SlideShare a Scribd company logo
1 of 40
Download to read offline
CarSalesSpecialist.com
Connecting Marketing to Results
S T R AT E G I C PA R T N E R S H I P
What We Offer:
How would You Like
Hundreds of Phone Ups a
month to your Sales Team?
AutoTrader.com Results
for a Fraction of the Cost?
Vehicle Shopper Path to Purchase Study
2013 Polk Automotive Buyer Influence Study2013 Polk Automotive Buyer Influence Study
-commissioned by AutoTrader.com with R.L. Polk & Co.-commissioned by AutoTrader.com with R.L. Polk & Co.
ExpectationsExpectations:: “Approximately 2 out of 3 of all car buyers do not contact the dealership prior to their first visit, with 62% of
Used Car Buyers and 67% of New Car Buyers citing “walked in” as the most common method of establishing initial contact.
Phone calls remain the second most-popular form of contact for 26% of Used Car Buyers and 21% of New Car Buyers.”
Conclusion:Conclusion: “Automotive Marketers NEED to“Automotive Marketers NEED to
havehave a broad Internet marketing strategy, Including a
strong presence in the Online InventoryOnline Inventory
MarketplaceMarketplace, in order to effectively reach and
influence shoppers wherever they are online.”
Third-party Third-party
Dealer Dealer
OEM OEM
Search Search
2014 NIELSEN – Car Buyer Intentions2014 NIELSEN – Car Buyer Intentions
04.15.201404.15.2014
“[M]ore than half of online consumers in
North America (56%) expect to buy a new
or used car in the next 24 months.”
… (34% new vs. 22% used)
What drives purchase decisions?What drives purchase decisions?
Nearly half (46%) say that advertising via websites is “very helpful” when considering theNearly half (46%) say that advertising via websites is “very helpful” when considering the
purchase of a car, compared to the following:purchase of a car, compared to the following:
What Online Sites Are Considered Most Informative for a Car Purchase?What Online Sites Are Considered Most Informative for a Car Purchase?
According to Nielsen’s survey, 80% of North American respondents in the market to buy a new car say that aside from
financial reasons, an emotional love of driving is the biggest trigger of automotive sales. Owning a car to fulfill utilitarian
needs (71%) or to reflect a symbol of status (51%) are other motivators that will spur future automotive demand.
Websites TV Magazines Newspapers Mobile Radio
46% 42% 32% 29% 21% 20%
OEM Review Sites Dealer Social Media Video Other 3 Party
65% 41% 38% 34% 23% 38%
Note: The Nielsen study appears to concur with the Polk study above. While
manufacturer sites (OEM) carry great weight, 3rd
Party sites overall (Review Sites, Social
Media, Video, and other 3rd
Party sites) are also considered Most Informative.
Video DominatesVideo Dominates
Digital Dealer 2014 Reports
Video Drives Auto SalesVideo Drives Auto Sales
Over 50% of Consumers watch 30+ minutes
of video before purchase.
1 in 4 watch 60+ minutes of video prior to
purchase.
Other 2014 Video Stats:
Retail site visitors who view video ... are 64% more
likely to purchase than other site visitors. (Comscore)
82% of Marketers say that video email marketing is
effective (ReelSEO)
57% of consumers say that product videos make them
more confident in a purchase and less likely to return
an item, up from 52% a year ago. (MediaPost)
YouTube reaches more adults aged 18-34 than any TV
network (Nielsen)
Mobile makes up almost 40% of YouTube’s global
watch time (YouTube)
Mobile and tablet shoppers are three times as likely
to view a video as laptop or desktop users (Forbes)
70% of mobile searches lead to action on websites
within one hour. (Iacquire.com w/ Survey Monkey)
49% of consumers took action immediately
after watching video.
Video search had a 41% higher click through
rate.
84% of Car Shoppers Watch84% of Car Shoppers Watch
Video Before BuyingVideo Before Buying
Video Turns Shoppers Into BuyersVideo Turns Shoppers Into Buyers
*** ***
The Perfect Solution to Aid in Marketing your Inventory OnlineThe Perfect Solution to Aid in Marketing your Inventory Online
In Strategic Partnership to Provide Dealerships with
Extreme Value to DealerExtreme Value to Dealer
Empowers You, the Dealer, to:Empowers You, the Dealer, to:
Market Your Inventory on Top US & CAN WebsitesTop US & CAN Websites
Seamlessly Maintain BrandMaintain Brand Consistency
Generate Real Time & ExclusiveReal Time & Exclusive Leads
See Appendix for Competitive Analysis
And
More
Motor
Auctions
Classifieds
VSLPs
Vehicle Specific Landing Pages
Vehicle
Information
xxx xxxxxxxxx
xxxx xxxxxxx
Craigslist
Twitter
VSLPs
Vehicle Specific Landing Pages
Vehicle
Information
xxx xxxxxxxxx
xxxx xxxxxxx
How does Automotive Syndication work?
All Leads (Phone Ups & Form Submits) Are Tracked & RecordedAll Leads (Phone Ups & Form Submits) Are Tracked & Recorded
ADS Are Posted On:
YouTube (Google+ Inc.)
Backpage.com
Craigslist
eBay
Facebook
Twitter
POST ADSPOST ADS
In a single interfaceIn a single interface
See Appendix for Competitive Analysis
Motor
Auctions
ClassifiedsAnd
More
Landing Pages are CreatedLanding Pages are Created
Your Branded YouTube Channel is CreatedYour Branded YouTube Channel is Created
Videos are CreatedVideos are Created
All Videos are posted to their specific Landing PagesAll Videos are posted to their specific Landing Pages
as well as their Branded YouTube Channelas well as their Branded YouTube Channel
All Visitors in every Platform are directed on Click
to Vehicle Specific Landing Pages (VSLPs)
Craigslist
Vehicle Specific Information Pages (VSLPs)
are Created for Every Vehicle in Your Inventory
Clicked Traffic is
Routed to a VSLP.
VVehicleehicle SSpecificpecific
IInformationnformation PPageage
Schedule a Test Drive
Call You on a Tracking Number
Watch a YouTube Video (if using
YouTube)
Visitor Engagement Options on VSLP :
Get More Info
Get a Trade-In Appraisal
Complete a Credit Application
YouTube
eBay
Craigslist
Backpage
We Post Your Ads On Some of the
Most Frequently Visited Site On The Internet
Alexa.com
Has Determined That These AreHas Determined That These Are
Among The Top Sites ThatAmong The Top Sites That
Car Buyers Are Visiting.Car Buyers Are Visiting.
We Have Chosen Six Sites WithWe Have Chosen Six Sites With
The Greatest ROI for Our Clients:The Greatest ROI for Our Clients:
Work In Progress:
●
Kijiji and
Craigslist
eBay
YouTube
Backpage
Facebook
Twitter ● Pinterest
Grid View
Easy to Use Interface
Visually displays: Vehicles “on your lot" as well asVehicles “on your lot" as well as
Toggle Between List, Grid, and Smart ViewsToggle Between List, Grid, and Smart Views
User Initiated Actions Start From This PageUser Initiated Actions Start From This Page
List View
Grid View
Live ads on “syndicated websites”Live ads on “syndicated websites”
Dashboard has 3 Views in which to Work
Smart View TechnologySmart View Technology Automatically Places Priority Posting On Those
Cars in Your Inventory That Have the Overall Best Sales in the Market
Dealer inventory is grouped into categories
Top lead generators
Price Advantage
National best sellers
Sub $10K
Aged inventory
Duplicate models in stock
Top Lead Generators based on Craigslist Market results
Price Advantage cross-referenced with Edmunds values
Applied whether dealer is DIY or Hands-free
Set It, Forget It, and Focus On Closing More Sales
Smart View is specifically designed for maximizing Craigslist results using business intelligenceSmart View is specifically designed for maximizing Craigslist results using business intelligence
*
Every Ad Generated is Tracked:
Unique Tracking Number
●
Calls Are Tracked and Recorded
●
Lead Source are recorded
●
Vehicle is recorded (exclude YT vids)
●
Phone Number is Captured
●
Name is Captured when possible
Link to Landing Page
You Know Where yourYou Know Where your
Leads are coming fromLeads are coming from
•
10% of Leads Are Online Form Submits
•
Lead Generation from Every Ad
on Every Syndicated Site
•
90% of the Leads Are Phone Calls90% of the Leads Are Phone Calls
•
??? Walk-Ins ??? Think Video – Mobile Video
INCOMING LEADS:INCOMING LEADS:
Lead GenerationLead Generation
Reporting
Leads Report captures All
