Getting Started with Enterprise Social Networking
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This presentation is to introduce social software and social networking. It includes a demo of Lotus Connections and some information on how to get started quickly with a Lotus Connections deployment.
![Getting Started with Enterprise Social Networking David Stephens Technical Sales Evangelist WorkFlow Studios Phoenix, AZ [email_address] Follow us on Twitter: workflowstudios](https://image.slidesharecdn.com/gswess-124593792727-phpapp01/85/getting-started-with-enterprise-social-networking-1-320.jpg)
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Getting Started with Enterprise Social Networking
- 1. Getting Started with Enterprise Social Networking David Stephens Technical Sales Evangelist WorkFlow Studios Phoenix, AZ [email_address] Follow us on Twitter: workflowstudios
- 8. Social Networking, Blogs, wikis …… “ When it comes to using Web 2.0 collaboration tools, the momentum is behind wikis, blogs, and social networking, though primarily among co-workers. Some 70% of InformationWeek 500 companies say their employees are using those tools this year, compared with 55% last year .” InformationWeek 500 , September 2008 “ Trends Web 2.0, Globalization, Virtualization, And More” www.informationweek.com/news/management/trends/showArticle.jhtml?articleID=210601098 " It will eventually be seen as essential to all large firms , encouraging more open and transparent communications with staff around the world, and helping to improve relations with existing and potential customers." Nikos Drakos, Research Director at Gartner , July 2008 “ Study encourages businesses to embrace social networking” www.computing.co.uk/computing/news/2221395/study-encourages-businesses
- 16. IBM’s solution for ESN
- 19. The “ Ladder ” of Social Software Adoption Creators Collectors Joiners Inactives Spectators Critics Publish a blog Publish your own Web pages Upload video you created Upload audio/music you created Write articles or stories and post them Post ratings/reviews of products/services Comment on someone else’s blog Contribute to online forums Contribute to/edit articles in a wiki Use RSS feeds Add “tags” to Web pages or photos “ Vote” for Web sites online Maintain profile on a social networking site Visit social networking sites Read blogs Watch video from other users Listen to podcasts Read online forums Read customer ratings/reviews None of the above Base: US online adults Source: Forrester Q2 2007 Social Technographics Survey 18% 12% 44% 25% 48% 25% Groups include people participating in at least one of the activities monthly.
- 20. Best Practices for Adoption Identify business goals Choose a pilot audience Locate your advocates Conduct a pre-assessment Train the Advocates Integrate with other services Expand to pilot audience Track usage and value Highly motivated advocates, initial low level of adoption, focus on seeding communities of information, value returned in context for that lager user community Lotus Connections Adoption Curve Data has gained critical mass and can now be used as an asset in other services such as improving search, integration on corporate websites (B2C, B2E, B2B) Wider deployment with growing rate of adoption and content, value returned immediately to adopters, and overall dataset growing in size and quality Setup Check points Broad Growth Early Adopters Mature Communities
- 22. Pinpoint cross-boundary breakdowns in information flow and collaboration Breakdowns between divisions (e.g., marketing and finance) Breakdowns between separate locations Breakdowns between employees at different levels Breakdowns between long-time and newer employees Breakdowns between former entities (e.g. new acquisition) Function Geography Hierarchy Tenure History
- 30. Begin expanding participation in the pilot. Ideally this will happen organically – colleagues who are not officially in the pilot may start using Lotus Connections tools based on their interactions with the pilot participants. When your IT organization is ready to scale the use of the tools, publicize the availability of Lotus Connections along with examples of best practice usage. Encourage advocates to post screencasts or other overviews with their experiences. But, don’t rely solely on your advocates for publicity!
