panel
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Feature-rich customer accounts
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Order history with status updates
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Order tracking from account
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Password reset email from front-end and admin panel
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Order and account update emails
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Customizable transactional emails
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17. Magento Features
International Support
Support for localization, multiple currencies and tax rates
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Support for accented characters and right to left text
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18. Magento Features
Mobile Commerce
Support for native applications on iPhone and Android mobile devices
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One admin panel for multiple devices

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Seamless integration with your current product catalog, CMS and store
configurations
Support for a wide range of checkout capabilities

Mobile HTML5 - quickly and easily create a storefront
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User-friendly search and results display
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Clean display of product detail pages
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Pinch, multi-touch and scaling images
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Easy swipe between product images
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Zoom capabilities
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Cross-sell and up-sell capabilities
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Drag-and-drop of products to the shopping cart
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07.03.2012 Kartaca

19. Magento Features
Analytics and Reporting
Integrated with Google Analytics
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Admin dashboard for report overview
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Sales report, Tax report
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Abandoned shopping cart report
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Best viewed products report
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Best purchased products report
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Low stock report
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Search terms report
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Product reviews report
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Tags report
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Coupon usage report
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Total sales invoiced
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Total sales refunded
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07.03.2012 Kartaca

20. Magento Technical Background
Zend Framework

PHP
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Mysql, InnoDB storage engine
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Entity-attribute-value model
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Prototype, ExtJS
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Ajax
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XML, SOAP, Curl
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21. Magento Technical Background
Multiple Site

Module Structure
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Code Structure
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Plugins
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22. Multiple Website Structure
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23. Magento Features
•Out of the box
•Magento Go/U
•Magento Connect
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24. Magento Modules
•Module Structure
•Creating Modules
•Automatic modul creation tools
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25. Magento
Magento Theme?
How ?
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26. Magento Theme Interface
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27. Magento Theme – Structural Block
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28. Magento Theme – Content Blocks
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29. Debugging
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30. Making Money with Magento
•Creating e-commerce websites
•Creating and selling themes
•Creating modules
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31. Magento Site Statistics
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32. Magento Site Statistics
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33. Magento Hosting Providers
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34. Entegration with Turkey
Cons
-Turkish translation
-Compatible POS
-Cargo entegration
-Customer Model
-Know-how
07.03.2012 Kartaca

35. Magento Websites
Websites in Turkey
* www.genpa.com.tr (Kartaca)
* www.uspoloassn.com
* www.lidyana.com
* www.annelutfen.com
* www.bonnyfood.com.tr
* www.penti.com
* www.comfydesk.com.tr
* www.sevil.com.tr
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36. Magento Websites
Popular brands which use MagentoMagento
1. Ford
2. Samsung
3. Fox Connect
4. Olympus
5. Bloom
6. Fiji Water
7. Papyrus
8. Vizio
9. Kipling
10.Golfsmith
07.03.2012 Kartaca

37. Magento Demo
http://www.magentocommerce.com/demo
07.03.2012 Kartaca

38. Thanks
Tugay Özgirgin
Zafer Düzen
Questions ???
tugay.ozgirgin@kartaca.com
zafer.duzen@kartaca.com
07.03.2012 Kartaca