Calls & Form Submits
Name
Contact info
Vehicle
Ad source
Records live phone calls
Leads can be exported to dealer’s
CRM via ADF email export
We Create a YouTube Video for Every Vehicle in Your InventoryWe Create a YouTube Video for Every Vehicle in Your Inventory
Videos Are Automatically Created Using your inventory XML Datafeed
60-sec Videos Are Created Using Photos
Voice-Overs Are Created Using Vehicle Info
Dealer Can Imbed Videos Anywhere They Like On the Web
(No Copyright Infringements)
SERP Rankings as a Side Benefit when Feed is Optimized for SEO
USER
INTERFACE
*
YouTube the FutureYouTube the Future
Google says 80% of Search Results Video by 2016Google says 80% of Search Results Video by 2016
Dealer Branding carries into YouTube channelDealer Branding carries into YouTube channel
Dealer example: Since Feb 2013, this dealer has generated 800+ videos resulting in 5188 views
•
Average engagement
time for a web video is
10X higher than a static
page
•
36% of people say they
are more likely to seek
out information about a
vehicle after watching a
video online
Your Branded YouTube Channel is Automatically CreatedYour Branded YouTube Channel is Automatically Created
All Videos Will Be Uploaded to YouTube ChannelAll Videos Will Be Uploaded to YouTube Channel
USER
INTERFACE
*
YouTube:YouTube:
DEALER TIP:
Quick Plus is the recommended posting method for dealers Quick Plus is the recommended posting method for dealers 
who prefer to personally control their listings to Craigslist. who prefer to personally control their listings to Craigslist. 
Prioritize inventoryPrioritize inventory 10th most visited website in the US10th most visited website in the US
Control look of adControl look of ad 50+ BILLION page views per month50+ BILLION page views per month
Post on specific daysPost on specific days 700+ local markets covered700+ local markets covered
Posting to Craigslist (2 Ways):
1. Manually Yourself (Single Units OR In Bulk w/ Quick Plus)
2. Hands Free – Using Smart View Technology
Currently Returning 1.1 Leads Per AdCurrently Returning 1.1 Leads Per Ad with the $5 ad platformwith the $5 ad platform
1
Note: We make no income claims. Results are examples that other users are having.
11
Craigslist – The Work HoCraigslist – The Work Horse
Previously 0.2-0.4 Leads Per AdPreviously 0.2-0.4 Leads Per Ad
USER
INTERFACE
*
Manual Posting & Custom Ads
CraigslistCraigslist
Post one unit now, or select up to 50 units to list.
When ready, hit ‘post’ and ads are sent to Craigslist.
Budget Manager tracks Craigslist fees if applicable.
We have 100s of ad template combinations.
Templates are automatically applied to ads.
Dealers have the option to edit / customize
their ad by selecting EDIT.
DEALER TIP:DEALER TIP:
Although dealers have the option to edit and customize
their ads, most dealers trust the product to automatically
create a great looking Craigslist Ad.
USER
INTERFACE
*
Posting IntervalsPosting Intervals &&
Craigslist Payment ProcessingCraigslist Payment Processing
Craigslist:
Ads post to Craigslist atAds post to Craigslist at Time Interval set by UserTime Interval set by User..
Posting Queue automatically posts selected ads to Craigslist. Displays progress for user.Posting Queue automatically posts selected ads to Craigslist. Displays progress for user.
Payments to CraigslistPayments to Craigslist process seamlessly within application.process seamlessly within application.
DEALER TIP:DEALER TIP:
The Posting Queue frees the user from their computer and
lets the dealer focus on other priorities, like closing deals.
USER
INTERFACE
*
Product Overview
How does Automotive Syndication work?
Budget ManagerBudget Manager
Do you prefer Posting Paid Ads on Craigslist yourself?Do you prefer Posting Paid Ads on Craigslist yourself?
Craigslist:Craigslist:
For automotive dealers (US) posting paid ads,
$5 on Craigslist, we make it simple and easy to
set your budget and track your ad spend.
Posting Service via
Automotive Syndication
Craigslist – Done For YouCraigslist – Done For You
DEALER BUDGETING TIP:DEALER BUDGETING TIP:
You are in total control of your budget. How much do you want to spend
on Craigslist each month? Our Smart View system will always know
which vehicles are hot in your inventory so allowing us to use our
data and experience to post inventory brings faster sales and higher
gross. Most dealers want between 250-500 ads each month.
USER
INTERFACE
*
Hands Free Solution - Complete and Detailed ReportingHands Free Solution - Complete and Detailed Reporting
Detailed Reporting
• At any given time a dealer
can view all active postings.
●
Reconcile ads against
original budget amount
●
Export Leads directly to
CRM
CraigslistCraigslist
USER
INTERFACE
*DEALER TIP:DEALER TIP:
Even if you have subscribed to the hands free service,
You can log into the product and understand how
your vehicles are being posted.
Backpage.com
Backpage is Craigslist #1 CompetitorBackpage is Craigslist #1 Competitor
Automatic export for dealers
Once dealer’s marketplace has been set, ads
will automatically export to Backpage.com
• 260 Newspapers’ Online Classifieds are
powered by backpage.com
• Posting to over 220 metro markets available
• Traffic is routed to VSLP
• 9.3 million visitors /mo
• Ads are free (except $3 ads in Conn.)
USER
INTERFACE
*DEALER TIP:DEALER TIP:
No ads to create. Leads without lifting a finger. Backpage is
especially popular in Large markets like Chicago, LA, NYC,
Atlanta, Las Vegas, Miami, and Philly
12 Million Unique Visitors Per Month Use eBay Motors
Average 27.5 Minutes Per Visit
Auction Builder:
Intuitive Point & Click
Pre-Populated Unit Info
Schedule Day & Time
We are an eBay Certified Solution Provider
eBay AuctionseBay Auctions
You need to be in This game!You need to be in This game!
Dealers can create an eBay
auction in less than 2 minutes.
Home Page / On The Lot Page
Target a National Audience Create Auction in Less Than 2 Minutes
DEALER NOTICE:DEALER NOTICE:
*USER
INTERFACE
*
Great Branding OpportunityGreat Branding Opportunity
Brand Auctions with your Logo & ColorsBrand Auctions with your Logo & Colors
Select from Multiple Auction TemplatesSelect from Multiple Auction Templates
eBay AuctionseBay Auctions
A Lead Generating MachineA Lead Generating Machine
EVERY Bid CAPTURES:EVERY Bid CAPTURES:
Name
Location
Email
Phone
Bid Amount
One Auction Can Create Dozens of New Leads & SalesOne Auction Can Create Dozens of New Leads & Sales
Offer losing Bidders Additional Purchase OptionsOffer losing Bidders Additional Purchase Options
Engage Bidders by Responding to their QuestionsEngage Bidders by Responding to their Questions
Real Time Auction Views, Watchers, Bids, and OffersReal Time Auction Views, Watchers, Bids, and Offers
eBay Auctions – Total ControleBay Auctions – Total Control
Auction Manager Page
Users manage multiple auctions from one interface. At a glance, dealers can understand:
• Auction views, watchers, bids, and offers
• Respond to bidder questions
DEALER TIP:DEALER TIP:
*USER
INTERFACE
*
Point & Click 25 Free Ads Per DayPoint & Click 25 Free Ads Per Day
●
Ads active for 60 days
●
Ads link to Landing Page
●
Embedded Call Tracking
●
Shoppers share vehicles via
Email, Text, Facebook, and Twitter
eBay Classifieds is a Trusted &
Powerful Brand
Greater Exposure in another
marketplace.
Gives Dealerships the Ability to Sell
More Inventory with Minimal Effort
Point and Click to Post 25 Free Classifieds DailyPoint and Click to Post 25 Free Classifieds Daily
eBay Classifieds FREEeBay Classifieds FREE
One of the last credible and free marketplaces
to advertise your vehicles locally.
DEALER TIP:DEALER TIP:
Facebook & TwitterFacebook & Twitter
Post Inventory on Your
Facebook Page Tab
Post a Car Ad to Your
Timeline & News Fed
• Post updates to their Facebook and Twitter following
• Make in-app vehicle announcements
• Get real-time feedback and engagement from fans
• Fans can share and create social buzz
Dealer Can:Dealer Can:
DEALER TIP
Marketing to a dealership’s social media followers is a no
brainer. Convert fans into customers.
Clicks Route to Vehicle Specific Information Page