- 34. ROI Measurement framework is quantitative & qualitative Are people using the environment? Is it sustained over time? Do people perceive they are getting value from their involvement? Are new connections being formed? How can social software effect Key Performance Indicators? Short Term Objectives Medium Term Objectives Long Term Objectives Vitality Perceived Value Business Value
- 35. Vitality Profiles: There are 52 About me, 37 Background areas populated. 41 photos have been uploaded. 48 tags have been used to describe the individual profiles. Dogear Bookmarks: 91 bookmarks have been created by 16 people. These bookmarks have been accessed 145 times. Communities: 121 Communities has been created by 19 people. There are 173 members associated with the 19 communities. Blogs: There are 30 blogs which have been viewed a total of 1476 times. xx blog is the most popular xx blog receiving 270 hits. 51 individuals have commented. Activities: There are 25 activities utilizing 79 members.
- 37. Business Value: Individual Level “ Obtained a greater sense of the types of projects and activities on the go throughout XX. Was able to share information relative to recruitment and obtain feedback on particular topics of interest.” People that know me 23 People I know 23 Eigenvector Ranking 16 Betweenness Ranking 7 People that know me 31 People I know 35 Eigenvector Ranking 15 Betweenness Ranking 3
- 38. Business Value: Community Level Density = 10% Distance =2.28 Distance-Based Cohesion (Compactness) = 0.349 Correlation to Collaboration = 0.95 Density = 13% Distance =2.24 Distance-Based Cohesion (Compactness) = 0.447 Baseline Post Pilot Shortest Path Freq. Proportion 1 1356 15% 2 4190 47% 3 2754 31% 4 475 5% 5 44 > .05% Shortest Path Freq Proportion 1 1700 15% 2 5718 51% 3 3172 28% 4 547 5% 5 33 > .05%
- 39. Business Value: Generational Level Improvements Baseline Post Pilot N/A 25-34 35 - 46 47-59 14% 11% 13% 10% 14% 13% 14% 14% 15% 12% 13% 13% 14% 12% 14% 14% Pop N/A 25-34 35-46 47-59 N/A 21 13% 9% 11% 10% 25-34 33 11% 9% 11% 10% 35-46 47 11% 9% 10% 9% 47-59 13 13% 12% 14% 14%
- 40. Business Value: Job Responsibility Level Baseline Post Pilot Improvements Pop A B C D E A 10 9% 11% 8% 11% 8% B 21 11% 9% 9% 11% 10% C 50 11% 12% 11% 12% 12% D 21 15% 9% 10% 13% 11% E 12 13% 8% 9% 9% 8% A B C D E 12% 13% 10% 15% 13% 11% 11% 10% 12% 11% 15% 16% 14% 16% 17% 16% 11% 11% 14% 12% 14% 10% 12% 13% 8%
- 41. Business Value: Work Location Level Baseline Post Pilot Improvements Pop A B C D E A 33 8% 9% 8% 12% 8% B 51 7% 13% 13% 11% 8% C 5 10% 13% 13% 12% 9% C 4 10% 7% 5% 5% 0% E 21 13% 17% 20% 15% 25% A B C D E 10% 12% 11% 16% 9% 9% 14% 14% 11% 11% 13% 17% 16% 15% 13% 10% 9% 5% 5% 0% 16% 19% 23% 20% 33%
- 67. Questions? David Stephens Email: [email_address] Twitter: dvdstphns Google Profile: dvdwstphns Facebook Profile: http://www.facebook.com/dvdstphns LinkedIn Profile: http://www.linkedin.com/in/dvdstphns
Editor's Notes
- A blog (a contraction of the term weblog ) is a type of website , usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video An Internet forum , or message board , is an online discussion site. Yahoo Groups, Google Groups Instant messaging ( IM ) is a form of real-time communication between two or more people based on typed text. A massively multiplayer online game (also called MMOG ) is a video game which is capable of supporting hundreds or thousands of players simultaneously A file hosting service , online file storage service , or online media center is an Internet hosting service specifically designed to host static content, typically large files that are not web pages Prediction markets are speculative markets created for the purpose of making predictions. Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata , typically in the form of tags that collectively and/or collaboratively become a folksonomy . Folksonomy is also called social taggin g A social cataloging application is aimed towards academics, and allows the user to post a citation for an article found on the internet or a website, online database like Academic Search Premier or LexisNexis Academic University A Web search engine is a tool designed to search for information on the World Wide Web . A social guide recommending places to visit or contains information about places in the real world such as coffee shops, restaurants, and wifi hotspots, etc. One such application is WikiTravel . Social Libraries allow visitors to keep track of their collectibles, books, records, and DVDs. Users can share their collections. Online chat can refer to any kind of communication over the Internet , but is primarily meant to refer to direct one-on-one chat or text-based group chat Virtual Worlds are services where it is possible to meet and interact with other people in a virtual environment reminiscent of the real world A wiki is a collection of Web pages designed to enable anyone with access to contribute or modify content all definitions from Wikipedia
