Google Top 10 Tips

•Télécharger en tant que PPT, PDF•

3 j'aime•394 vues

David Viney

Top 10 tips to Get to the Top on Google from leading UK SEO Expert, David Viney.

Technologie Design

Get to the top on Google 10 tips to get your website to the top of the major search engines David Viney UK SEO Expert

[object Object],[object Object],[object Object],[object Object],[object Object],1. See the size of the prize The (real) dotcom boom has only just begun “ Internet Prices on the High Street” “ The Best of Both Worlds” Where will we be in 2020?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2. Court the Crawl How to get listed by Google

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3. Find phrases that pay Mine the biggest marketing database in the history of mankind “ rug” # daily searches (P): 10,400 # competing pages (C): 35,200,000 KEI (P^2/C): 3.073 Rug is more than 4 times as popular a search, but present in less than half the number of pages “ carpet” # daily searches (P): 2,300 # competing pages (C): 82,600,000 KEI (P^2/C): 0.064

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4. Target the long tail And reduce your Cost of Acquisition substantially Demand Supply Relative Oversupply (e.g. “ski chalet”) Relative Undersupply (e.g. “catered ski chalet chamonix”) P & C (rebased) Increasing key-phrase length

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5. Prime your Pages The art of SEO Copy-writing & three simple rules 1 Keyword Prominence text nearer to the front carries more weight Good : “business printing from Chambers” Bad : “Chambers: we offer business printing” 2 Keyword Proximity text closer to each other carries more weight “ business card printing & leaflet printing” Better than : “business card & leaflet printing” 3 Keyword Density reduce incidence of irrelevant & filler words Good : “business printing” Bad : “business printing and more”

[object Object],[object Object],[object Object],[object Object],[object Object],6. Land the Links At it’s heart, the Google Algorithm is really very simple! 1 Link Quantity the more links the better (up to a point) Google is like a digital democracy – where a link from another site is like a vote for yours 2 Link Quality some votes carry more weight than others! Votes from well-established sites in a similar niche and using keyword-rich text are the best!

[object Object],[object Object],[object Object],[object Object],[object Object],7. Pay only for campaigns Or you will be dependent on Adwords for the rest of your life! Going broke on Google Adwords? If you think it costs a lot to buy paid positions now, just wait until the internet delivers 40% of all sales!

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8. Get your business on the Map! Where’s the web going? It’s going local! Ever heard of Google Ride Finder, Google Transit or Google Street View?

[object Object],[object Object],[object Object],[object Object],[object Object],9. Continually Tune & Tweak SEO is less like a battle and more like a war

[object Object],[object Object],[object Object],[object Object],10. Play the long game It’s not the hare that wins the race!

Above all… Remember SEO is just one aspect of marketing… … which is, in itself, just one aspect of running a successful business… Don’t get obsessed! After all, that’s what people like me are for!

Affordable SEO training for business start-ups SEO Campaigns for growing businesses Get 20% off RRP on our new and already best-selling SEO Book Or 10% off one of our SEO training courses for Business StartUps http://www.get-to-the-top-on-google.com

Recommandé

Ses Bstartup SeminarDavid Viney

Split Tests | Marketing Funnel | Facebook Ad Hacks | Content Marketing Strate...Roland Frasier

Business Intelligence | Competitive Intelligence | Business Intelligence ToolsRoland Frasier

Prabhat Shah — Taking Amazon Advertising to the Next LevelSemrush

Website Owner’s Complete Guide 2-in-1: Choosing Domain and HostingHelen Stark

Is Conversion Rate Optimization a Dead-End?Bryan Eisenberg

Growth Hacking Strategies For Rapid GrowthRoland Frasier

How to convert more blog visitorsBryan Eisenberg

Recommandé

Ses Bstartup SeminarDavid Viney

Split Tests | Marketing Funnel | Facebook Ad Hacks | Content Marketing Strate...Roland Frasier

Business Intelligence | Competitive Intelligence | Business Intelligence ToolsRoland Frasier

Prabhat Shah — Taking Amazon Advertising to the Next LevelSemrush

Website Owner’s Complete Guide 2-in-1: Choosing Domain and HostingHelen Stark

Is Conversion Rate Optimization a Dead-End?Bryan Eisenberg

Growth Hacking Strategies For Rapid GrowthRoland Frasier

How to convert more blog visitorsBryan Eisenberg

Big House Elevator - Edd WilsonEdd Wilson

Viral Videos | Marketing Strategies | Marketing | Content Marketing | SEORoland Frasier

