Presented at ACUTA Conference

1. WelcomeWelcome

2. The Internet Never ForgetsThe Internet Never Forgets
Best Practices for Using Social NetworksBest Practices for Using Social Networks
ByBy
““The Dynamic Jersey Duo”The Dynamic Jersey Duo”
Adrienne Geralds, Rutgers UniversityAdrienne Geralds, Rutgers University
David Wirth, Princeton UniversityDavid Wirth, Princeton University

3. Best Practices in Social Networking
Annual Conference 2010
The discussion:
• Facts
• History
• Uses – Good and Bad
• Professional vs.
Personal
• Facebook
• Twitter
• Linked-In
• The Future?

4. Best Practices in Social Networking
Annual Conference 2010
In the beginning…
•Web 1.0 to Web 2.0
“Single sourcing to crowd” vs.
“Crowd sourcing to cloud”
Social media:
Built on participation as a whole!
boyd, d. m., & Ellison, N. B. (2007). Social network sites:
Definition, history, and scholarship. Journal of Computer-
Mediated Communication, 13(1), article 11.
http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html

5. Best Practices in Social Networking
Annual Conference 2010
Why now?
• Almost EVERYONE is online!
• “US Defense Department OKs Social Networking”
The U.S. Department of Defense has approved access to social-
networking sites from its network.
Nancy Gohring, IDG News Service
Monday, March 01, 2010 05:00 PM PST
Following a ban on social networking by some sectors of the
U.S. Department of Defense, the agency has now decided
that social networking is integral to its operations and is to
be encouraged.
The Department of Defense issued a memorandum on Friday
that sets a new policy allowing access to social-networking
services from the DoD network.

6. Best Practices in Social Networking
Annual Conference 2010
Alive…It’s Alive! – The Numbers
According to Pingdom, 2009 (http://royal.pingdom.com/2010/01/22/internet-2009-in-numbers/)
• 27.3 million: Number of tweets on Twitter per day (11/2009)
• 57%: Percentage of Twitter’s user base located in USA
• 4.25 million: People following @aplusk
(Ashton Kutcher, Twitter’s most followed user).
• 350 million: People on Facebook. (now 400!)
• 50%: Percentage of Facebook users that log in daily.
• 500,000: Number of active Facebook applications.
“Time spent on social networks increased 277% in the United States last year,
according to media research firm Nielsen, and Twitter itself grew more than
500%.”
InformationWeek, 1/18/2010, “7 Questions – Key to Social Networking Success”

7. Best Practices in Social Networking
Annual Conference 2010
The Good…

8. Best Practices in Social Networking
Annual Conference 2010
…More Good!...

9. Best Practices in Social Networking
Annual Conference 2010

10. Best Practices in Social Networking
Annual Conference 2010
…and more Good!...

11. Best Practices in Social Networking
Annual Conference 2010
…the Bad and the Ugly (just kidding…really!)
• Students for Faster Internet @ Rutgers University
http://www.facebook.com/group.php?v=wall&gid=272535891904

12. Best Practices in Social Networking
Annual Conference 2010
Facebook Tutorial
• The Run-Through!
– My Profile
– Create Lists – How and Why
• Professional vs. Personal? - Here’s How.
– Account / Privacy Settings – Fine Grain
• Personal Information
• Applications
• Wall
• Photos
• Posts
• Test it out! See what your friends can see!

13. Best Practices in Social Networking
Annual Conference 2010
Facebook – My Profile

14. Best Practices in Social Networking
Annual Conference 2010
Lists.avi
Aboutme.avi
ViewMyProfile.avi
Roll the tape!

15. Best Practices in Social Networking
Annual Conference 2010
FYI:

16. Best Practices in Social Networking
Annual Conference 2010
Privacy Settings

17. Best Practices in Social Networking
Annual Conference 2010
Danger…Danger Will Robinson!
– False friends? Beware.
– Virus links
– Notifications
– Common Sense!
• What to say? What NOT to say
– Remember to make yours lists if you are
mixing personal and professional
information

18. Best Practices in Social Networking
Annual Conference 2010
Virus links:

19. Best Practices in Social Networking
Annual Conference 2010
• “Tweets”
– Quick, easy way to
disseminate information
limited to 140 characters
– Let’s not get too personal
– If you don’t have anything to
say, why say it?

20. Best Practices in Social Networking
Annual Conference 2010
Good Twitter

21. Best Practices in Social Networking
Annual Conference 2010
…More Good…

22. Best Practices in Social Networking
Annual Conference 2010
Not-so-sweet Tweets
www.pleaserobme.com
“The goal of this website is
to raise some awareness on
this issue and have people
think about how they use
services like Foursquare,
Brightkite, Google Buzz etc.
Because all this site is, is a
dressed up Twitter search
page. Everybody can get
this information.”

23. Best Practices in Social Networking
Annual Conference 2010
Scary stuff!

24. Best Practices in Social Networking
Annual Conference 2010
Huh?

25. Best Practices in Social Networking
Annual Conference 2010
Linked-In
• Professional networking
• Resume upload
• Recommendations
• Job Searching
• Network updates (similar to Twitter tweets and
Facebook status updates
• Groups (ACUTA, EDUCAUSE)
• According to Comscore, LinkedIn had 8 million US
visitors in July 2009, up 66% compared to 2008
• 28.5% of LinkedIn’s users are looking for a job.

26. Best Practices in Social Networking
Annual Conference 2010
Linked-In
• Settings - Privacy Settings

27. Best Practices in Social Networking
Annual Conference 2010
Linked-In

28. Best Practices in Social Networking
Annual Conference 2010
The Finale:
• Facts: Lots of people are doing it!
• Uses: Good and Bad
• Professional vs. Personal: You can mix with the proper
settings and controls
• Facebook: Full-featured
• Twitter: Short and tweet
• Linked-In: Professional exploration

29. Best Practices in Social Networking
Annual Conference 2010
But wait, there’s more!
• Google Buzz?
• Great social media guide site: http://www.mashable.com
• www.netvibes.com
• www.tweetdeck.com

30. Best Practices in Social Networking
Annual Conference 2010
Thank You