- To qualify as an SNS, a service must: Enable users to publish. This must include profiles pages, and it may include blog posts, reviews, videos, photos, audio, and other content. Allow users to link to each other and interact with each other. The latter can happen in a variety of ways, for example, via email, instant messaging, chat, publicly posted messages, or voice and video interaction. Facilitate a true social network (i.e., It must facilitate to connect more than just two persons.). Dating Web sites are not social networking services because they are designed to connect one person with one other person at a time, but not to build and maintain a social network. Relate to the real world. Online communities that create an imaginary world are not social networking services. Virtual worlds (e.g., Second Life) and multiplayer online games (MOGs) (e.g., Diablo Online and World of Warcraft) are imaginary-world communities. While imaginary worlds do support social networks (and sometimes even social networking), these are not networks of real persons but of imaginary persons or avatars. Source: IDC: U.S. Consumer Online Attitudes Survey Results, Part III: Social Networking June 2008 Build connections with people you trust or with people with common interests
- IDC: “The Business Value of Social Networking Applications” October 2007
- Jeremiah Owyang, Web Strategist from Forrester Research http://www.web-strategist.com/blog/2008/07/15/50-ways-to-use-social-media-listed-by-objective/
- IDC: “The Business Value of Social Networking Applications” October 2007
- IDC: “The Business Value of Social Networking Applications” October 2007
- IDC: “The Business Value of Social Networking Applications” October 2007
- Here are some interesting research findings made by the American Management Association . Understand that these are not meant to generalize or stereotype, but to provide guidelines that may help shed some light on different people’s perspectives. You already know that people in your organization and beyond see the world differently than one another , and that this can lead to problems when trying to get things done . The Baby Boomers are those born between 1946-1964. Defining events include Television, the Civil Rights Movement, and prosperity. They value health and wellness, personal growth, and involvement. Generation Xers are those born between 1965-1980. Watergate, MTV, and the Fall of the Berlin Wall are defining events for this generation. They value diversity, global thinking, and pragmatism. Generation Yers are those born after 1980. Defining events include school violence, multiculturalism, and TV talk shows. They value civic duty, achievement and diversity. No wonder we sometimes have problems understanding, and being understood!
- NOTE: second bullet point refers to concepts described in Malcom Gladwell’s book, The Tipping Point . Choose groups that have the greatest need for sharing knowledge: People involved in researching technology or market trends People tasked with generating new product or service proposals Cross-discipline interactions where experts can help
- When the inevitable happens – more people start using your social environment beyond your pilot group (this is a good thing), understand that: Analysts have identified a pattern of 90:9:1 where 90% of users are lurkers/readers , 9% are active participants, and 1% are early adopters and evangelists. If only a small number of people are regular publishers of content in the blogs, bookmarks and communities areas, there is still a large potential benefit to the rest of the organization who can learn of best practices, opportunities and knowledge resources they otherwise would not have been aware of. If you have participants who seem overwhelmed, encourage them to simply Dogear and share their existing bookmarks. It’s an easy thing to do, and doesn’t require too much effort. Activities by their nature will be used by most of the participants who are initially collaborating. Others joining the activity in progress can quickly get up to speed based on the material already in the activity. Profiles are useful even if nobody updates them! This is because the information found in a person’s Profile is automatically presented from an underlying directory, like an LDAP.