USER
INTERFACE
*
Marketing to Social Media Followers is a No Brainer
Convert Fans Into Customers
Automotive Syndication Allows You to
Post Updates to Facebook and Twitter
Make In-App Vehicle Announcements
Promotes Ad Sharing and Social Buzz
Get Real-Time Feedback and Engagement From Fans
Facebook – Over 1 Billion Unique Visitors a Month w/ Average 20 Min Per Visit
Twitter - 190 Million Unique Visitors a Month w/ Average 36 Min Per Visit
Facebook & TwitterFacebook & Twitter
Home Page / On The Lot Page
Product Overview
How does Automotive Syndication work?
Over 50% of Web Traffic is From Mobile Devices
40% of Craigslist Traffic is From Mobile Devices
Dealer Inventory ListDealer Inventory List
Mobile Friendly?
What Your Customers Are UsingWhat Your Customers Are Using
Intuitive Calls-to-ActionIntuitive Calls-to-Action
Your Inventory Marketing MUST be Mobile FriendlyYour Inventory Marketing MUST be Mobile Friendly
Appendix - ResultsResults
Results where Craigslist has a $5 Listing Fee. The Barrier has helped ROI
•
Results from dealerships posting in our software
•
As of March 2014, one Craigslist ad generates 1.1 leadsAs of March 2014, one Craigslist ad generates 1.1 leads
Craigslist ROI Review – U.S.
$5 Investment = 1.1 Leads Per Ad
150 Craigslist Ads
(per month)
$750 Ad cost 165 leads
8% closing rate
20% closing rate
13.2 Cars/Month
33 Cars/Month
(assuming $1,700 PVR net / sale)
1.1 leads per Craigslist Ad
0.2-0.4 leads per Craigslist ad w/o fees
Given these Real World possibilities…
What do You Think your Dealership’s
RETURN ON INVESTMENT could be?
As of April 2014, auto dealers paying $5 per ad are receiving 1.1 leads per Craigslist ad.
*Dealer Ad Cost incurred: $750 Craigslist fees
Now, let’s run the numbers…
8% Closing Rate = 13.2 Cars/Month 20% Closing Rate = 33 Cars/Month
$260,280 – profit per year $1,020,600 – profit per year
$ Costs - $750 Craigslist ad Spend* $ Costs - $750 Craigslist ad Spend*
$22,440 Gross profit $85,800 Gross profit
= $21,690 net profit = $85,050 net profit
TheMath
TheMath
Craigslist ROI Review - Canada
Free Ads = 0.2-0.4 Leads Per Ad
150 Craigslist Ads
(per month)
$0 Ad cost 30 leads
8% closing rate
20% closing rate
2.4 Cars / Month
6 Cars / Month
(assuming 2012 NADA PVR $1,700 net / sale)
Given these Real World numbers…
What do You Think your Dealership’s
RETURN ON INVESTMENT could be?
As of April 2014, auto dealers paying $5 per ad are receiving 1.1 leads per Craigslist ad.
Now, let’s run the numbers…
8% Closing Rate = 2.4 Cars/Month 20% Closing Rate = 6 Cars/Month
$48,960 – profit per year $187,200– profit per year
$ Costs - $0 $ Costs - $0
0.2 Leads per Car Ad
$4080 Gross profit $15,600 Gross profit
= $4080 net profit = $15,600 net profit
(assuming 2013 NADA Avg PVR $2600.00 net/sale)
TheMath
TheMath
Automotive Syndication
Get AutoTrader type results for a fraction of the cost… how’s that?
7.3M
Unique Visits/mo.
44.4%OF Visitors
went somewhere else
FIRST
Exposure OverviewExposure Overview
PRODUCT
OVERVIEW
What is Automotive
Syndication?
Automotive Syndication empowers dealers to
(1) Market Your inventory to top US & CAN sites,
(2) Seamlessly maintain brand consistency, and
(3) Generate real-time EXCLUSIVE leads.
6 of the top Alexa ranked
websites for better ROI!
*Leads are tracked and recorded
*Fits every dealer – full service
Get AutoTrader type results for a fraction of the cost… how’s that?
With…TRAFFIC &EXPOSURE
Exposure Overview - ComparisonExposure Overview - Comparison
Google | Facebook | YouTube | EbayM/C | Twitter | Craigslist | Backpage
179M 167M 165M 79M | 2M 46M 50M 10M
unique visitors/mo.
Backpage (10M)
AS: 688M vs. Autotrader: 7.3M = 9425% More Exposure
Total ExposureExposure Overview - ComparisonExposure Overview - Comparison
Beautiful ExposureBeautiful Exposure
Product Overview
Dealer FAQ - Craigslist
Is it true Craigslist charges $5 per ad?
That depends on what the dealer sells. Starting in December 2013, Craigslist starting charging $5 for ads posted within ‘cars + trucks by dealer’ category
for the US. Ads are still free within non-automotive categories like RV, Boats, Motorcycles. Canadian dealers do not pay a fee.
How do I pay for Craigslist ads?
95% of dealers pay with a credit card. The first time a user logs in, they will be prompted for their CC info and it will be securely saved within the system.
Some dealers pre-buy blocks of Craigslist ads or tie directly into CL’s API. Sales Reps: Talk to your Support Department in these situations.
How do I track my monthly Craigslist expense?
The system will prompt the user to set their monthly Craigslist budget. A dealer’s budget is displayed predominantly throughout the posting process.
When I buy Craigslist Hands-free, what vehicle will be posted?
The dealer will submit a intake form indicating how many ads each month they want posted. Smart View will prioritize which vehicles are posted.
What’s the deal with ghosting a flagging these days?
Ghosting is very rare now. Flagging has virtually disappeared within the cars + trucks category. Flagging still occurs within non-automotive categories and
typically increases when posting to multiple Craigslist marketplaces. Click Inventory -> Craigslist -> Inactive to see ads that got flagged. Dealers should re-
post these ads. Sales Reps: Your Support Team always has a current “Best Practices for Craigslist” document dealers can be supplied.
How does Call Tracking work?
Easy. The call tracking numbers on ads (Craigslist, Backpage, etc) automatically route to the dealer’s main line or the salesperson’s. This is set-up upon
initiating the dealer’s account and can be changed at any time.
How many leads will I get from Craigslist ads?
That generally depends on the number of ads the dealer post. More ads equals more leads.
Can I post to multiple Craigslist markets using this product?
Yes. Change the default Craigslist Market within Settings. It is recommended that dealers use different Craigslist accounts for each Craigslist market.
Hands-free Craigslist dealers are limited to one Craigslist marketplace.
Do I still need to renew Craigslist ads?
Depends. If a dealer paid $5 for an ad, then no – Their ad will remain live for 30 days and then expire. Dealers posting to a non-automotive categories can
re-new ads every 48 hours. Canadian dealers can re-new ads every 48 hours. Our system will prompt the user through this workflow.
I have my own Credit Application I’d like to layer into the Landing Page. Can I do that?
Yes. Go to Settings -> Landing Pages, and enter the URL of your online credit application there. Hit save at the bottom of the page.
Product Overview
Dealer FAQ - Craigslist
Backpage
My ads are automatically exporting, but I’m not seeing them.
Backpage pulls batches of data nightly through an export. This means a dealer’s entire inventory will not go live right away
-- It might take a few days.
I see a manual option for posting Backpage ads. Can I use that?
Certainly. Dealers can manually create Backpage ads to expedite the export process.
----------
eBay Auction
Are there fees to create an auction?
Yes. Check here for Ebay’s latest fee structure: http://pages.ebay.com/help/sell/motorfees.html
Why would I pay to use your Ebay tool when I can post directly from my own Ebay account?
Our Ebay tool allows dealers to create an auction within 2 minutes because we already have all the vehicle info Ebay
requires. Additionally, ad templates, banners, terms & conditions carry over to maintain consistency for the dealer. To create
an auction from scratch, it takes 10-15 minutes of uploading photos and creating a vehicle description. Our product does all
that automatically for the dealer.
----------
Facebook & Twitter
How do I sync my Facebook and Twitter accounts?
Go to Settings -> Social Media and follow the prompts. It takes less than a minute.
----------
YouTube
Do I need to create a YouTube channel for this to work?
No. We’ll do that for the dealer.
513 294-8767Lydia & David Wolfensperger
Big Brand Results at a Fraction of the Cost
CarSalesSpecialist.com
S T R AT E G I C PA R T N E R S H I P
513 294-8767

