Social networking overview
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A review of social networking sites, Web 1.0 vs. Web 2.0, social media "power trio" of LinkedIn, Twitter, Facebook, Google profile, blogs, tips & takeaways
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Social networking overview
- 1. Social Networking Overview How to put social media to work for you Daulton West, Jr. November 8, 2012
- 2. What is social media? • Online technologies and practices that people use to share information, opinions, experiences, breaking news, views, links, articles, tools, job / career tips, and recommendations for others. • The various activities that integrate technology, social interaction, and exchange of content using websites, blogs, and software tools (Ex: LinkedIn, Twitter, Facebook, YouTube, Flickr, etc.) Copyright © 2011 ASocialMediaChampion4U, LLC. All rights reserved. Do Not Copy or Distribute. 2
- 3. The new rules of marketing Web 1.0 vs. Web 2.0 • Web 1.0 - websites little more than online brochure, static, little change • Web 2.0 - changing, evolving, social networks are the new opinion shapers, encourage interaction © ASocialMediaChampion4U 2011 3
- 4. Social Media Revolution “Social media is already changing the rules of the marketplace, just like the web did a decade ago.” Social Media Revolution 2 http://www.youtube.com/watch?v=bvvGQhctN5M © ASocialMediaChampion4U 2011 4
- 5. Use social media to: • Grow your network • Find ways to connect / interact • Build your brand / differentiate yourself / tell your unique story • “Best practice” tip: find ways to help others & be a people connector © ASocialMediaChampion4U 2011 5
- 6. Network to engage & share Learn, Listen, Engage, Share, Build, Grow • Learn – about social media, how to leverage it • Listen – to what others are saying about you • Engage – your contacts / customers regularly • Share – something of value to your community • Build – relationships and maintain them • Grow – a strong, dynamic social media presence © ASocialMediaChampion4U 2011 6
- 7. Job seekers use social networking sites for career moves • Recession a catalyst for job seekers using social media for career moves • Social media outlets (Facebook, Twitter and LinkedIn) have gained in popularity • U.S. web traffic to employment sites and social media sites has increased - Recent internet blog © ASocialMediaChampion4U 2011 7
- 8. How do people find jobs today? • Internet 5% - 7 % • Classifieds 5% - 7 % • Recruiters 5% Total 15% - 19% • Networking 81% - 85% • On average, only 1 in 6 jobs are found using internet, classifieds, and recruiters; 5 of 6 jobs are found using networking © ASocialMediaChampion4U 2011 8
- 9. Social networking sites a tool for businesses Published: 2/2/09 in Richmond Times-Dispatch • LinkedIn. More than 30 million professionals have profiles, "It's by far the most prevalent business social-networking site out there," Nour said. Update: as of August 2, 2012 – over 175 million users • Facebook. It's a close second, Nour said, "because of its popularity and sheer volume" of people who visit there -- more than 120 million active users. Update: as of October, 2012 – 1 billion users • Twitter. The site continually updates. "With its sheer volume, it can exponentially increase your marketing reach.“ Viral nature allows for reposts. Update: as of July 1, 2012 – 517 million users © ASocialMediaChampion4U 2011 9
- 10. Social media “power trio” • LinkedIn – connect professionals, job seekers, expand network, great for searching people, profiles, jobs, companies, join groups of similar interest, start discussions, share updates, post events • Twitter – gather & share information. Follow people, brands, people, attract “followers” of similar interest to build relationships, and expand network. Like a convention, chat room open 24 x 7 in “real time” • Facebook – more “social” network. Find friends, share links, comments, photos, start business page to promote brand, attract clients. Branchout application added in 2011 for “LinkedIn like” professional network updates © ASocialMediaChampion4U 2011 10
- 11. LinkedIn • Professional headline – very important Social Social Media Strategy & Training | Online Writer | WordPress Designer | Web Content Mgr | Twitter Specialist • Updates – share links, websites, news, views • Powerful searches – people, jobs, companies… • Join groups, start a group, discussion, comment • Recommend others / get recommended • Use apps – Box.net, WordPress, share docs, presentations, blogs • Add events, find events of similar interest © ASocialMediaChampion4U 2011 11
- 13. LinkedIn • Groups I have joined – about.com – Career Prospectors – Career Rocketeer | Career Launch Network – Google+ ••• Next Chapter in Networking – Henrico Business Leaders – IT Careers in Richmond, VA – madison+main, the NEW MEDIA group – Social Media Today – Tim’s Strategy – Twitter – VCN (Virginia Career Network) • Group I created – Richmond Ski Club (for skiing and snowboarding enthusiasts) © ASocialMediaChampion4U 2011 13
- 15. Facebook • Join job / professional groups • What’s on your mind? - Update with your job / career status / related events • Profile - complete your Facebook profile, add industry keywords • Protect your brand – use professionally © ASocialMediaChampion4U 2011 15