- Find the “mavens”, “connectors”, and “salesmen” – people who: everyone goes to when they need to know what’s going on are “plugged in” to your organization and share what they learn with many can persuade others to become enthusiastic participants
- Social Network Analysis (SNA) is a set of methods and statistics that reveals the hidden connections that are important for sharing information, decision-making, and innovation. Data for an SNA is typically collected by surveying an identified group of people, asking them to answer questions about the relationship with every other person in the group. A typical question might be: "Please indicate how often you communicate with this person" where the answers are Very Infrequently, Infrequently, Frequently, Very Frequently. The surveys typically take a respondent only 20-30 minutes to complete. The data from these surveys are used to generate diagrams that make the individuals and the connections between them visible. A complete SNA from determining the range of questions to final report takes 6-8 weeks of elapsed time.
- http://www.flickr.com/photos/jwlphotography/2186365129/ Brainstorm with early adopters from the pilot participants to think about the most appropriate usage of the tools for your organization. Consider using Lotus Connections during this collaboration process for first hand experiences with this new way of working. Conduct a Train the advocate session with your pilot “champions” so that they can teach others easily. Consider setting up lunch-and-learn sessions for end users throughout the life of your pilot (or until you reach a ‘tipping point’) Set up regular checkpoints with the early adopters to capture and share learnings from the pilot. Encourage these participants to blog about their experiences and exchange ideas on Lotus Connections. After a 1-2 month period, assess how much the teams in the pilot have achieved in relation to the deployment goals. If necessary brainstorm changes to your organization’s use of the tools for better effectiveness.
- Many of us are familiar with Malcom Gladwell’s book, The Tipping Point , in which he explains how diseases, ideas, fashions, and more can spread epidemically from a humble beginning of a few “infected” people. Marketers have taken this concept to heart and have targeted their messages to a few people – mavens , connecters , and salesmen – to “seed” an epidemic marketing campaign. For example, you could just rely on your pilot participants to spread the word , assuming you were able to entice those mavens, connectors, and/or salespeople in your organization to participate. While this is a valid approach in consumer markets, it bears mentioning that people in your organization may not be that well connected – which is why you’re piloting social software in the first place! However, if you combine the concept of viral, or word-of-mouth marketing with more traditional mass-marketing approaches, you can “infect” many more “seeds” at the onset . And even if, say half of them only tell one other person about your new social networking environment, you will have reached many more people than had you only relied on your group of pilot participants to spread the word. So, advertise your new social networking environment using traditional methods – email announcements, feature story on your intranet homepage, etc. But, add a “Share this with others” link at the top and bottom of each, for example. I actually did this with a newsletter I began writing last October in order to grow my subscribers quickly. A simple button at the top and bottom of my email newsletter that read, “Send to others!” – which did exactly what the “Forward” button does – did wonders for spreading my newsletter to several hundred colleagues in the space of a few months. This idea came from: Viral Marketing for the Real World, by Duncan J. Watts and Jonah Peretti Harvard Business Review, May 2007 Watts is the author of Six Degrees: The Science of a Connected Age (Norton, 2003)
- Brainstorm with early adopters from the pilot participants to think about the most appropriate usage of the tools for your organization. Consider using Lotus Connections during this collaboration process for first hand experiences with this new way of working. Conduct a Train the advocate session with your pilot “champions” so that they can teach others easily. Consider setting up lunch-and-learn sessions for end users throughout the life of your pilot (or until you reach a ‘tipping point’) Set up regular checkpoints with the early adopters to capture and share learnings from the pilot. Encourage these participants to blog about their experiences and exchange ideas on Lotus Connections. After a 1-2 month period, assess how much the teams in the pilot have achieved in relation to the deployment goals. If necessary brainstorm changes to your organization’s use of the tools for better effectiveness.
- When your IT organization is ready to scale the use of the tools, publicize the availability of Lotus Connections along with examples of best practice usage. Use activity templates as a way to communicate the steps for using Lotus Connections. Encourage evangelists to post screencasts or other overviews with their experiences. Track the usage of Lotus Connections and identify areas where teams rely on tools such as Activities. Prepare your IT organization to support the use of the tool based on the business needs of your organization.