More Related Content

Recently uploaded

如何办理麦考瑞大学毕业证(MQU毕业证书)成绩单原版一比一
如何办理麦考瑞大学毕业证(MQU毕业证书)成绩单原版一比一如何办理麦考瑞大学毕业证(MQU毕业证书)成绩单原版一比一
如何办理麦考瑞大学毕业证(MQU毕业证书)成绩单原版一比一ozave
 
Sales & Marketing Alignment_ How to Synergize for Success.pptx.pdf
Sales & Marketing Alignment_ How to Synergize for Success.pptx.pdfSales & Marketing Alignment_ How to Synergize for Success.pptx.pdf
Sales & Marketing Alignment_ How to Synergize for Success.pptx.pdfAggregage
 
What Does The Engine Malfunction Reduced Power Message Mean For Your BMW X5
What Does The Engine Malfunction Reduced Power Message Mean For Your BMW X5What Does The Engine Malfunction Reduced Power Message Mean For Your BMW X5
What Does The Engine Malfunction Reduced Power Message Mean For Your BMW X5Bavarian Workshop
 
Call Girls Bangalore Just Call 👗 7737669865 👗 Top Class Call Girl Service Ban...
Call Girls Bangalore Just Call 👗 7737669865 👗 Top Class Call Girl Service Ban...Call Girls Bangalore Just Call 👗 7737669865 👗 Top Class Call Girl Service Ban...
Call Girls Bangalore Just Call 👗 7737669865 👗 Top Class Call Girl Service Ban...amitlee9823
 
Workplace-Hazards TLE EIM 10 QUARTER3 W2
Workplace-Hazards TLE EIM 10 QUARTER3 W2Workplace-Hazards TLE EIM 10 QUARTER3 W2
Workplace-Hazards TLE EIM 10 QUARTER3 W2johnreyloyola1
 
ELECTRICITÉ TMT 55.pdf electrick diagram manitout
ELECTRICITÉ TMT 55.pdf electrick diagram manitoutELECTRICITÉ TMT 55.pdf electrick diagram manitout
ELECTRICITÉ TMT 55.pdf electrick diagram manitoutssjews46
 
Tata_Nexon_brochure tata nexon brochure tata
Tata_Nexon_brochure tata nexon brochure tataTata_Nexon_brochure tata nexon brochure tata
Tata_Nexon_brochure tata nexon brochure tataaritradey27234
 
Call Girls Kadugodi Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Kadugodi Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Kadugodi Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Kadugodi Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
Escorts Service Rajajinagar ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Rajajinagar ☎ 7737669865☎ Book Your One night Stand (Bangalore)Escorts Service Rajajinagar ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Rajajinagar ☎ 7737669865☎ Book Your One night Stand (Bangalore)amitlee9823
 
What Could Cause Your Subaru's Touch Screen To Stop Working
What Could Cause Your Subaru's Touch Screen To Stop WorkingWhat Could Cause Your Subaru's Touch Screen To Stop Working
What Could Cause Your Subaru's Touch Screen To Stop WorkingBruce Cox Imports
 
Sanjay Nagar Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalor...
Sanjay Nagar Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalor...Sanjay Nagar Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalor...
Sanjay Nagar Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalor...amitlee9823
 
Vip Mumbai Call Girls Navi Mumbai Call On 9920725232 With Body to body massag...
Vip Mumbai Call Girls Navi Mumbai Call On 9920725232 With Body to body massag...Vip Mumbai Call Girls Navi Mumbai Call On 9920725232 With Body to body massag...
Vip Mumbai Call Girls Navi Mumbai Call On 9920725232 With Body to body massag...amitlee9823
 
Vip Mumbai Call Girls Colaba Call On 9920725232 With Body to body massage wit...
Vip Mumbai Call Girls Colaba Call On 9920725232 With Body to body massage wit...Vip Mumbai Call Girls Colaba Call On 9920725232 With Body to body massage wit...
Vip Mumbai Call Girls Colaba Call On 9920725232 With Body to body massage wit...amitlee9823
 
一比一原版(UdeM学位证书)蒙特利尔大学毕业证学历认证怎样办
一比一原版(UdeM学位证书)蒙特利尔大学毕业证学历认证怎样办一比一原版(UdeM学位证书)蒙特利尔大学毕业证学历认证怎样办
一比一原版(UdeM学位证书)蒙特利尔大学毕业证学历认证怎样办ezgenuh
 
Majestic Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore Es...
Majestic Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore Es...Majestic Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore Es...
Majestic Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore Es...amitlee9823
 
John Deere Tractors 6130M 6140M Diagnostic Manual
John Deere Tractors  6130M 6140M Diagnostic ManualJohn Deere Tractors  6130M 6140M Diagnostic Manual
John Deere Tractors 6130M 6140M Diagnostic ManualExcavator
 
Rekha Agarkar Escorts Service Kollam ❣️ 7014168258 ❣️ High Cost Unlimited Har...
Rekha Agarkar Escorts Service Kollam ❣️ 7014168258 ❣️ High Cost Unlimited Har...Rekha Agarkar Escorts Service Kollam ❣️ 7014168258 ❣️ High Cost Unlimited Har...
Rekha Agarkar Escorts Service Kollam ❣️ 7014168258 ❣️ High Cost Unlimited Har...nirzagarg
 
How To Troubleshoot Mercedes Blind Spot Assist Inoperative Error
How To Troubleshoot Mercedes Blind Spot Assist Inoperative ErrorHow To Troubleshoot Mercedes Blind Spot Assist Inoperative Error
How To Troubleshoot Mercedes Blind Spot Assist Inoperative ErrorAndres Auto Service
 