- 17. Twitter What is Twitter? • An information gathering tool • An international chat room, open 24 X 7 • A convention happening in “real time" • A microblogging site (140 chars MAX) • What are misconceptions about Twitter? • Age demographics for Twitter? © ASocialMediaChampion4U 2011 17
- 19. Twitter • Short BIO • One URL • What are you doing? • Twitter apps • Best practices © ASocialMediaChampion4U 2011 19
- 21. • Daulton West, Jr. (Richmond, VA) following 585 | followers 1,421 | 3,413 tweets Social Social Media Strategy & Training | Online Writer | WordPress Designer | Web Content Mgr | Twitter Specialist Visit my Twitter profile | Visit my website | See my LinkedIn profile • Strongest Skills: Social media strategy consulting, social media training, coaching, website design, online writing, and web content management • Education Industry Experience Level Bachelor Software/Technology 5-10 years experience © ASocialMediaChampion4U 2011 21
- 22. Twitter eats world: Global visitors shoot up to 10 million in March © ASocialMediaChampion4U 2011 22
- 23. “Open” vs. “closed” network • Twitter - “open” network – Will work from any computer – Tweets are indexed; appear in Google search • Facebook – “closed” network – Only Pages are indexed; Groups are not • LinkedIn - “closed” network – Only public profile URL is indexed © ASocialMediaChampion4U 2011 23
- 24. Setup a Google profile • How to - http://www.google.com/support/accoun ts/bin/answer.py?hl=en&answer=97703 • Add resume info, contact info, links, pictures • Good place to put the other sites you want people to see © ASocialMediaChampion4U 2011 24
- 25. Use Google Profile to enhance online presence 7 Hot Tips to Build Personal Branding Into Your Executive Resume 2.0 - April 27, 2009 by Meg Guiseppi 7. Take advantage of Google Profiles’ search results power. “Google Profiles is now a must-do online branding strategy and another great way to extend the value of your executive resume” © ASocialMediaChampion4U 2011 25
- 28. http://www.google.com/profiles/daultonw © ASocialMediaChampion4U 2011 28
- 29. Own a blog / add a blog comment Support others and build your brand 50 Twitter Users to Follow for Your Job Search Daulton West, Jr. May 5, 2009 at 6:39 pm – Thanks for sharing your list and recommendations, Willy. 7 Hot Tips to Build Personal Branding Into Your Executive Resume 2.0 Daulton West, Jr. on Tue, 5th May 2009 11:39 pm Meg Guiseppi on Wed, 6th May 2009 10:17 am Daulton, Thanks so much for your comment, kind words, and for sharing and linking to my blog. I’m really glad you got on board with your Google profile. What a terrific free tool to boost online branding! I hope you continue to find value in what I write here and on my blog. Thanks for following me on Twitter. -Meg © ASocialMediaChampion4U 2011 29
- 30. Jobs found through social networking Tom Howard • If you’re not sure about finding a legitimate job by using social networking sites, you need only talk to Internet marketer Tom Howard, who landed an interactive marketing director gig a few weeks ago with the help of Facebook.com. • Through some networking at geekmeet.com as well as his Facebook account, Howard said execs at NetSuccess contacted him on Facebook a few weeks ago and after a few exchanges (followed by an in-person interview) he got the job. • “NetSuccess didn’t find me because I was on some job port. They found me through social networking because more and more it’s the best way to find the job you’re looking for,” Howard said. “Twitter is one of the best in town now and it’s not a generational thing; it’s a success thing.” © ASocialMediaChampion4U 2011 30
- 31. Jobs found through social networking Warren Sukernek • When the going got tough for Warren Sukernek, a prolific Twitterer from Seattle, the tweets got going. Just before Christmas, Sukernek sent out a solemn tweet to his 2,800 followers. “Friends, I have just been laid off. As a digital strategist, I would appreciate any leads or opportunities that you would be aware of.” Within a week, he had a dozen interviews. • What’s his advice to Twitter users looking to leverage the service to help them find a job? • “Build your network before you need it,” Sukernek me. He’s been enjoying his new gig a Canadian Web firm, praise be to Twitter, for a little over three weeks now. © ASocialMediaChampion4U 2011 31
- 32. Facebook, Twitter, other social media help drive business for small firms Facebook, Twitter, blogs help companies extend their reach Free Spirit Yacht Cruises - charter reservations are sailing in for Free Spirit Yacht Cruises, and co-owner Angela Motola-Donofrio attributes it to a social media push. • The company is tweeting regularly on Twitter and recently launched group and fan pages on Facebook. BradsDeals.com didn't consider social media the best fit until this year. • The company has attracted 2,500 followers through Twitter since March 1 and nabbed 1,200 Facebook users since launching a fan page this month. Now, traffic to BradsDeals.com is streaming in at more than 1 million hits a month, up 150 percent from a year ago. While just a few years ago the mediums were associated with the teenage and 20-something sets, that's changed. Two-thirds of all online users visit social networks and blogs, according to data from Nielsen Online. And the largest growth in social media users last year came from the 35- to 49-year-old group © ASocialMediaChampion4U 2011 32