Ungagged 2015 Las Vegas 17 SEO, Conversion & Monetization TemplatesRoland Frasier

Seo BookAhsan Awan Seo

Online SEO MeetupSemrush

Search engine optimisation seminar - Glos/Bris Autumn 2010Business Link South West - Events

Kevin Indig @ The family: Massive revenue without a sales-teamKevin Indig

Message Match: Make Money from PPC with Copy ContinuityInternet Marketing Software - WordStream

Andreas Dzumla — Google's Hogging Half Your Traffic: How to Get it BackSemrush

The ABC's of SEOTrafficInjectors

Advanced Content Creation, SEO & StorytellingCasey Armstrong

Das ist Marketing Stuttgart: This Is Marketing Stuttgart: Präsentation zur Ku...Roland Frasier

How to Design a High Converting Landing PageBryan Eisenberg

Waking up in Seattle: you're the one that they want!Margot Bloomstein

SEO in the Age of Siri and AlexaActiveCanvas Digital Marketing

"Freemium SaaS: the good, the bad & the ugly”  by Nick Franklin @ChartMogulTheFamily

Best Practices in Email Design & Development: HighRoad Solution WorkshopLitmus

Oli Gardner - Frankenpage: Using A Million Little Pieces of Data to Reverse ...Marketing Festival

How to Master Your PPC Performance semrush_webinars

The 7 Principles of Conversion Centered DesignKissmetrics on SlideShare

Using SEO to Build Your BusinessSpryIdeas

Using SEO to Build Your BusinessKatie Spence

Contenu connexe

Tendances

Big House Elevator - Edd WilsonEdd Wilson

Viral Videos | Marketing Strategies | Marketing | Content Marketing | SEORoland Frasier

Ungagged 2015 Las Vegas 17 SEO, Conversion & Monetization TemplatesRoland Frasier

Seo BookAhsan Awan Seo

Online SEO MeetupSemrush

Search engine optimisation seminar - Glos/Bris Autumn 2010Business Link South West - Events

Kevin Indig @ The family: Massive revenue without a sales-teamKevin Indig

Message Match: Make Money from PPC with Copy ContinuityInternet Marketing Software - WordStream

Andreas Dzumla — Google's Hogging Half Your Traffic: How to Get it BackSemrush

The ABC's of SEOTrafficInjectors

Advanced Content Creation, SEO & StorytellingCasey Armstrong

Das ist Marketing Stuttgart: This Is Marketing Stuttgart: Präsentation zur Ku...Roland Frasier

How to Design a High Converting Landing PageBryan Eisenberg

Waking up in Seattle: you're the one that they want!Margot Bloomstein

SEO in the Age of Siri and AlexaActiveCanvas Digital Marketing

"Freemium SaaS: the good, the bad & the ugly”  by Nick Franklin @ChartMogulTheFamily

Best Practices in Email Design & Development: HighRoad Solution WorkshopLitmus

Oli Gardner - Frankenpage: Using A Million Little Pieces of Data to Reverse ...Marketing Festival

How to Master Your PPC Performance semrush_webinars

The 7 Principles of Conversion Centered DesignKissmetrics on SlideShare

Tendances (20)

Big House Elevator - Edd Wilson

Viral Videos | Marketing Strategies | Marketing | Content Marketing | SEO

Ungagged 2015 Las Vegas 17 SEO, Conversion & Monetization Templates

Seo Book

Online SEO Meetup

Search engine optimisation seminar - Glos/Bris Autumn 2010

Kevin Indig @ The family: Massive revenue without a sales-team

Message Match: Make Money from PPC with Copy Continuity

Andreas Dzumla — Google's Hogging Half Your Traffic: How to Get it Back

The ABC's of SEO

Advanced Content Creation, SEO & Storytelling

Das ist Marketing Stuttgart: This Is Marketing Stuttgart: Präsentation zur Ku...

How to Design a High Converting Landing Page

Waking up in Seattle: you're the one that they want!

SEO in the Age of Siri and Alexa

"Freemium SaaS: the good, the bad & the ugly”  by Nick Franklin @ChartMogul

Best Practices in Email Design & Development: HighRoad Solution Workshop

Oli Gardner - Frankenpage: Using A Million Little Pieces of Data to Reverse ...