Recently uploaded (20)

如何办理麦考瑞大学毕业证(MQU毕业证书)成绩单原版一比一
如何办理麦考瑞大学毕业证(MQU毕业证书)成绩单原版一比一如何办理麦考瑞大学毕业证(MQU毕业证书)成绩单原版一比一
如何办理麦考瑞大学毕业证(MQU毕业证书)成绩单原版一比一
 
Call Girls in Patel Nagar, Delhi 💯 Call Us 🔝9953056974 🔝 Escort Service
Call Girls in Patel Nagar, Delhi 💯 Call Us 🔝9953056974 🔝 Escort ServiceCall Girls in Patel Nagar, Delhi 💯 Call Us 🔝9953056974 🔝 Escort Service
Call Girls in Patel Nagar, Delhi 💯 Call Us 🔝9953056974 🔝 Escort Service
 
Sales & Marketing Alignment_ How to Synergize for Success.pptx.pdf
Sales & Marketing Alignment_ How to Synergize for Success.pptx.pdfSales & Marketing Alignment_ How to Synergize for Success.pptx.pdf
Sales & Marketing Alignment_ How to Synergize for Success.pptx.pdf
 
What Does The Engine Malfunction Reduced Power Message Mean For Your BMW X5
What Does The Engine Malfunction Reduced Power Message Mean For Your BMW X5What Does The Engine Malfunction Reduced Power Message Mean For Your BMW X5
What Does The Engine Malfunction Reduced Power Message Mean For Your BMW X5
 
Call Girls Bangalore Just Call 👗 7737669865 👗 Top Class Call Girl Service Ban...
Call Girls Bangalore Just Call 👗 7737669865 👗 Top Class Call Girl Service Ban...Call Girls Bangalore Just Call 👗 7737669865 👗 Top Class Call Girl Service Ban...
Call Girls Bangalore Just Call 👗 7737669865 👗 Top Class Call Girl Service Ban...
 
Workplace-Hazards TLE EIM 10 QUARTER3 W2
Workplace-Hazards TLE EIM 10 QUARTER3 W2Workplace-Hazards TLE EIM 10 QUARTER3 W2
Workplace-Hazards TLE EIM 10 QUARTER3 W2
 
ELECTRICITÉ TMT 55.pdf electrick diagram manitout
ELECTRICITÉ TMT 55.pdf electrick diagram manitoutELECTRICITÉ TMT 55.pdf electrick diagram manitout
ELECTRICITÉ TMT 55.pdf electrick diagram manitout
 
Tata_Nexon_brochure tata nexon brochure tata
Tata_Nexon_brochure tata nexon brochure tataTata_Nexon_brochure tata nexon brochure tata
Tata_Nexon_brochure tata nexon brochure tata
 
Call Girls Kadugodi Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Kadugodi Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Kadugodi Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Kadugodi Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Escorts Service Rajajinagar ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Rajajinagar ☎ 7737669865☎ Book Your One night Stand (Bangalore)Escorts Service Rajajinagar ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Rajajinagar ☎ 7737669865☎ Book Your One night Stand (Bangalore)
 
What Could Cause Your Subaru's Touch Screen To Stop Working
What Could Cause Your Subaru's Touch Screen To Stop WorkingWhat Could Cause Your Subaru's Touch Screen To Stop Working
What Could Cause Your Subaru's Touch Screen To Stop Working
 
Sanjay Nagar Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalor...
Sanjay Nagar Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalor...Sanjay Nagar Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalor...
Sanjay Nagar Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalor...
 
Vip Mumbai Call Girls Navi Mumbai Call On 9920725232 With Body to body massag...
Vip Mumbai Call Girls Navi Mumbai Call On 9920725232 With Body to body massag...Vip Mumbai Call Girls Navi Mumbai Call On 9920725232 With Body to body massag...
Vip Mumbai Call Girls Navi Mumbai Call On 9920725232 With Body to body massag...
 
Vip Mumbai Call Girls Colaba Call On 9920725232 With Body to body massage wit...
Vip Mumbai Call Girls Colaba Call On 9920725232 With Body to body massage wit...Vip Mumbai Call Girls Colaba Call On 9920725232 With Body to body massage wit...
Vip Mumbai Call Girls Colaba Call On 9920725232 With Body to body massage wit...
 
一比一原版(UdeM学位证书)蒙特利尔大学毕业证学历认证怎样办
一比一原版(UdeM学位证书)蒙特利尔大学毕业证学历认证怎样办一比一原版(UdeM学位证书)蒙特利尔大学毕业证学历认证怎样办
一比一原版(UdeM学位证书)蒙特利尔大学毕业证学历认证怎样办
 
Majestic Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore Es...
Majestic Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore Es...Majestic Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore Es...
Majestic Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore Es...
 
John Deere Tractors 6130M 6140M Diagnostic Manual
John Deere Tractors  6130M 6140M Diagnostic ManualJohn Deere Tractors  6130M 6140M Diagnostic Manual
John Deere Tractors 6130M 6140M Diagnostic Manual
 
Rekha Agarkar Escorts Service Kollam ❣️ 7014168258 ❣️ High Cost Unlimited Har...
Rekha Agarkar Escorts Service Kollam ❣️ 7014168258 ❣️ High Cost Unlimited Har...Rekha Agarkar Escorts Service Kollam ❣️ 7014168258 ❣️ High Cost Unlimited Har...
Rekha Agarkar Escorts Service Kollam ❣️ 7014168258 ❣️ High Cost Unlimited Har...
 
(INDIRA) Call Girl Nashik Call Now 8617697112 Nashik Escorts 24x7
(INDIRA) Call Girl Nashik Call Now 8617697112 Nashik Escorts 24x7(INDIRA) Call Girl Nashik Call Now 8617697112 Nashik Escorts 24x7
(INDIRA) Call Girl Nashik Call Now 8617697112 Nashik Escorts 24x7
 
How To Troubleshoot Mercedes Blind Spot Assist Inoperative Error
How To Troubleshoot Mercedes Blind Spot Assist Inoperative ErrorHow To Troubleshoot Mercedes Blind Spot Assist Inoperative Error
How To Troubleshoot Mercedes Blind Spot Assist Inoperative Error
 

Featured

PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
 

Featured (20)

Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
 

Automotive Inventory Syndication - Real Time Exclusive Leads

  • 1. CarSalesSpecialist.com Connecting Marketing to Results S T R AT E G I C PA R T N E R S H I P
  • 2. What We Offer: How would You Like Hundreds of Phone Ups a month to your Sales Team? AutoTrader.com Results for a Fraction of the Cost?
  • 3. Vehicle Shopper Path to Purchase Study
  • 4. 2013 Polk Automotive Buyer Influence Study2013 Polk Automotive Buyer Influence Study -commissioned by AutoTrader.com with R.L. Polk & Co.-commissioned by AutoTrader.com with R.L. Polk & Co. ExpectationsExpectations:: “Approximately 2 out of 3 of all car buyers do not contact the dealership prior to their first visit, with 62% of Used Car Buyers and 67% of New Car Buyers citing “walked in” as the most common method of establishing initial contact. Phone calls remain the second most-popular form of contact for 26% of Used Car Buyers and 21% of New Car Buyers.” Conclusion:Conclusion: “Automotive Marketers NEED to“Automotive Marketers NEED to havehave a broad Internet marketing strategy, Including a strong presence in the Online InventoryOnline Inventory MarketplaceMarketplace, in order to effectively reach and influence shoppers wherever they are online.” Third-party Third-party Dealer Dealer OEM OEM Search Search
  • 5. 2014 NIELSEN – Car Buyer Intentions2014 NIELSEN – Car Buyer Intentions 04.15.201404.15.2014 “[M]ore than half of online consumers in North America (56%) expect to buy a new or used car in the next 24 months.” … (34% new vs. 22% used) What drives purchase decisions?What drives purchase decisions? Nearly half (46%) say that advertising via websites is “very helpful” when considering theNearly half (46%) say that advertising via websites is “very helpful” when considering the purchase of a car, compared to the following:purchase of a car, compared to the following: What Online Sites Are Considered Most Informative for a Car Purchase?What Online Sites Are Considered Most Informative for a Car Purchase? According to Nielsen’s survey, 80% of North American respondents in the market to buy a new car say that aside from financial reasons, an emotional love of driving is the biggest trigger of automotive sales. Owning a car to fulfill utilitarian needs (71%) or to reflect a symbol of status (51%) are other motivators that will spur future automotive demand. Websites TV Magazines Newspapers Mobile Radio 46% 42% 32% 29% 21% 20% OEM Review Sites Dealer Social Media Video Other 3 Party 65% 41% 38% 34% 23% 38% Note: The Nielsen study appears to concur with the Polk study above. While manufacturer sites (OEM) carry great weight, 3rd Party sites overall (Review Sites, Social Media, Video, and other 3rd Party sites) are also considered Most Informative.
  • 6. Video DominatesVideo Dominates Digital Dealer 2014 Reports Video Drives Auto SalesVideo Drives Auto Sales Over 50% of Consumers watch 30+ minutes of video before purchase. 1 in 4 watch 60+ minutes of video prior to purchase. Other 2014 Video Stats: Retail site visitors who view video ... are 64% more likely to purchase than other site visitors. (Comscore) 82% of Marketers say that video email marketing is effective (ReelSEO) 57% of consumers say that product videos make them more confident in a purchase and less likely to return an item, up from 52% a year ago. (MediaPost) YouTube reaches more adults aged 18-34 than any TV network (Nielsen) Mobile makes up almost 40% of YouTube’s global watch time (YouTube) Mobile and tablet shoppers are three times as likely to view a video as laptop or desktop users (Forbes) 70% of mobile searches lead to action on websites within one hour. (Iacquire.com w/ Survey Monkey) 49% of consumers took action immediately after watching video. Video search had a 41% higher click through rate. 84% of Car Shoppers Watch84% of Car Shoppers Watch Video Before BuyingVideo Before Buying Video Turns Shoppers Into BuyersVideo Turns Shoppers Into Buyers
  • 7. *** *** The Perfect Solution to Aid in Marketing your Inventory OnlineThe Perfect Solution to Aid in Marketing your Inventory Online In Strategic Partnership to Provide Dealerships with
  • 8. Extreme Value to DealerExtreme Value to Dealer Empowers You, the Dealer, to:Empowers You, the Dealer, to: Market Your Inventory on Top US & CAN WebsitesTop US & CAN Websites Seamlessly Maintain BrandMaintain Brand Consistency Generate Real Time & ExclusiveReal Time & Exclusive Leads See Appendix for Competitive Analysis And More Motor Auctions Classifieds VSLPs Vehicle Specific Landing Pages Vehicle Information xxx xxxxxxxxx xxxx xxxxxxx Craigslist Twitter
  • 9. VSLPs Vehicle Specific Landing Pages Vehicle Information xxx xxxxxxxxx xxxx xxxxxxx How does Automotive Syndication work? All Leads (Phone Ups & Form Submits) Are Tracked & RecordedAll Leads (Phone Ups & Form Submits) Are Tracked & Recorded ADS Are Posted On: YouTube (Google+ Inc.) Backpage.com Craigslist eBay Facebook Twitter POST ADSPOST ADS In a single interfaceIn a single interface See Appendix for Competitive Analysis Motor Auctions ClassifiedsAnd More Landing Pages are CreatedLanding Pages are Created Your Branded YouTube Channel is CreatedYour Branded YouTube Channel is Created Videos are CreatedVideos are Created All Videos are posted to their specific Landing PagesAll Videos are posted to their specific Landing Pages as well as their Branded YouTube Channelas well as their Branded YouTube Channel All Visitors in every Platform are directed on Click to Vehicle Specific Landing Pages (VSLPs) Craigslist
  • 10. Vehicle Specific Information Pages (VSLPs) are Created for Every Vehicle in Your Inventory Clicked Traffic is Routed to a VSLP. VVehicleehicle SSpecificpecific IInformationnformation PPageage Schedule a Test Drive Call You on a Tracking Number Watch a YouTube Video (if using YouTube) Visitor Engagement Options on VSLP : Get More Info Get a Trade-In Appraisal Complete a Credit Application YouTube eBay Craigslist Backpage
  • 11. We Post Your Ads On Some of the Most Frequently Visited Site On The Internet Alexa.com Has Determined That These AreHas Determined That These Are Among The Top Sites ThatAmong The Top Sites That Car Buyers Are Visiting.Car Buyers Are Visiting. We Have Chosen Six Sites WithWe Have Chosen Six Sites With The Greatest ROI for Our Clients:The Greatest ROI for Our Clients: Work In Progress: ● Kijiji and Craigslist eBay YouTube Backpage Facebook Twitter ● Pinterest
  • 12. Grid View Easy to Use Interface Visually displays: Vehicles “on your lot" as well asVehicles “on your lot" as well as Toggle Between List, Grid, and Smart ViewsToggle Between List, Grid, and Smart Views User Initiated Actions Start From This PageUser Initiated Actions Start From This Page List View Grid View Live ads on “syndicated websites”Live ads on “syndicated websites” Dashboard has 3 Views in which to Work
  • 13. Smart View TechnologySmart View Technology Automatically Places Priority Posting On Those Cars in Your Inventory That Have the Overall Best Sales in the Market Dealer inventory is grouped into categories Top lead generators Price Advantage National best sellers Sub $10K Aged inventory Duplicate models in stock Top Lead Generators based on Craigslist Market results Price Advantage cross-referenced with Edmunds values Applied whether dealer is DIY or Hands-free Set It, Forget It, and Focus On Closing More Sales Smart View is specifically designed for maximizing Craigslist results using business intelligenceSmart View is specifically designed for maximizing Craigslist results using business intelligence
  • 14. * Every Ad Generated is Tracked: Unique Tracking Number ● Calls Are Tracked and Recorded ● Lead Source are recorded ● Vehicle is recorded (exclude YT vids) ● Phone Number is Captured ● Name is Captured when possible Link to Landing Page You Know Where yourYou Know Where your Leads are coming fromLeads are coming from • 10% of Leads Are Online Form Submits • Lead Generation from Every Ad on Every Syndicated Site • 90% of the Leads Are Phone Calls90% of the Leads Are Phone Calls • ??? Walk-Ins ??? Think Video – Mobile Video INCOMING LEADS:INCOMING LEADS: Lead GenerationLead Generation