- IBM Business Consulting Services © Copyright IBM Corporation 2006 Method – Vitality, Surveys Perceived Value – Surveys Business Value – Target A Key Performance Indicator, Correlate Increased Network Density and Usage with effects New Hire Process – How long does it take to engage a new Hire? ( what are your HR measurements for this?) Design to Manufacture Process – How long does it take now, How long once the Social Network in place? Customer Satisfaction Measures – What do you measure now? What are customer sat numbers after establishment of a social Network. Do you have existing measures for collaborative effectiveness now?
- IBM Business Consulting Services © Copyright IBM Corporation 2006 In Degree = how may people come into your node. Or how many people are aware of you. They go “into” you Out Degree = How many people you know, OR how may people you are aware of or connected to – This is your Ego. In the 9 week pilot period a sample user went from being known by 23 to 31, She expanded her direct connects from 23 to 35. Eignevector Ranking = How influential that node is based on # of people in the network – Statistical method. In this case there were 116 total test users, and she increased her influence from 16 to 15. Betweeness = how many people she sits between. How many people have to use her to get to another. In this case her ranking goes down because more direct connections were made (denser) which is good. This is also a good indicator of her ability to “Broker”. I may know many people but you may know on one. I can broker on your behalf, because you know me.
- IBM Business Consulting Services © Copyright IBM Corporation 2006 Density = # of Possible Connections OR The number of connected nodes divided by total # of possible connections. In this baseline 10% of the user community is “aware” or connected. Distance = Average Number of nodes it takes for one person to know another. In this case everyone is 2.28 steps away. Distance Based Cohesion = Similar to Density. Is group cohesion or loosely coupled. Deep statistcal method to measure group cohession. There are 1356 one to one connections or 15% of the population is directly connected There are 4190 connections that pass through 2 nodes or 47% of the population So forth and so on… Post POC you can see that the network became denser, meaning more 1 step and 2 step connections, fewer 3 to 5 steps. What does this mean – People in the network became more Aware of each other. Paths to collaboration were shortened. CORRELATION TO COLLABORATION Surveys before and after that ask 1) Who in the pilot community are you “aware of” and 2) who would you collaborate with?. Chances are very high (95%) that if you are aware of someone and what they are capable of you will reach out to collaborate with them. Go back to how we work today – Collaboration is KEY. How do you collaborate with. Do you collaborate only when your told to? Or do you naturally reach out to your network to see who can help? This is how a Social Network almost directly related to Collaboration.
- IBM Business Consulting Services © Copyright IBM Corporation 2006 Generations Age Gaps anyone? Trying to ingratiate/attract new hires and leverage existing and older peoples experience?? Tables relay density between different age groups. For example, (Recall definition of Density) in the 25 – 34 age group the density was 9% to its own age group, 11% to 35-46 and 10% to 47-59. After the pilot, people in that age group were denser (were aware of more people) across all age groups. REMEMBER – Awareness of the people in the network = increased the odds dramatically (95%) of those individuals to Collaborate -> Collaboration drives innovation. Innovation differentiates and =$$$ Density Number of connections that exist in the group out of 100% possible in that network General level of linkage. More points connected means quicker and more accurate information flow
- IBM Business Consulting Services © Copyright IBM Corporation 2006 Same with job Accountablities. People in different job roles became more aware of other people in other job roles. Cross Training Development <-> Engineering <-> Manufacturing Doctors<-> Nurses<-> Admistrators Accountants<->Operations<->Sales
- IBM Business Consulting Services © Copyright IBM Corporation 2006 Work Locations Global Economy, Acquistions,
- IBM Global Business Services © Copyright IBM Corporation 2006