How to Master Your PPC Performance

The 7 Principles of Conversion Centered Design

Similaire à Google Top 10 Tips

Using SEO to Build Your BusinessSpryIdeas

Using SEO to Build Your BusinessKatie Spence

Search Engine OptimisationjbellWCT

Web Marketing Success 2012PlusROI Online Marketing

Traffic mastermindNasimAkhter10

Web Traffic Flood.pdfZeshanRaj

Internet marketing 101National Reputation

SEO MYTHS - 2017Filipp Paster

18 SEO Myths to Leave Behind in 2017 Tausif Al Hossain

Mobile business empire - Your Business on the Run!Jenna Cullins

Wordpress + SEO: Tips and Tricksinsiteadvice

Why Content Marketing Alone is Not Enough to RankTommy Landry

Mobile business empire IvanPaunovic7

SEO for E-commerce WebsitesMitali P

Seo a comprehensive guide for beginnersKazi Aminul Islam

Seobook53manoviroy

Get More Sales Through Better Search Engine Optimization (SEO) and Social Eng...Duncan Connor

Web Marketing Week3cghb1210

Kamloops2012 Online Marketing for Heritage OperatorsPlusROI Online Marketing

Search Engine Optimization Class-3M. Towfiqul Arafat

Similaire à Google Top 10 Tips (20)

Using SEO to Build Your Business

Search Engine Optimisation

Web Marketing Success 2012

Traffic mastermind

Web Traffic Flood.pdf

Internet marketing 101

SEO MYTHS - 2017

18 SEO Myths to Leave Behind in 2017

Mobile business empire - Your Business on the Run!

Wordpress + SEO: Tips and Tricks

Why Content Marketing Alone is Not Enough to Rank

Mobile business empire

SEO for E-commerce Websites

Seo a comprehensive guide for beginners

Seobook53

Get More Sales Through Better Search Engine Optimization (SEO) and Social Eng...

Web Marketing Week3

Kamloops2012 Online Marketing for Heritage Operators

Search Engine Optimization Class-3

Dernier

Commit 2024 - Secret Management made easyAlfredo García Lavilla

SIP trunking in Janus @ Kamailio World 2024Lorenzo Miniero

DMCC Future of Trade Web3 - Special EditionDubai Multi Commodity Centre

Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Mark Simos

The Future of Software Development - Devin AI Innovative Approach.pdfSeasiaInfotech2

Designing IA for AI - Information Architecture Conference 2024Enterprise Knowledge

Install Stable Diffusion in windows machinePadma Pradeep

"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...Fwdays

"Debugging python applications inside k8s environment", Andrii SoldatenkoFwdays

DevEX - reference for building teams, processes, and platformsSergiu Bodiu

Search Engine Optimization SEO PDF for 2024.pdfRankYa

Vertex AI Gemini Prompt Engineering TipsMiki Katsuragi

What's New in Teams Calling, Meetings and Devices March 2024Stephanie Beckett

Training state-of-the-art general text embeddingZilliz

"ML in Production",Oleksandr BaganFwdays

Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostZilliz

My INSURER PTE LTD - Insurtech Innovation Award 2024The Digital Insurer

Human Factors of XR: Using Human Factors to Design XR SystemsMark Billinghurst

Connect Wave/ connectwave Pitch Deck PresentationSlibray Presentation

Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Patryk Bandurski

Dernier (20)

Commit 2024 - Secret Management made easy

SIP trunking in Janus @ Kamailio World 2024

DMCC Future of Trade Web3 - Special Edition

Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)

The Future of Software Development - Devin AI Innovative Approach.pdf

Designing IA for AI - Information Architecture Conference 2024

Install Stable Diffusion in windows machine

"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...

"Debugging python applications inside k8s environment", Andrii Soldatenko

DevEX - reference for building teams, processes, and platforms

Search Engine Optimization SEO PDF for 2024.pdf

Vertex AI Gemini Prompt Engineering Tips

What's New in Teams Calling, Meetings and Devices March 2024

Training state-of-the-art general text embedding

"ML in Production",Oleksandr Bagan

Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost

My INSURER PTE LTD - Insurtech Innovation Award 2024

Human Factors of XR: Using Human Factors to Design XR Systems

Connect Wave/ connectwave Pitch Deck Presentation

Integration and Automation in Practice: CI/CD in Mule Integration and Automat...

Google Top 10 Tips

1. Get to the top on Google 10 tips to get your website to the top of the major search engines David Viney UK SEO Expert

10.

11.

12. Above all… Remember SEO is just one aspect of marketing… … which is, in itself, just one aspect of running a successful business… Don’t get obsessed! After all, that’s what people like me are for!

13. Affordable SEO training for business start-ups SEO Campaigns for growing businesses Get 20% off RRP on our new and already best-selling SEO Book Or 10% off one of our SEO training courses for Business StartUps http://www.get-to-the-top-on-google.com