  • 15. Reporting Leads Report captures All Calls & Form Submits Name Contact info Vehicle Ad source Records live phone calls Leads can be exported to dealer’s CRM via ADF email export
  • 16. We Create a YouTube Video for Every Vehicle in Your InventoryWe Create a YouTube Video for Every Vehicle in Your Inventory Videos Are Automatically Created Using your inventory XML Datafeed 60-sec Videos Are Created Using Photos Voice-Overs Are Created Using Vehicle Info Dealer Can Imbed Videos Anywhere They Like On the Web (No Copyright Infringements) SERP Rankings as a Side Benefit when Feed is Optimized for SEO USER INTERFACE * YouTube the FutureYouTube the Future Google says 80% of Search Results Video by 2016Google says 80% of Search Results Video by 2016
  • 17. Dealer Branding carries into YouTube channelDealer Branding carries into YouTube channel Dealer example: Since Feb 2013, this dealer has generated 800+ videos resulting in 5188 views • Average engagement time for a web video is 10X higher than a static page • 36% of people say they are more likely to seek out information about a vehicle after watching a video online Your Branded YouTube Channel is Automatically CreatedYour Branded YouTube Channel is Automatically Created All Videos Will Be Uploaded to YouTube ChannelAll Videos Will Be Uploaded to YouTube Channel USER INTERFACE * YouTube:YouTube:
  • 18. DEALER TIP: Quick Plus is the recommended posting method for dealers Quick Plus is the recommended posting method for dealers  who prefer to personally control their listings to Craigslist. who prefer to personally control their listings to Craigslist.  Prioritize inventoryPrioritize inventory 10th most visited website in the US10th most visited website in the US Control look of adControl look of ad 50+ BILLION page views per month50+ BILLION page views per month Post on specific daysPost on specific days 700+ local markets covered700+ local markets covered Posting to Craigslist (2 Ways): 1. Manually Yourself (Single Units OR In Bulk w/ Quick Plus) 2. Hands Free – Using Smart View Technology Currently Returning 1.1 Leads Per AdCurrently Returning 1.1 Leads Per Ad with the $5 ad platformwith the $5 ad platform 1 Note: We make no income claims. Results are examples that other users are having. 11 Craigslist – The Work HoCraigslist – The Work Horse Previously 0.2-0.4 Leads Per AdPreviously 0.2-0.4 Leads Per Ad USER INTERFACE *
  • 19. Manual Posting & Custom Ads CraigslistCraigslist Post one unit now, or select up to 50 units to list. When ready, hit ‘post’ and ads are sent to Craigslist. Budget Manager tracks Craigslist fees if applicable. We have 100s of ad template combinations. Templates are automatically applied to ads. Dealers have the option to edit / customize their ad by selecting EDIT. DEALER TIP:DEALER TIP: Although dealers have the option to edit and customize their ads, most dealers trust the product to automatically create a great looking Craigslist Ad. USER INTERFACE *
  • 20. Posting IntervalsPosting Intervals && Craigslist Payment ProcessingCraigslist Payment Processing Craigslist: Ads post to Craigslist atAds post to Craigslist at Time Interval set by UserTime Interval set by User.. Posting Queue automatically posts selected ads to Craigslist. Displays progress for user.Posting Queue automatically posts selected ads to Craigslist. Displays progress for user. Payments to CraigslistPayments to Craigslist process seamlessly within application.process seamlessly within application. DEALER TIP:DEALER TIP: The Posting Queue frees the user from their computer and lets the dealer focus on other priorities, like closing deals. USER INTERFACE *
  • 21. Product Overview How does Automotive Syndication work? Budget ManagerBudget Manager Do you prefer Posting Paid Ads on Craigslist yourself?Do you prefer Posting Paid Ads on Craigslist yourself? Craigslist:Craigslist: For automotive dealers (US) posting paid ads, $5 on Craigslist, we make it simple and easy to set your budget and track your ad spend.
  • 22. Posting Service via Automotive Syndication Craigslist – Done For YouCraigslist – Done For You DEALER BUDGETING TIP:DEALER BUDGETING TIP: You are in total control of your budget. How much do you want to spend on Craigslist each month? Our Smart View system will always know which vehicles are hot in your inventory so allowing us to use our data and experience to post inventory brings faster sales and higher gross. Most dealers want between 250-500 ads each month. USER INTERFACE *
  • 23. Hands Free Solution - Complete and Detailed ReportingHands Free Solution - Complete and Detailed Reporting Detailed Reporting • At any given time a dealer can view all active postings. ● Reconcile ads against original budget amount ● Export Leads directly to CRM CraigslistCraigslist USER INTERFACE *DEALER TIP:DEALER TIP: Even if you have subscribed to the hands free service, You can log into the product and understand how your vehicles are being posted.
  • 24. Backpage.com Backpage is Craigslist #1 CompetitorBackpage is Craigslist #1 Competitor Automatic export for dealers Once dealer’s marketplace has been set, ads will automatically export to Backpage.com • 260 Newspapers’ Online Classifieds are powered by backpage.com • Posting to over 220 metro markets available • Traffic is routed to VSLP • 9.3 million visitors /mo • Ads are free (except $3 ads in Conn.) USER INTERFACE *DEALER TIP:DEALER TIP: No ads to create. Leads without lifting a finger. Backpage is especially popular in Large markets like Chicago, LA, NYC, Atlanta, Las Vegas, Miami, and Philly
  • 25. 12 Million Unique Visitors Per Month Use eBay Motors Average 27.5 Minutes Per Visit Auction Builder: Intuitive Point & Click Pre-Populated Unit Info Schedule Day & Time We are an eBay Certified Solution Provider eBay AuctionseBay Auctions You need to be in This game!You need to be in This game! Dealers can create an eBay auction in less than 2 minutes. Home Page / On The Lot Page Target a National Audience Create Auction in Less Than 2 Minutes DEALER NOTICE:DEALER NOTICE: *USER INTERFACE *
  • 26. Great Branding OpportunityGreat Branding Opportunity Brand Auctions with your Logo & ColorsBrand Auctions with your Logo & Colors Select from Multiple Auction TemplatesSelect from Multiple Auction Templates eBay AuctionseBay Auctions
  • 27. A Lead Generating MachineA Lead Generating Machine EVERY Bid CAPTURES:EVERY Bid CAPTURES: Name Location Email Phone Bid Amount One Auction Can Create Dozens of New Leads & SalesOne Auction Can Create Dozens of New Leads & Sales Offer losing Bidders Additional Purchase OptionsOffer losing Bidders Additional Purchase Options Engage Bidders by Responding to their QuestionsEngage Bidders by Responding to their Questions Real Time Auction Views, Watchers, Bids, and OffersReal Time Auction Views, Watchers, Bids, and Offers eBay Auctions – Total ControleBay Auctions – Total Control Auction Manager Page Users manage multiple auctions from one interface. At a glance, dealers can understand: • Auction views, watchers, bids, and offers • Respond to bidder questions DEALER TIP:DEALER TIP: *USER INTERFACE *
  • 28. Point & Click 25 Free Ads Per DayPoint & Click 25 Free Ads Per Day ● Ads active for 60 days ● Ads link to Landing Page ● Embedded Call Tracking ● Shoppers share vehicles via Email, Text, Facebook, and Twitter eBay Classifieds is a Trusted & Powerful Brand Greater Exposure in another marketplace. Gives Dealerships the Ability to Sell More Inventory with Minimal Effort Point and Click to Post 25 Free Classifieds DailyPoint and Click to Post 25 Free Classifieds Daily eBay Classifieds FREEeBay Classifieds FREE One of the last credible and free marketplaces to advertise your vehicles locally. DEALER TIP:DEALER TIP:
  • 29. Facebook & TwitterFacebook & Twitter Post Inventory on Your Facebook Page Tab Post a Car Ad to Your Timeline & News Fed • Post updates to their Facebook and Twitter following • Make in-app vehicle announcements • Get real-time feedback and engagement from fans • Fans can share and create social buzz Dealer Can:Dealer Can: DEALER TIP Marketing to a dealership’s social media followers is a no brainer. Convert fans into customers. Clicks Route to Vehicle Specific Information Page USER INTERFACE *