- 33. Tweet Your Way to a New Job - Or Not? • However, there is a danger in thinking that all you need to do is go online and tweet yourself to a new job. There is no quick and easy way for most of us to find a job. • For most job seekers, you need a multi-tiered approach to job searching. • It takes time to build an online presence. Don't expect to be able to have a strong online presence overnight. Instead, take it one step at a time and spend some time on the networking sites, as well as time conducting a traditional job search. - Alison Doyle (http://jobsearch.about.com/) © ASocialMediaChampion4U 2011 33
- 34. Tips, takeaways • Join groups, start a discussion, answer a question, post a job / news article • Be an “active” group member - don’t just build a profile and wait for jobs / others to come to you, think “what value can I add today”? • Take an interest in others, find a similar hobby or something in common, get to know people • Offer your services, volunteer, follow people in your locality or industry • Interact: share your knowledge, provide a tip, share what you read on the web © ASocialMediaChampion4U 2011 34
- 35. Tips, takeaways • Make yourself valuable / memorable - others will want to make you a part of their network and follow you • Become a source of cutting edge information and share it with others • Get face-to-face time to strengthen online contacts • Maintain your network: stay in touch, engage © ASocialMediaChampion4U 2011 35
- 36. Tips, takeaways • Be a matchmaker, share contacts / information, build your network • Make yourself easy to find, remember, differentiate yourself (include phone #, email) • Use social media to create your brand, add contacts, expand your network, market your skills • With Twitter, LinkedIn, Facebook - 140 chars to add value; avoid posting mundane activities © ASocialMediaChampion4U 2011 36
- 37. Tips, takeaways • Find a way to add value, help others – build quality relationships • Avoid LinkedIn “tunnel vision”; use Facebook, Twitter to expand your network! • Protect your brand – avoid “negative” comments, inappropriate pictures on internet • Google your name or business once a week to see what shows up © ASocialMediaChampion4U 2011 37
- 38. Contact Information Daulton West, Jr. – President, ASocialMediaChampion4U Social Media Strategist, Trainer, Twitter Specialist, WordPress Website Designer, Online Writer / Blogger Website: ASocialMediaChampion4U.com Online articles: socialmediatoday Richmond Social Media Examiner Twitter: @DWestJr LinkedIn: daultonwestjr Facebook: dwestjr Facebook: ASocialMediaChampion4U (Business page) Email: daultonw@gmail.com Phone: 804.270.6147 © 2012 ASocialMediaChampion4U 38
Notes de l'éditeur
- Social interaction using various websites, tools, blogs to exchange content, opinions, experiences, recommendations, late-breaking news… etc.
- Marketing 2.0, Branding 2.0, Web 2.0 – encourage interaction, collaboration, it is a changing, evolving world, and social media is the new way people connect, relate, and communicate on the internet. Websites change, blogs allow for interaction, opinions, views, late-breaking news, recommendations shared; more collaborative
- Helping others is way to strengthen your contacts, and others will want to help you in return. Become source of valuable information; brand yourself as someone who is knowledgeable, stays on top of current industry trends, and share information to help others. Grow your network - cast a wider net to get new contacts; “connect”, not collect Find ways to connect / interact - find common interests, do face-to-face Build your brand / differentiate yourself - tell your unique story, share knowledge Networking “best practice” tip – find ways to help others; be a people connector
- Connect with people / industry leaders with similar interests. Get your name out in the open across a wide network in order to meet potential connections in your industry . Due to “viral” nature of social media - messages can be resent, “retweeted”, shared across many sites much faster than traditional media. Compared to print, radio, TV, bulk mailings, no initial money to invest. ROI = immediate savings . *Need to know about social media to communicate now – part of our culture!* Use social media to connect - LinkedIn, Twitter, Facebook, blogs to engage & connect Build brand awareness - leverage social media sites to get message out to large audience Share, Share, Share -- Be a resource, not a sales person Best practice tip: don ’t just connect with someone in order to sell them something!
- 1-Catalyst - current recession and mass lay-offs means a lot more people looking for work 2 -more people are networking with a click of a mouse 3 - In answer to swelling unemployment numbers, social media sites see a spike in use. Social media has quickly become more mainstream. Nightly news reference Twitter, Facebook, blogs on daily basis. More turning to social media to get word out faster for job searching and networking, brand building, and quickly increasing the number of contacts.
