Family Business 2.0 - Social Media Tools
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The document discusses how social media can be used as a tool for family businesses. It notes that social media requires engagement from businesses and represents a fundamental shift in how companies communicate and connect with customers. The document provides an overview of best practices for using social media, including listening to customers, engaging with them on various platforms, and protecting one's brand online. It suggests businesses consider where their customers engage online and whether their competitors are using social media before starting their own efforts.
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Family Business 2.0 - Social Media Tools
- 1. Family Business 2.0Tools for today’s family businesses. Using Social media to build your brand, expand your reach and save your time.
- 2. Our partners
- 3. Social media is just that – SOCIAL and it requires engagement ©PMG Public Relations, LLC 2009
- 4. Social Media 101 Viral-WHAT IS IT? Brand evangelists Brand protection and customer service Gives legs to off-line traditional media efforts ©PMG Public Relations, LLC 2009
- 5. “It is not a fad.It is a fundamental shift in the way we communicate.” - Marta Kagan, Bonafide Marketing Genius ©PMG Public Relations, LLC 2009
- 6. The usual suspects… ©PMG Public Relations, LLC 2009
- 7. Is social media right for my company? ©PMG Public Relations, LLC 2009
- 8. Look at where your customers are… Are your customers engaging in social media in their business or professional lives? How do your customers receive news? What are your competitors doing? ©PMG Public Relations, LLC 2009
- 9. What if “they” do not sing my praises? ©PMG Public Relations, LLC 2009
- 10. Listen ©PMG Public Relations, LLC 2009
- 11. ©PMG Public Relations, LLC 2009
- 12. Engage Forums Blog comments Social media tools – Twitter, Facebook, YouTube, etc. ©PMG Public Relations, LLC 2009
- 13. PUSH vs. PULL Marketing ©PMG Public Relations, LLC 2009
- 14. Traditional media is so volatile now. Social media allows you go straight to your customers and have a conversation. ©PMG Public Relations, LLC 2009
- 15. If you do nothing else… ©PMG Public Relations, LLC 2009
- 16. Protect your brand. ©PMG Public Relations, LLC 2009
- 17. http://namechk.com ©PMG Public Relations, LLC 2009
- 18. Questions and Discussion ©PMG Public Relations, LLC 2009
- 19. Upcoming webinars Is Facebook really a business tool? Thursday, December 10, 2009, 11:00 – 12:00 How to “Tweet” in 5 minutes or Less Per Day and Why You Would Want To Thursday, February 25, 2010, 11:00 – 12:00. The hidden tools of Linked In. Thursday, May 27, 2010, 11:00 – 12:00 Register at: http://vfbi.eventbrite.com/
- 20. Thanks for your attention and time!