  • 30. Marketing to Social Media Followers is a No Brainer Convert Fans Into Customers Automotive Syndication Allows You to Post Updates to Facebook and Twitter Make In-App Vehicle Announcements Promotes Ad Sharing and Social Buzz Get Real-Time Feedback and Engagement From Fans Facebook – Over 1 Billion Unique Visitors a Month w/ Average 20 Min Per Visit Twitter - 190 Million Unique Visitors a Month w/ Average 36 Min Per Visit Facebook & TwitterFacebook & Twitter Home Page / On The Lot Page
  • 31. Product Overview How does Automotive Syndication work? Over 50% of Web Traffic is From Mobile Devices 40% of Craigslist Traffic is From Mobile Devices Dealer Inventory ListDealer Inventory List Mobile Friendly? What Your Customers Are UsingWhat Your Customers Are Using Intuitive Calls-to-ActionIntuitive Calls-to-Action Your Inventory Marketing MUST be Mobile FriendlyYour Inventory Marketing MUST be Mobile Friendly
  • 32. Appendix - ResultsResults Results where Craigslist has a $5 Listing Fee. The Barrier has helped ROI • Results from dealerships posting in our software • As of March 2014, one Craigslist ad generates 1.1 leadsAs of March 2014, one Craigslist ad generates 1.1 leads
  • 33. Craigslist ROI Review – U.S. $5 Investment = 1.1 Leads Per Ad 150 Craigslist Ads (per month) $750 Ad cost 165 leads 8% closing rate 20% closing rate 13.2 Cars/Month 33 Cars/Month (assuming $1,700 PVR net / sale) 1.1 leads per Craigslist Ad 0.2-0.4 leads per Craigslist ad w/o fees Given these Real World possibilities… What do You Think your Dealership’s RETURN ON INVESTMENT could be? As of April 2014, auto dealers paying $5 per ad are receiving 1.1 leads per Craigslist ad. *Dealer Ad Cost incurred: $750 Craigslist fees Now, let’s run the numbers… 8% Closing Rate = 13.2 Cars/Month 20% Closing Rate = 33 Cars/Month $260,280 – profit per year $1,020,600 – profit per year $ Costs - $750 Craigslist ad Spend* $ Costs - $750 Craigslist ad Spend* $22,440 Gross profit $85,800 Gross profit = $21,690 net profit = $85,050 net profit TheMath TheMath
  • 34. Craigslist ROI Review - Canada Free Ads = 0.2-0.4 Leads Per Ad 150 Craigslist Ads (per month) $0 Ad cost 30 leads 8% closing rate 20% closing rate 2.4 Cars / Month 6 Cars / Month (assuming 2012 NADA PVR $1,700 net / sale) Given these Real World numbers… What do You Think your Dealership’s RETURN ON INVESTMENT could be? As of April 2014, auto dealers paying $5 per ad are receiving 1.1 leads per Craigslist ad. Now, let’s run the numbers… 8% Closing Rate = 2.4 Cars/Month 20% Closing Rate = 6 Cars/Month $48,960 – profit per year $187,200– profit per year $ Costs - $0 $ Costs - $0 0.2 Leads per Car Ad $4080 Gross profit $15,600 Gross profit = $4080 net profit = $15,600 net profit (assuming 2013 NADA Avg PVR $2600.00 net/sale) TheMath TheMath
  • 35. Automotive Syndication Get AutoTrader type results for a fraction of the cost… how’s that? 7.3M Unique Visits/mo. 44.4%OF Visitors went somewhere else FIRST Exposure OverviewExposure Overview
  • 36. PRODUCT OVERVIEW What is Automotive Syndication? Automotive Syndication empowers dealers to (1) Market Your inventory to top US & CAN sites, (2) Seamlessly maintain brand consistency, and (3) Generate real-time EXCLUSIVE leads. 6 of the top Alexa ranked websites for better ROI! *Leads are tracked and recorded *Fits every dealer – full service Get AutoTrader type results for a fraction of the cost… how’s that? With…TRAFFIC &EXPOSURE Exposure Overview - ComparisonExposure Overview - Comparison Google | Facebook | YouTube | EbayM/C | Twitter | Craigslist | Backpage 179M 167M 165M 79M | 2M 46M 50M 10M unique visitors/mo. Backpage (10M) AS: 688M vs. Autotrader: 7.3M = 9425% More Exposure
  • 37. Total ExposureExposure Overview - ComparisonExposure Overview - Comparison Beautiful ExposureBeautiful Exposure
  • 38. Product Overview Dealer FAQ - Craigslist Is it true Craigslist charges $5 per ad? That depends on what the dealer sells. Starting in December 2013, Craigslist starting charging $5 for ads posted within ‘cars + trucks by dealer’ category for the US. Ads are still free within non-automotive categories like RV, Boats, Motorcycles. Canadian dealers do not pay a fee. How do I pay for Craigslist ads? 95% of dealers pay with a credit card. The first time a user logs in, they will be prompted for their CC info and it will be securely saved within the system. Some dealers pre-buy blocks of Craigslist ads or tie directly into CL’s API. Sales Reps: Talk to your Support Department in these situations. How do I track my monthly Craigslist expense? The system will prompt the user to set their monthly Craigslist budget. A dealer’s budget is displayed predominantly throughout the posting process. When I buy Craigslist Hands-free, what vehicle will be posted? The dealer will submit a intake form indicating how many ads each month they want posted. Smart View will prioritize which vehicles are posted. What’s the deal with ghosting a flagging these days? Ghosting is very rare now. Flagging has virtually disappeared within the cars + trucks category. Flagging still occurs within non-automotive categories and typically increases when posting to multiple Craigslist marketplaces. Click Inventory -> Craigslist -> Inactive to see ads that got flagged. Dealers should re- post these ads. Sales Reps: Your Support Team always has a current “Best Practices for Craigslist” document dealers can be supplied. How does Call Tracking work? Easy. The call tracking numbers on ads (Craigslist, Backpage, etc) automatically route to the dealer’s main line or the salesperson’s. This is set-up upon initiating the dealer’s account and can be changed at any time. How many leads will I get from Craigslist ads? That generally depends on the number of ads the dealer post. More ads equals more leads. Can I post to multiple Craigslist markets using this product? Yes. Change the default Craigslist Market within Settings. It is recommended that dealers use different Craigslist accounts for each Craigslist market. Hands-free Craigslist dealers are limited to one Craigslist marketplace. Do I still need to renew Craigslist ads? Depends. If a dealer paid $5 for an ad, then no – Their ad will remain live for 30 days and then expire. Dealers posting to a non-automotive categories can re-new ads every 48 hours. Canadian dealers can re-new ads every 48 hours. Our system will prompt the user through this workflow. I have my own Credit Application I’d like to layer into the Landing Page. Can I do that? Yes. Go to Settings -> Landing Pages, and enter the URL of your online credit application there. Hit save at the bottom of the page.
  • 39. Product Overview Dealer FAQ - Craigslist Backpage My ads are automatically exporting, but I’m not seeing them. Backpage pulls batches of data nightly through an export. This means a dealer’s entire inventory will not go live right away -- It might take a few days. I see a manual option for posting Backpage ads. Can I use that? Certainly. Dealers can manually create Backpage ads to expedite the export process. ---------- eBay Auction Are there fees to create an auction? Yes. Check here for Ebay’s latest fee structure: http://pages.ebay.com/help/sell/motorfees.html Why would I pay to use your Ebay tool when I can post directly from my own Ebay account? Our Ebay tool allows dealers to create an auction within 2 minutes because we already have all the vehicle info Ebay requires. Additionally, ad templates, banners, terms & conditions carry over to maintain consistency for the dealer. To create an auction from scratch, it takes 10-15 minutes of uploading photos and creating a vehicle description. Our product does all that automatically for the dealer. ---------- Facebook & Twitter How do I sync my Facebook and Twitter accounts? Go to Settings -> Social Media and follow the prompts. It takes less than a minute. ---------- YouTube Do I need to create a YouTube channel for this to work? No. We’ll do that for the dealer.
  • 40. 513 294-8767Lydia & David Wolfensperger Big Brand Results at a Fraction of the Cost CarSalesSpecialist.com S T R AT E G I C PA R T N E R S H I P 513 294-8767