- Customer background: Deutsche Bank is one of the world's leading international financial service providers. It currently manages approximately €1,126 billion in assets. With 73,114 employees, the bank serves more than 13 million customers in 76 countries. A strong position in the European market, and especially in the German market, is the basis for the bank's global activities. More than half of the bank's staff members work outside Germany. The bank offers customers a broad range of first-class banking services. Private client services range from account-keeping and cash and securities investment advisory to asset management. For corporate and institutional clients, the bank offers the full product assortment of an international corporate and investment bank - from payments processing and corporate finance to support with IPOs and M&A advisory. In addition, Deutsche Bank has a leading position in international foreign exchange, fixed-income and equities trading. An arm of Deutsche Bank, the Deutsche Bank Asset Management (DeAM) group combines asset management for institutional clients and private investors. As a global provider, it offers tailored products in equities, bonds and real estate. DeAM managed $670 billion in fiduciary assets at the end of 2005. http://w3-01.ibm.com/sales/ssi/rep_cr/w/0GLOS-73UN6W/nfd/index.html
- Customer Background: Intuit Inc. develops strategies for small-business customers as well as industry-specific business management solutions targeted to specific customer needs. The company also develops accounting solutions for large businesses. Quicken personal finance software, the company's first product, was introduced in 1984. Over the past two decades, more people have purchased Quicken than all other personal finance software products combined. Today, Quicken encompasses an integrated family of products and services that are used to manage all aspects of personal and small-business finances. Intuit also offers a broad range of tools to help businesses process payroll, manage employees, administer benefits programs and provide retirement plans. Many individual taxpayers use Intuit's TurboTax software, the one of the leading-selling tax software programs in the United States. Others utilize TurboTax Online, which is a popular online tax preparation and filing service. Intuit pioneered Instant Data Entry, which permits taxpayers to download 1099 investment data and W-2 wage data directly from the source into their individual tax returns. One in four individual tax returns completed in the United States is prepared using an Intuit tax product. The company also provides industry-leading tax-preparation software suites for professional accountants. http://w3-01.ibm.com/sales/ssi/rep_cr/e/0GLOS-79US8E/nfd/index.html
- Customer background: Established in 2007 from the merger of Mellon Financial Corporation and The Bank of New York Company, Inc., The Bank of New York Mellon is a leading asset management and securities services company that is focused on helping customers manage their financial assets and succeed in the rapidly changing global marketplace. Headquartered in New York, The Bank of New York Mellon has more than US$20 trillion in assets under custody or administration and more than US$1 trillion under management. http://w3-01.ibm.com/sales/ssi/rep_cr/6/0GLOS-78SLD6/nfd/index.html
- Customer background: Rheinmetall AG is a technology group for the automotive and defense industries. It has 19,200 employees worldwide and its annual sales are EUR 4.0 billion (2007). Rheinmetall was established in 1889 as Rheinische Metallwaaren- und Maschinenfabrik Actiengesellschaft. Today, Rheinmetall AG is a financially strong, internationally successful player in the markets for automotive components and defense equipment. The Automotive sector, parented by Kolbenschmidt Pierburg AG with its divisions Pistons, Air Supply, Pumps, Aluminum Technology, Plain Bearings, and Motor Service, specializes in modules and systems 'for every aspect of the engine'. The defense sector with its divisions Land Systems, Weapon and Munitions, Propellants, Air Defense, C4ISTAR and Simulation and Training, is one of Europe's leading suppliers and foremost specialist in the market for land forces equipment. http://w3-01.ibm.com/sales/ssi/rep_cr/c/0GLOS-7EESNC/nfd/index.html
- Customer background: The Film Foundation - the most prominent film-preservation organization in the United States - works to preserve and restore a broad range of films, including studio and independent features, avant-garde works, documentaries, newsreels, home movies and films from the silent era. The not-for-profit organization protects motion pictures and the rights of the artists who create them, educates the public about the importance of film preservation and raises the necessary funds to restore and preserve films. Founded in 1990 by world-renowned director Martin Scorsese and a distinguished group of fellow filmmakers, the Film Foundation has since funded the preservation and restoration work of more than 450 films that were facing an imminent risk of being lost. The organization has two headquarters sites, one located in Los Angeles and one located in New York City. http://w3-01.ibm.com/sales/ssi/rep_cr/e/0GLOS-73WPVE/nfd/index.html