- I ’m sure you have all seen something similar about the value of networking. Depending which article you read, 70% - 85% jobs today are found through networking
- Rekindled my interest in social media, validated social media as a better way to network, I better take a closer look at this, especially the “holy trinity”** of social media - LinkedIn, Facebook, and Twitter
- I do not use all social media the same, but they all have value for building a wide network (LinkedIn & Twitter – more professional, Facebook is more casual / social*) Bottom line: it ’s about brand building, recommending and helping others, expanding your network. Build a strong online brand, offer help and information to assist others, and people will want to connect with you. Don’t get “LinkedIn tunnel vision”; leverage all social media where possible to “tell your story” & build your brand.
- Find groups that match your industry or career interests, become an “active member” and add value. Start a new group to build brand, attract connections with common interests
- My groups
- – Ex: JobConcierge, Connecting Great People - Networking for Jobs/Recruiters, Richmond SharePoint User Group, Virginia Career Network, Richmond User Experience, ResumeBucket Protect brand – Avoid posting inappropriate pictures, controversial comments / subjects
- An awesome networking tool. Like a large international chat room operating 24 X 7, you can drop in whenever you like The world ’s largest cocktail party A microblogging site; share content in 140 chars or less What are misconceptions about Twitter? Recent survey of age demographics for Twitter: over 25 yrs old, most often used by the 45-54 yr old segment Follow people in your locality, in your industry, who have similar hobbies and beliefs, whatever you enjoy. And then start interacting. Reply to what others say, share what you’re reading on the web, and get to know people.” You can immediately share your thoughts with others, follow a link to visit websites, get job leads, and cast a wider net to expand your contact list.
- Fill out your profile and bio, add photo, start looking for people to follow. Short bio – add URL to your LinkedIn profile / website, your professional title, career info, goals. Easy to setup, get started Think “what are you working on career-related” Twitter apps Twellow – Twitter yellow pages Twitter search – part of Twitter, search topic, keyword, names Tweepsearch .com – name search, search Bio by keywords Hootsuite , Twhirl, Tweetdeck, bit.ly – shrink URLs twtjobs – your resumes, strongest skills, education, industry Nearbytweets.com – use keywords to find people near you (location, keyword, search radius) Best practices recommend links, articles, share information, support others, build relationships! avoid NEGATIVE comments, individual attacks (everything is “permanent” on internet, exercise caution in comments) share tools, tips, late-breaking news, views, answer questions 140 chars – add value, don’t share daily mundane activities
- Dashboard to organize Twitter updates
- twtjobs – your resume on twitter
- Twitter is exploding in popularity all over the world with new users signing on every day.
- Shows your Google profile & photo. your website, your blog, your LinkedIn profile - anything you want. Add your most important social networking sites, perhaps Facebook and Twitter.
- Cut and paste your resume into the body of the profile, add your photo and an on-brand headline under your name, and pop in links to your other online profiles, websites, blogs, etc. Really makes your profile stand out in Google search.
- Owning a blog and supporting others, responding to other ’s blogs is a good way to build your brand and get your comments and thoughts out over the social media sites. This can serve you well by building your reputation as an expert, and as someone that people want to connect with and support, in return.
- Twitter lands Warren a job. I does happen, but still takes a solid network in place FIRST!
- Here are a few social media success stories using for small firms Charter reservations are sailing in for Free Spirit Yacht Cruises this year despite the turbulent economy, and co-owner Angela Motola-Donofrio attributes it to a social media push. The company is tweeting regularly on Twitter and recently launched group and fan pages on Facebook . The Chicago-based company is among small businesses broadening their reach through social media and blogs . BradsDeals.com didn't consider social media the best fit until this year. "When we started on Facebook a few weeks ago, I wasn't sure we were going to connect with people because our demographic is older," said Brad Wilson, founder and editor in chief, who also began using Twitter recently.
- You need to build the RELATIONSHIP first! …BEFORE you ask others for help or attempt to market anything to them. Alison Doyle - That means researching companies, searching for job listings, writing a resume, and writing a customized cover letter for every job you apply for It's a time consuming process to learn how to build an online presence, create a personal brand that reflects you as the perfect candidate, to engage with connections to help, and to do it effectively. That's especially true if this is all new to you and you haven't had to job search in a while.
- (Ex: Alison Doyle and I share a passion for snow skiing ). Can lose interview, job, and even be sued. Hiring managers will search social media to find out more about you.
- Can lose interview, job, and even be sued. Hiring managers will search social media to find out more about you. Use social media - add contacts, expand your network, market your skills, search companies and people to get to that next information / job interview quicker