- Customer Background: Moosejaw Mountaineering and Backcountry Travel, Inc. (Moosejaw) has a marketing strategy that stands out in retail advertising with a very likable brand personality. The Michigan-based outdoor-goods retailer bypasses the traditional marketing strategies employed by most of its competitors, choosing to focus on building a community of shoppers loyal to both the brand and the company's culture. http://w3-01.ibm.com/sales/ssi/rep_cr/g/0GLOS-7FFSQG/nfd/index.html
- Customer Background: Founded in 1946, Adolfson & Peterson Construction (A&P) is a leading general contractor and construction manager offering a range of services related to advanced planning, development support, construction management, occupancy transition and facilities solutions to owners, architects, and developers. Ranked among the top 75 U.S. construction companies, A&P has over 50 Leadership in Energy and Environmental Design (LEED) accredited professionals on staff and has been an active member of the U.S. Green Building Council (USGBC) since 2002. http://w3-01.ibm.com/sales/ssi/rep_cr/f/0GLOS-7CXKKF/nfd/index.html
- Customer background: Based on the largest knowledge platform in the Netherlands, Kennisportal.com offers a unique platform for visitors who are looking for expertise and solutions concerning information and communications technology (ICT), business solutions and company-based issues. This expertise is offered via easy-to-find and promoted articles on the Kennisportal.com community. The articles and content are contributed by participating customers of Kennisportal.com who pay a fee for the ability to contribute content. In return, customers get insight and details on which Kennisportal.com visitors download their articles. Using this concept, Kennisportal.com provides a unique, trust-based, pull-marketing mechanism for its customers that leads to new potential customer contacts. More than 2,000 company and ICT articles are published, offering Kennisportal.com's customers: - Maximum &quot;Google-traceability&quot; - Maximum visibility in their (new) target groups - Lead generation and qualification. With 50,000 visitors per month, Kennisportal.com is valued by its visitors because content is authenticated and contributors are visible, well-known experts in their respective knowledge areas. http://w3-01.ibm.com/sales/ssi/rep_cr/c/0GLOS-7CECSC/nfd/index.html
- Customer background: Saxion University of Applied Science (Saxion) is based in the eastern Netherlands in Enschede, Deventer and Apeldoorn. Saxion has approximately 20,000 students and 2,000 employees. Saxion's mission is to be a leader in quality education. http://w3-01.ibm.com/sales/ssi/rep_cr/6/0GLOS-7CVCT6/nfd/index.html
- Customer background: We're responsible for the safety of civil aviation. The Federal Aviation Act of 1958 created the agency under the name Federal Aviation Agency. We adopted our present name in 1967 when we became a part of the Department of Transportation. Our major roles include: Regulating civil aviation to promote safety Encouraging and developing civil aeronautics, including new aviation technology Developing and operating a system of air traffic control and navigation for both civil and military aircraft Researching and developing the National Airspace System and civil aeronautics Developing and carrying out programs to control aircraft noise and other environmental effects of civil aviation Regulating U.S. commercial space transportation http://www.faa.gov/about/mission/activities/
- Customer background: Imerys is an international supplier of high-performance minerals to the polymer and coatings markets. The company operates kaolin assets in the major kaolin regions of the world -- Cornwall (UK), middle Georgia and Brazil -- and has a global carbonate business with production facilities in Europe, Asia and North and South America. Imerys’ infrastructure and logistics network is able to provide unmatched coverage of kaolins and carbonates to the global paper industry. The company employs approximately 2900. http://w3-01.ibm.com/sales/ssi/rep_cr/h/0GLOS-7F3LGH/nfd/index.html
- Laurisa Rodriguez Director of Social Software Thought Leaders [email_address] Twitter: @laurisa www.thoughtleaders.com Twitter: @thought_leaders